Tommaso Lippiello

Adjunct Professor at LIUC - Università Cattaneo
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Contact Information
us****@****om
(386) 825-5501
Location
IT
Languages
  • Inglese Full professional proficiency
  • Spagnolo Full professional proficiency
  • Francese Elementary proficiency
  • Giapponese Elementary proficiency
Skills

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LinkedIn User

A lot can be said about Tommaso, but I'll keep it short. BRAVO BRAVO BRAVO! I worked with Tommaso while at Microsoft - he always takes lead, and takes time to makes sure everyone is on board and aligned. Pleasure to work with!

Matteo Pappalardo

Ho avuto il piacere di lavorare con Tommaso e lo considero una persona preparata, curiosa ed intelligente. Sempre attento alle novità del mondo digitale, sapendo però discernere ciò che è moda da ciò che è concreto. Un dirigente preparato, con un ottima propensione al dialogo e capace di valorizzare il proprio team anche su progettualità complesse.

Ottavio Bardari

Tommaso è un profesisonista serio, preciso, preparato con cui ho avuto la fortuna di lavorare per diversi anni. I suo approccio lavorativo è stato sempre quello del partner e mai del cliente vs fornitore, lavorando assieme fino al raggiungimento degli obiettivi. Persona dalla cultura poliedrica e aggiungerei dall'umorismo tagliente sa creare un rapporto armonico con il suo team.

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Credentials

  • Salesforce Certified Administrator
    Salesforce
    Nov, 2022
    - Nov, 2024
  • Sommelier
    FISAR Federazione Italiana Sommelier Albergatori Ristoratori
    Jun, 2022
    - Nov, 2024
  • Private Equity and Venture Capital
    Coursera
    May, 2020
    - Nov, 2024
  • Il mindset vincente per i manager del futuro: lezioni dal cinema
    The European House-Ambrosetti
    Feb, 2020
    - Nov, 2024
  • Millennials: clienti, influencer e colleghi
    The European House-Ambrosetti
    Jul, 2019
    - Nov, 2024
  • Da manager a leader: i pilastri del carisma
    The European House-Ambrosetti
    Jun, 2019
    - Nov, 2024
  • Diploma SEOCertified
    Studio Samo
    Feb, 2019
    - Nov, 2024
  • Certificate of Appreciation
    NATO
    May, 2018
    - Nov, 2024
  • A.C.A. Photoshop
    Adobe
    May, 2010
    - Nov, 2024
  • Corso di Perfezionamento Post-Lauream
    For.Com - Consorzio Interuniversitario
    Oct, 2006
    - Nov, 2024
  • E.C.D.L.
    AICA - Associazione Italiana per l'Informatica ed il Calcolo Automatico

Experience

  • LIUC - Università Cattaneo
    • Italy
    • Higher Education
    • 100 - 200 Employee
    • Adjunct Professor
      • Feb 2017 - Present

      I am Adjunct Professor at LIUC - Università Cattaneo, in "Scuola di Economia e management" with lessons on "The interactive communication: blogs, social networks, apps, business networks" I am Adjunct Professor at LIUC - Università Cattaneo, in "Scuola di Economia e management" with lessons on "The interactive communication: blogs, social networks, apps, business networks"

  • Winety Fair
    • Italy
    • Entertainment Providers
    • Co-Founder
      • Jan 2020 - Present

      Winety Fair, il Motore dell'Enoturismo Made in Italy. “Good Vine for Best Wine” questa è la mission che vuole promuovere attraverso la piattaforma e con il claim dedicato. Lo scopo di Winety Fair è quello di incentivare il turismo enogastronomico facendo conoscere i retroscena della filiera produttiva, supportando le piccole e medie realtà italiane. Winety Fair, il Motore dell'Enoturismo Made in Italy. “Good Vine for Best Wine” questa è la mission che vuole promuovere attraverso la piattaforma e con il claim dedicato. Lo scopo di Winety Fair è quello di incentivare il turismo enogastronomico facendo conoscere i retroscena della filiera produttiva, supportando le piccole e medie realtà italiane.

  • MIP Politecnico di Milano
    • Italy
    • Higher Education
    • 1 - 100 Employee
    • Adjunct Professor Of Business
      • Oct 2021 - Present

      I am Adjunct Professor at MIP - Graduate School of Business of Politecnico di Milano with lessons on Digital Marketing, Social Media, Retail, Omnichannel, etc. I am Adjunct Professor at MIP - Graduate School of Business of Politecnico di Milano with lessons on Digital Marketing, Social Media, Retail, Omnichannel, etc.

  • SEI Ventures
    • Italy
    • Business Consulting and Services
    • 1 - 100 Employee
    • Ambassador
      • Jun 2022 - Present

      I am Ambassador in SEI Ventures, incubator focused on development of internal area. I help in startup scouting and mentorship I am Ambassador in SEI Ventures, incubator focused on development of internal area. I help in startup scouting and mentorship

  • CRAI Secom Spa
    • Retail
    • 200 - 300 Employee
    • Digital Transformation Manager - Omnichannel Strategy
      • Apr 2017 - Apr 2022

      CRAI Secom – Digital Innovation Manager CRAI has launched a multi-store ecommerce on national base (www.craispesaonline.it). I am leading all projects about implementation, development and publishing of new online shopping platform, coordinating 15 stakeholders to integrate payment method, Salesforce CRM & Marketing Cloud, food and beverage, no-food product catalogue, ETL, Web Services and customer services tool, chatbot, AI conversational scenarios, Sentiment Analysis tools, UX - UI improvement, Search Engines, PIM integration and optimization, SEO strategy and Mobile App go-to-market, maintenance and innovation. I am in charge of budget control and management of people to fit plan estimation and match break-even point on a 5 years roadmap on technical and innovation side. I manage cost and revenue stream, coordinating supplier commitment and food and beverage brand media selling on e-commerce and app. I will be in charge of other digital project inside CRAI headquarter about B2B e-commerce platform, supporting the CRM strategy. I am involved Digital Education inside company teaching in CRAI Academy course (Store Manager Master) in collaboration with Università di Parma.

  • Neosperience
    • Italy
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Startup Talent Scout & Advisor
      • Jan 2020 - Dec 2021

      I am Startup Talent Scout inside Neosperience Startup program. I look for startup in Digital segment and evaluate best projects both Early Stage and Startup to be invested by incubator. I also work as Advisor for startup incubated. I am Startup Talent Scout inside Neosperience Startup program. I look for startup in Digital segment and evaluate best projects both Early Stage and Startup to be invested by incubator. I also work as Advisor for startup incubated.

  • SocialMediaLife.it
    • Italy
    • Technology, Information and Internet
    • Founder & News Editor in Chief
      • May 2012 - Dec 2021

      SocialMediaLife.it is an online magazine specialized about Social Network, an e-zine focused on news, features, guides, tutorials and best practices coming from Social Media, Innovation Technologies, Mobile and Start Ups. A community made up of Experts, Brands and Digital Companies SocialMediaLife.it is an online magazine specialized about Social Network, an e-zine focused on news, features, guides, tutorials and best practices coming from Social Media, Innovation Technologies, Mobile and Start Ups. A community made up of Experts, Brands and Digital Companies

  • Retail Hub
    • Italy
    • Business Consulting and Services
    • 1 - 100 Employee
    • Startup Advisor & Trainer
      • Mar 2020 - Nov 2021

      I am advisor inside Retail Hub startup incubation. I look for startup in retail segment (food, fashion, pharma, logistics, AI, e-commerce, etc.) and evaluate best projects both Early Stage and Startup to be invested by incubator. I also teach in retail-focus masters and have speech during international event (Global Retail Show, Innovation in Retail etc.) I am advisor inside Retail Hub startup incubation. I look for startup in retail segment (food, fashion, pharma, logistics, AI, e-commerce, etc.) and evaluate best projects both Early Stage and Startup to be invested by incubator. I also teach in retail-focus masters and have speech during international event (Global Retail Show, Innovation in Retail etc.)

  • it's campus | startup accelerator
    • Italy
    • Technology, Information and Internet
    • Startup Advisor
      • Feb 2020 - Nov 2021

      I am mentor inside It's Campus startup accelaration program. I am asked to check and evaluate best ideas applied by aspiring entrepreneurs and to lead them from pitch to prototype. I am mentor inside It's Campus startup accelaration program. I am asked to check and evaluate best ideas applied by aspiring entrepreneurs and to lead them from pitch to prototype.

  • IULM Innovation Lab
    • Italy
    • Education Administration Programs
    • 1 - 100 Employee
    • Startup Advisor
      • Jan 2019 - Mar 2020

      I am advisor inside IULM startup incubation program. I am asked to check and evaluate best ideas applied by students and aspiring entrepreneurs and to lead them from pitch to prototype. I am advisor inside IULM startup incubation program. I am asked to check and evaluate best ideas applied by students and aspiring entrepreneurs and to lead them from pitch to prototype.

  • Azimut Italia
    • Italy
    • Financial Services
    • 700 & Above Employee
    • Trainer and Teacher
      • Nov 2018 - Nov 2018

      I was teacher of “LinkedIn startup” course addressed to Azimut counselors. I was teacher of “LinkedIn startup” course addressed to Azimut counselors.

  • IET Istituto Europeo del Turismo
    • Italy
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Trainer and Teacher
      • Dec 2017 - Jan 2018

      Teacher inside “Tourism Social Media Manager” master on subjects like multichannel language and tone of voice, touristic storytelling, blog trip, SEO content writing, case history. Teacher inside “Tourism Social Media Manager” master on subjects like multichannel language and tone of voice, touristic storytelling, blog trip, SEO content writing, case history.

  • Luxottica
    • Italy
    • Luxury Goods & Jewelry
    • 700 & Above Employee
    • Digital Project Manager (Reply Consultant)
      • Feb 2017 - Apr 2017

      Luxottica wanted to improve RayBan.com online presence and open new ecommerce in new countries. I was in charge of the enhancement of ecommerce platform already in place coordinating third party companies and developers team located in Italy and abroad. My responsibility included to increase user experience and optimize customer journey through the opening of new markets and the introduction of customization features Luxottica wanted to improve RayBan.com online presence and open new ecommerce in new countries. I was in charge of the enhancement of ecommerce platform already in place coordinating third party companies and developers team located in Italy and abroad. My responsibility included to increase user experience and optimize customer journey through the opening of new markets and the introduction of customization features

  • MobilitaPubblicoImpiego.it
    • Co-Founder
      • Sep 2013 - Apr 2017

      MobilitàPubblicoImpiego.it is a free Listing platform created for Italian Public Administration employers who want to relocate from current city and job position. MobilitàPubblicoImpiego.it is a free Listing platform created for Italian Public Administration employers who want to relocate from current city and job position.

  • Reply
    • Italy
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Digital Project Manager - Sr Consultant
      • Jul 2016 - Jan 2017

      Coordination, supervisioning and management of the migration of two projects streams. I led and coordinate 2 Technical Teams of 10 people to migrate all Campaign Automation Data from Hubspot to Eloqua, working on workflows ranking analysis, campaign briefing and weekly meeting to monitor and report any new requirements or risk. I led a CMS Team too in order to migrate all contents and architecture from Hubspot webpages to Wordpress, analyzing client websites current SEO quality, checking features, validating Wordpress Plugins inventory and tracking any change request during weekly meeting with customer. I worked as cross-markets point of contact to update, on a weekly base, all stakeholders involved in project plan, about initiatives, progresses and risk to be prevented

  • Microsoft
    • United States
    • Software Development
    • 700 & Above Employee
    • Digital Project Manager - Bing Italy
      • Jan 2013 - Jun 2016

      Coordination of digital Italian initiatives about Bing market enablement and marketization of strategic objective. Web and Data analysis, features improvement identification, Campaign strategy definition, scouting of new digital partner. Responsible for international Search Engine development and enhancement for Web and Mobile and cross-country initiatives. Coordination of digital Italian initiatives about Bing market enablement and marketization of strategic objective. Web and Data analysis, features improvement identification, Campaign strategy definition, scouting of new digital partner. Responsible for international Search Engine development and enhancement for Web and Mobile and cross-country initiatives.

  • Armi Lippiello
    • Italy
    • Retail Art Supplies
    • Project Manager & Co-Founder
      • Jan 2011 - Dec 2015

      Website and Brand Identity planning and creation. Social Media Management and cross media promotion. Website and Brand Identity planning and creation. Social Media Management and cross media promotion.

  • Il Mercato del Lavoro
    • Prato, Italia
    • Content Writer
      • Feb 2013 - Oct 2013

      Content writer about Digital and Innovation topics. ISSN 2037-626X Content writer about Digital and Innovation topics. ISSN 2037-626X

  • Euro Accademia Group
    • Gallarate
    • Docente Web Master
      • Nov 2012 - Dec 2012

      Web Master course teacher. Web Master course teacher.

  • PoliS-Lombardia
    • Italy
    • Public Policy
    • 1 - 100 Employee
    • Trainer
      • Nov 2012 - Dec 2012

      Social Media course Teacher - "ComunicaMente Project" organized to educate Lumbardy region InformaGiovani network about social network. Social Media course Teacher - "ComunicaMente Project" organized to educate Lumbardy region InformaGiovani network about social network.

  • DigiCamere
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Web Project Manager
      • Nov 2011 - Dec 2012

      Project management of Intranet 2.0 on Liferay portal, Custom Wiki company and You Camera social community. Main Activities: planning and monitoring, supervision of requirement collection, analysis and deployment. Project management of Intranet 2.0 on Liferay portal, Custom Wiki company and You Camera social community. Main Activities: planning and monitoring, supervision of requirement collection, analysis and deployment.

  • Yesfreelance
    • Italy
    • Project Manager & Co-Founder
      • Jun 2011 - Sep 2012

      Co-Founder of Yesfreelance (www.yesfreelance.it), free listing portal specialized in freelance job search and application. Co-Founder of Yesfreelance (www.yesfreelance.it), free listing portal specialized in freelance job search and application.

  • Boccadamo Gioielli
    • Social Media Manager
      • Mar 2011 - Jul 2012

      Brand Reputation, Social Media and Product Placement Management for TooBe Boccadamo Jewels. Brand Reputation, Social Media and Product Placement Management for TooBe Boccadamo Jewels.

  • Info-Care
    • Social Media Manager Freelance
      • Sep 2010 - Jun 2012

      Social Media Manager for Boccadamo Jewels, Gianluca Ranieri, Felice Romano, Villaggio Globale, Banana Taipei Social Media Manager for Boccadamo Jewels, Gianluca Ranieri, Felice Romano, Villaggio Globale, Banana Taipei

  • CorsoCreativo
    • Milan Area, Italy
    • SEO teacher
      • May 2012 - May 2012

      SEO and Web marketing courses Teacher. SEO and Web marketing courses Teacher.

  • Activism
    • United Kingdom
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Social Media Manager
      • Apr 2012 - May 2012

      Social Media Manager and Community Manager in charge of petition promotion via Web, PR and Content Management. Social Media Manager and Community Manager in charge of petition promotion via Web, PR and Content Management.

  • Kromosomasei
    • Italy
    • WebSite Project Manager Freelance
      • Jun 2011 - Jan 2012

      Creazione, supervisione e sviluppo sito web www.labpromotion.com per conto dell'Agenzia Kromosoma6 Creazione, supervisione e sviluppo sito web www.labpromotion.com per conto dell'Agenzia Kromosoma6

  • Online Groups srl
    • Copywriter & SEO
      • May 2011 - Aug 2011

      Redazione e ottimizzazione contenuti sito aziendale settore ITC Redazione e ottimizzazione contenuti sito aziendale settore ITC

  • Cisas
    • Copywriter
      • Jun 2011 - Jul 2011

      Redazione e ottimizzazione contenuti sito aziendale Redazione e ottimizzazione contenuti sito aziendale

  • BuyItalianStyle
    • SEO/SEM Specialist
      • Nov 2010 - Jul 2011

      S.E.O. e Web Marketing Specialist, Content Manager, Social Media Manager presso portale e-commerce abbigliamento donna e accessori S.E.O. e Web Marketing Specialist, Content Manager, Social Media Manager presso portale e-commerce abbigliamento donna e accessori

  • Aldo Meriano
    • Copywriter
      • Apr 2011 - Jun 2011

      Redazione e ottimizzazione contenuti portale webmail Redazione e ottimizzazione contenuti portale webmail

  • M.A.I.O.
    • Communication & Project Manager
      • Apr 2009 - Dec 2009

      International events management at M.A.I.O. (Multimedia Arts Irpinian Organism) group, Media press & post production management, copywriting. International events management at M.A.I.O. (Multimedia Arts Irpinian Organism) group, Media press & post production management, copywriting.

  • Forum dei Giovani di Quadrelle
    • Creative Director
      • Jul 2009 - Oct 2009

      Communicatin Manager, Media Press & Graphic Resp. during "Music r-Evolution" event Communicatin Manager, Media Press & Graphic Resp. during "Music r-Evolution" event

  • Dietro Le Quinte Cutural Association
    • Creative Director
      • Jun 2009 - Jul 2009

      Creative Director during a Fund Raising Event "Party per il Sudan" in collaboration with Manitese.it Creative Director during a Fund Raising Event "Party per il Sudan" in collaboration with Manitese.it

  • Ist. Omodeo
    • Educationer
      • Mar 2009 - Jun 2009

      Educationer in English as Foreign Language Educationer in English as Foreign Language

  • Ist. Mameli
    • Educationer
      • Mar 2009 - Jun 2009

      English Language teacher English Language teacher

  • ISIS LIVATINO
    • Educationer
      • Mar 2009 - Jun 2009

      English Language Teacher English Language Teacher

  • Istituto Ambrogio Leone
    • Educationer
      • Oct 2008 - Dec 2008

      Docente Lingua Inglese Docente Lingua Inglese

  • Interstudio Viaggi
    • Group leader
      • Jul 2008 - Jul 2008

      Group leader for education holidays in England Group leader for education holidays in England

Education

  • Università degli Studi di Salerno
    PhD, Texts and Languages in Literature of Europe and Americas – Visual Studies
    2007 - 2010
  • European School of Project Management
    PMP Certificate, Project Management
    2014 - 2014
  • Uplevel
    Master, Communication, Visual Arts, Advertising, Marketing
    2009 - 2010
  • Università di Napoli L'Orientale
    Foreign Language and Literature, Foreign Languages and Literatures, General
    1999 - 2005
  • Adobe
    Certification, Graphic
    2009 - 2009
  • FOR.COM.
    Post-degree, English literature
    2006 - 2007
  • E-Work Spa
    Certified Course, HR
    2008 - 2008
  • A.C.I.I.E.F.
    Regional Course, Tourism - Online Booking Expert
    2005 - 2006
  • Associazione Gesù e Maria
    Certified course, Business English
    2004 - 2004
  • Liceo Scientifico P.S. Mancini
    Maturità Scientifica, High School/Secondary Diplomas and Certificates
    1994 - 1999
  • Retail Institute Italy
    Master's degree, Digital Retail Innovation
    2019 - 2020
  • FISAR Federazione Italiana Sommelier Albergatori Ristoratori
    Certificazione, Aspirante Sommelier II Livello
    2018 - 2020

Community

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