Experience

IT Solution Pte Ltd

• Singapore
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Marketing Manager

  • Nov 2014 - Present

  Summary• Conceptualize, develop and execute Digital Marketing campaigns to drive business objectives• Develop out of the box and creative marketing campaigns to meet KPIs.• Coordinate and optimize contents for posting on social media platforms, including writing, copy-editing and proofreading contents / creative to optimize each outreach performance.• Support and collaborate with other marketers and content producers to create, ideate and rollout communications plans.Enhance the image of the organisation by providing updated information and relevant content online.• Leveraging owned and paid digital & social media platforms; drive maximum reach and engagement to members, followers and fans.• Support for content updates on websites to upkeep branding, marketing & member engagement campaign efforts.• Manage reporting, tracking of digital and social channels with the objective of growing Company's presence and influence across edm engagement, online digital displays, search engines and social media channels.• Research new media & explore new engagement tactics on social platforms to continually develop creative ways to engage fans and retain member base.• Liaise with team members to ensure that all tasks and deliverables are proceeding according to schedule. Show less

• Digital Marketing Manager

  • Nov 2014 - May 2016

  Being in this position as Digital Marketing Manager require me to develop, implement, track and optimize the company digital marketing campaigns across all digital channels.Summary• Devising strategies to drive online traffic to the company website.• Tracking conversion rates and making improvements to the website.• Managing the redesign of the company website.• Plan, execute, and measure experiments and conversion tests• Improving the usability, design, content and conversion of the company website• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns• Utilising a range of techniques including paid search, SEO and PPC.• Managing online brand and product campaigns to raise brand awareness.• Overseeing, Design, build and maintain on social media presence for the company.• Developing, Managing, Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Identify trends and insights, and optimize spend and performance based on the insights• Responsibility for planning and budgetary control of all digital marketing• Brainstorm new and creative growth strategies• Collaborate with internal teams to create landing pages and optimize user experience• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Evaluating customer research, market conditions and competitor data.• Instrument conversion points and optimize user funnels• Collaborate with agencies and other vendor partners• Evaluate emerging technologies and keep the company at the forefront of developments in digital marketing. Provide thought leadership and perspective for adoption where appropriate Show less



Entrepreneur

• United Kingdom
• Social Networking Platforms
• 300 - 400 Employee

• Digital Marketing Consultant

  • Jan 2020 - Present

  Assist SME businesses and merchant shop to increase online presence • Generating web traffic with Search Engine Optimization to analyse which keyword to rank in first page of Google search engine. • Generating web leads which business owner will be able to know who visited the website on which particular webpage but did not fill up the contact form for further inquiry. • Generating visitors into shoppers into buyers by collecting data of their interest and market to them by geo location google map, category. • Enhance client email cybersecurity by assisting client to migrate from webmail hosting to G Suite to prevent email spoofing and phishing. • Able to deploy VPS via Linux with cPanel plus security to prevent hacker and scan malware, backup to Google Drive, increase MySQL database query plugin to be able to create stable web hosting solutions. Show less



3E Accounting | 三屹会计

• Singapore
• Accounting
• 1 - 100 Employee

• Digital Marketing Manager

  • Jun 2016 - Dec 2019

  Being in this position as Digital Marketing Manager for an accounting firm require me to develop, implement, track and optimize the company digital marketing campaigns across all digital channels. Summary • Lead a team of three designers and oversees all production work from conceptualization to development of graphics and communication materials. • Oversee management of all digital channels. • Conduct and report analysis of site and social traffic. • Develop and monitor campaign budgets. • Establish and monitor ROI and KPIs. • Think & Create New ways to improve productivity and drive revenue to existing business, Identify the latest trends and technologies affecting our industry. • Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns. • Plan and manage our social media platforms. • Manage company website and other affiliates website, website maintenance (tracking of SEO ranking position, off-page SEO ranking position, Google ads, analytics and search console) • Manage marketing campaign (assign task to editor, manage workload of team members and editor workload) • Assigning projects/ work (collaborate work in Basecamp, manage staff and editor’s workload, think and create new ways to drive revenue) • Keep records of invoices • Maintain uptime for billing system, hosting server, and automation of website blog into social media for the company • Manage day-to-day messaging; update and manage company blog, e-newsletter and social media. • Prepare accurate reports on our marketing campaign’s overall performance. • Coordinate with advertising and media experts to improve marketing results. • Evaluate important metrics that affect our website traffic, service quotas, and target audience. • Work with your team to brainstorm new and innovative growth strategies. • Create, maintain and implement digital marketing and editorial calendars. • Include everything Senior/DM Executive does. Show less



3E Accounting | 三屹会计

• Singapore
• Accounting
• 1 - 100 Employee

• Digital Marketing Assistant Manager

  • Apr 2014 - Oct 2014

  Summary• Oversee website content management and implementation• Supervise Social media content strategy & community management• Manage and lead digital marketing for the Company• Design and manage digital content (Website, Blog post, Press Releases, Twitter, LinkedIn, Facebook, Google+ and etc)• Improve the SEO and SEM strategy of the Company• Champion online reputation management activities, manage Google Adwords campaigns• Manage media relations with online media, personalities and influencer engagement, and partnership & advertising opportunities• Budget & Analytics Reporting of Digital Marketing activities• Keep abrest with news, updates, new trends in the business industry to develop and launch online marketing strategies• Explore, evaluate and proposed new technologies in the digital sphere which will add value to the company presence and operationsSocial Media Marketing - Develop and manage online marketing campaigns, effectively driving brand awareness, engagement and traffic to social media pages.- Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously monitor online public relations and ensure the success of client programs.- Discovered and developed opportunities for marketing that involved advertising using social media platforms- Managed the production of social media marketing materials- Made marketing research to implemented brand awareness Show less

• Digital Marketing Assistant Manager

  • Apr 2014 - Oct 2014

  Summary• Oversee website content management and implementation• Supervise Social media content strategy & community management• Manage and lead digital marketing for the Company• Improve the SEO and SEM strategy of the Company• Champion online reputation management activities, manage Google Adwords campaigns• Manage media relations with online media, personalities and influencer engagement, and partnership & advertising opportunities• Budget & Analytics Reporting of Digital Marketing activities• Keep abrest with news, updates, new trends in the business industry to develop and launch online marketing strategies• Explore, evaluate and proposed new technologies in the digital sphere which will add value to the company presence and operations• Design and manage digital content (Website, Blog post, Press Releases, Twitter, LinkedIn, Facebook, Google+ and etc)Social Media Marketing - Develop and manage online marketing campaigns, effectively driving brand awareness, engagement and traffic to social media pages.- Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously monitor online public relations and ensure the success of client programs.- Discovered and developed opportunities for marketing that involved advertising using social media platforms- Managed the production of social media marketing materials- Made marketing research to implemented brand awareness Show less



Harvey Norman

• Australia
• Retail
• 700 & Above Employee

• Department Head in Digital Imaging

  • Feb 2008 - Apr 2014

  Retail Buyer with more than 5 years in the retail industry. Successful in attaining sales goals by tracking, ordering and supplying high-quality merchandise to fit both the store and customer needs. Versatile professional with a strong background in business, e-commerce, marketing and photography. Extensive knowledge of technological advances and trends. Accomplishments Promoted to Department Head after only 16 months of employment. Supervision • 46 months of supervised team of up to fifteen staff members. Competitive Analysis • Performed competitive analysis to make recommendations for future company growth. E-commerce and Social Media • Increased sales by 30% by rolling out a revamped social media marketing initiative. • Performing Stock Take as Audit Manager in Harvey Norman Funan DigitaLife Mall on 3 April 2014. - Managed the daily operations of Harvey Norman’s retail outlet. - Grow sales, create marketing strategies, design merchandising display, liaise with external vendors, managing a sales team and providing customer solutions - Run external events such as Harvey Norman Expo Sale, Major events such as Sitex Show, Comex Show, PC Show, IT Show. - Possess effective planning and analytical skills - Possess effective negotiation and communications skills - Service oriented and a team player - Using information technology to record sales figures, for data analysis and forward planning - Organising special promotions, displays and events - Cashiering, Printing photo services Show less



Pertama Merchandising Pte Ltd (Harvey Norman)

• Retail
• 1 - 100 Employee

• Department Store Salesperson (Digital Imaging Department Head)

  • Feb 2008 - Apr 2014

  Accomplishments Promoted to Department Head after only 16 months of employment. Supervision • 46 months of supervised team of up to fifteen staff members. Competitive Analysis • Performed competitive analysis to make recommendations for future company growth. E-commerce and Social Media • Increased sales by 30% by rolling out a revamped social media marketing initiative. • Performing Stock Take as Audit Manager in Harvey Norman Funan DigitaLife Mall on 3 April 2014. Summary - Managed the daily operations of Harvey Norman’s retail outlet. - Grow sales, create marketing strategies, design merchandising display, liaise with external vendors, managing a sales team and providing customer solutions - Run external events such as Harvey Norman Expo Sale, Major events such as Sitex Show, Comex Show, PC Show, IT Show. - Possess effective planning and analytical skills - Possess effective negotiation and communications skills - Service oriented and a team player - using information technology to record sales figures, for data analysis and forward planning - organising special promotions, displays and events Management - Manage staff working duties, annual leave, overtime, off in due, medical leave - Manage staff in-site and out-site arrangement of training skill and knowledge - Divide job scope to individual who are good with. - Manage inventory level Location: Square 2, Novena Location: Funan DigitaLife Mall Location: Suntec City Mall Location: Millenia Walk Show less



Singapore Civil Defence Force

• Singapore
• Government Administration
• 700 & Above Employee

• Full-Time National Service

  • Apr 2006 - Feb 2008

  2008 - Certificate of Service2006 to 2008 - Perfect Attendance Award2007 - Vocationalist Section Commander Course2006 - Service Excellence AwardAppointment - Operations NCO, OPS OrderlyResponsible of the readiness of the Operations Room, Operations Directives, Operations Room Personnel, Computer Records and Recall System.- Responsible of all standard operating procedure (SOP) documents, by filling and updates- Preparing, documents preparation and arrangement of directors meeting, major meeting, overseas guest meeting.- Manage staff working duties, annual leave, overtime, off in due, medical leave- Recording all computer records, replacement of faulty equipment- Ensure all operations room inventory of articles up-to-date- Responsible in any events needed for photography takingAccomplishments- Re-design Physical Training Instructors (PTIs) Logo- Re-design Website and awarded Service Excellence Award Show less

• Operation Non-Commissioned Officer

  • Mar 2006 - Feb 2008

  Responsible of the readiness of the Operations Room, Operations Directives, Operations Room Personnel, Computer Records and Recall System.- Responsible of all standard operating procedure (SOP) documents, by filling and updates- Preparing, documents preparation and arrangement of directors meeting, major meeting, overseas guest meeting.- Manage staff working duties, annual leave, overtime, off in due, medical leave- Recording all computer records, replacement of faulty equipment- Ensure all operations room inventory of articles up-to-date- Responsible in any events needed for photography takingAccomplishments- Re-design Physical Training Instructors (PTIs) Logo- Re-design Website and awarded Service Excellence AwardLocation: National Service Training Institute Show less