Experience

AccruePartners

• United States
• Staffing and Recruiting
• 100 - 200 Employee

• Client Success Manager

  • Jan 2023 - Present



Future Leaders, Inc.

• Executive Board Member

  • Jan 2023 - Present



Bureau Veritas Consumer Products Services

• Hong Kong
• Manufacturing
• 700 & Above Employee

• Director, Client Facing Organization

  • 2022 - 2022

  Delivered strategic leadership for sales & marketing activities in the NA Tech Division to achieve division objectives. Collaborated with executive management and key stakeholders to identify needs and generate solutions for optimal efficiency and productivity. -Led 2022 month-over-month pipeline increase, achieving 92% of sales budget in H1. -Created strategic reports in Salesforce.com to provide sales analysis and forecasting for improved operational planning, capacity selling, and identification of marketing campaign targets. -Developed and documented processes and procedures for client facing interactions through client onboarding and project handoff to operational staff for improved client experience, communication, and satisfaction.-Trained marketing team and evaluated vendor performance on pay-per-click (PPC) paid search campaign development to target strategic services and improve lead generation. -Crafted new incentive plans, restructured roles, responsibilities, and commissions and improve earnings potential per strategic direction by executive management. Show less

• General Manager

  • 2020 - 2022

  Directed all activities relevant to the ISO 17025 and 17065 accredited testing laboratory, accreditations, and certifications to maximize profitability.-Attained the highest engagement score in the Consumer Products Services North American division, which indicated the level of contentment and confidence of location staff, reducing staff turnover and saving costs.-Improved client retention rate through restructure of operational procedures for improved efficiency and on-time project completion, yielding higher customer satisfaction and accelerating revenue collection. -Reduced audit findings through improved adherence to standard operating procedures (SOPs) and personnel training, resulting in a lesser staff time commitment and more revenue-generating engineering days.-Reported KPIs and capex requirements for strategic planning and growth to executive management. -Management and collaboration on complex and cross-functional projects and initiatives such as new business system implementation, improved collections procedure and certification cost-sharing.-Provide training, guide development of staff to grow commitment to organization. Show less



Eurofins E&E North America

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 100 - 200 Employee

• Sales & Marketing Manager | Product Safety Testing, Inspection & Certification | TIC Industry | NRTL

  • 2015 - 2020

  Product Safety Testing & Certification Sales and Marketing Manager for NRTL & ISO 17025 Accredited Lab,. -Led team in achieving overall growth goal of 15% topline through growth in three departments and attained highest selling year in division history. -Improved Pay-per-click Google Ads rates by 2% above industry standard, leading to increased leads and quotes. -Cultivated and maintained B2B Partner Program relationships, securing signed commitments from 83% of contacts, leading to increased leads and referrals. -Tactically implemented update to CRM to better analyze and report on KPIs for leads, quotes and sales to improve strategic decision-making. -Evaluated, managed, and attended B2B and consumer trade shows and networking events to generate leads and increase brand awareness. -Prospected cold and warm leads, and account management of personal leads. -Responsible for developing sales and marketing team, setting goals, and identifying learning experiences. -Provide support to team by reviewing quotes, approving pricing, and resolving customer concerns. Show less



ED&D

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Marketing Manager | Product Safety Test Equipment

  • 2015 - 2017

  Marketing manager and operational lead in safety testing equipment division. -Evaluated, managed, and attended B2B and consumer trade shows and networking events to generate leads and increase brand awareness. -Collaborated with marketing VP on website design and communications. -Led daily departmental project management tracking to ensure on-time delivery of client testing equipment. -Operational lead in equipment division, leading to the best 6-month string in division history. Show less



Sidekick Business Services

• Raleigh-Durham, North Carolina Area

• Small Business Owner | Business Consultant

  • 2007 - 2016

  Executed sales, marketing, operations, accounting tasks and strategic planning. Specialized in supporting start-ups, entrepreneurs, and US product launches. Operational evaluations, business system implementation, business development, messaging, brand promotion, bookkeeping and strategic implementation. -Managed multiple key referrer relationships of 100+ physicians and dentists through consistent face-to-face visits, resulting in increased referrals and revenue generation over prior year. -Initiated consistent face-to-face visits to over 20 ophthalmologists, retina specialists, and optometrists to increase brand recognition and awareness of specialized low-vision services, resulting in a waiting list of new patients. -Via digital nurturing campaign, cost-effectively identified industry professionals and KOLs interested in audiology technology and obtained commitments from those interested in serving on an advisory board. -Identification, attendance, and logistical coordination for B2B and consumer trade shows and special events to generate leads and increase awareness. -Researched and developed strategies for messaging, social media promotions, and ad campaigns offering cost-effective solutions to attract potential customers and grow the subscriber base. -Managed and executed all aspects of the marketing mix, including: communications, database & information management, report generation, KPIs and metrics, website content, SEO maintenance, digital campaigns, domain management, collateral development, and Pay-per-Click (paid) campaigns to develop customer loyalty and satisfaction. Show less



Now Hear This® Raleigh Hearing Aids & Audiology

• United States
• Medical Practices
• 1 - 100 Employee

• Business Development & Practice Manager

  • 2011 - 2013

  -Strategic initiative to provide more accurate hearing loss assessments utilizing new German technology. Worked with the CEO and foreign investors at earliest stages to research, plan, and launch a new audiology practice, including budgeting, branding, hiring, and securing a location. -Established the physician referral marketing program, managed development of associated marketing pieces, and participated in educational sessions leading to increased referrals. -Actively pursued and developed partnerships in the senior living facilities sector for the launch of the mobile audiology unit, securing commitments from 90% of contacts. -Attended B2B and consumer events to generate leads and increase awareness of the exclusive technology. -Evaluated options and implemented the patient management system capable of generating performance metrics while balancing cost, value, and ease of use. -Established office procedures and administered human resources policies to create a successful environment for patients and employees in practice manager role. Show less



Mobile Communications America

• United States
• Telecommunications
• 500 - 600 Employee

• Marketing Coordinator & Office Manager

  • Nov 2008 - Apr 2011

  -Engaged to evaluate and establish accounting, reporting, and administrative infrastructures to accommodate rapid growth. -Performed all accounting and administrative functions until appropriate staff were added. Hired and trained admin and accounting staff. -Worked with CEO to identify targets and develop a marketing strategy. -Managed phase one of the branding campaign which included messaging, branding, basic print collateral, and initial website design. -Coordinated team efforts of several successful bid responses and generated and edited final product. -Identified new business opportunities and potential partners while attending trade shows and maintained regular contact with customers to ensure satisfaction. Show less