Senior Product Marketing Manager

• Mar 2022 - Present

Creative Sales and Operations Manager

• Apr 2021 - Mar 2022

* Conceptual thinking * Integrated ideas. * Business hunter. * Digital-first & data driven * Development of concepts, creativity and strategies for commercial proposals. * Design of media formats based on UGC. * User experience. * Commercial proposals for the U.S. market. * Conceptual thinking * Integrated ideas. * Business hunter. * Digital-first & data driven * Development of concepts, creativity and strategies for commercial proposals. * Design of media formats based on UGC. * User experience. * Commercial proposals for the U.S. market.

Creative Strategist

• Nov 2016 - May 2020

* Concept development and copywriting for brands such as Telcel, Tecate, Gillette, Old Spice, Netflix, Amazon, Mercado Libre, Bimbo, Barcel and Corona. * 360 campaign strategy, media planning and digital content. * Develop and implement Design Thinking and Agile methodologies for the development of brands' creativity, as well as for the organization of the creative team's work. * Develop UX writing for the websites of Gillette and Voltaren during the World Cup in Russia 2018. * Collaborate with teams (Data Analysts, Creatives, Developers and Commercial Directors) to sell innovative strategies to clients such as Mercado Libre, Telcel, Tecate, Netflix, Corona, Bimbo, P&G and Movistar. * Developed and directed the strategy for the sports program "Titanes Telcel" between TV Azteca and ESPN for the World Cup in Russia 2018. * Developed the strategy and creativity for the T.V. program "Somos Brothers" for Tecate. * I wrote scripts and directed TV spots and digital capsules for brands such as Heinz. * I did UX writing for websites during the 2018 World Cup for Voltaren and Gillette. * Developed a mini-series called Oh, Diosas! in digital for the brand Conair Show less

Copywriter Senior

• Feb 2015 - Nov 2016

* Responsible for the development of digital strategies, as well as the direction of social media content for Barcel's brands: Takis, Hot Nuts, Chip's and Runners. * Concept development, creativity and digital innovation for Barcel brands. * Elaborate copywriting for Social Media. * Develop and implement Design Thinking and Agile methodologies for the development of the creativity of the brands, as well as for the organization of the creative team's work. * Responsible for the development of digital strategies, as well as the direction of social media content for Barcel's brands: Takis, Hot Nuts, Chip's and Runners. * Concept development, creativity and digital innovation for Barcel brands. * Elaborate copywriting for Social Media. * Develop and implement Design Thinking and Agile methodologies for the development of the creativity of the brands, as well as for the organization of the creative team's work.

Copywriter Senior

• Mar 2014 - Jan 2015

* Responsible for developing digital strategies, as well as directing social media content for Hasbro brands Playskool, Nerf, Transformers, Hasbro Gaming and Play Doh. * Write, review, edit and update content for the marketing needs of each of the brands. * Elaborate copywiriting for each of the brands in social media. * Elaborate UX Writing for Playskool and Play Doh's website. * Responsible for developing digital strategies, as well as directing social media content for Hasbro brands Playskool, Nerf, Transformers, Hasbro Gaming and Play Doh. * Write, review, edit and update content for the marketing needs of each of the brands. * Elaborate copywiriting for each of the brands in social media. * Elaborate UX Writing for Playskool and Play Doh's website.

Copywriter Jr

• Feb 2012 - Feb 2014

* Responsible for the development of digital strategies, as well as the direction of social media content for Nestlé brands: Abuelita Chocolate, Cruch, Kit Kat and Helados Nestlé. * Create brand content in social media for each of the brands. * UX Writing for the websites of Helados Nestlé and Crunch. * Responsible for the development of digital strategies, as well as the direction of social media content for Nestlé brands: Abuelita Chocolate, Cruch, Kit Kat and Helados Nestlé. * Create brand content in social media for each of the brands. * UX Writing for the websites of Helados Nestlé and Crunch.

Copywriter Jr

• Apr 2009 - Nov 2011

Responsible for the development of digital strategies, as well as the direction of social media content for P&G, Bayer, Coca Cola Responsible for the development of digital strategies, as well as the direction of social media content for P&G, Bayer, Coca Cola