Experience

General Assembly

• United States
• Higher Education
• 700 & Above Employee

• Head Of Marketing, APAC

  • Sep 2021 - Present

• Partnerships Manager

  • Oct 2020 - Sep 2021

• Marketing Producer

  • Dec 2019 - Oct 2020

  Recently voted Fast Company’s #1 Most Innovative Company in Education and #28 Most Innovative Company in the world, General Assembly is a pioneer in education and career transformation, specialising in today’s most in-demand skills.Education Program Management | Partnership Management | Community Management | Marketing



Uncommon

• Singapore
• Technology, Information and Internet
• 1 - 100 Employee

• Member

  • Oct 2022 - Present

  Skills: Coaching · Mentoring · Leadership Development · Coaching & Mentoring · Leadership Skills: Coaching · Mentoring · Leadership Development · Coaching & Mentoring · Leadership



TCI (Teachers' Curriculum Institute)

• United States
• Education Administration Programs
• 1 - 100 Employee

• Marketing Manager

  • Mar 2016 - Dec 2019

  - Lead all marketing efforts for private ed-tech company. This includes preparing annual marketing plan and budget for department and leading strategy to increase customer base 15% YOY. Sales grew 56% in 3 years. - Manage Social Media Team of 3 in developing brand content and communications strategy, including planning, overseeing, and creating engaging content (videos, blog posts, webinars, articles) across a variety of channels. Increased Twitter followers by 46% and Facebook engagement over 200%. - Hire and manage SEO consultants to successfully raise web traffic an average of 15% YOY. - Work cross-functionally with Account Managers and Design team to ensure cohesive messaging and collateral for all customer pitches and orientation for 5 different markets.- Built out new go-to-market campaign for new product via display advertising, social media advertising, events, and Email campaigns to increase new customer pipeline. - Directed the Design and Software team to redesign website to better embody the brand, drive sales and renewals, and improve SEO. Efforts decreased pages by 70% and reduced bounce rate by 78%.- Created and implemented a strategy to increase subscription renewals by utilizing smart e-mails and a variety of online tools including Campaign Monitor, NetSuite and Salesforce. Efforts drove 15% more renewals year over year. - Manage annual video and photo shoots within budget to use assets in digital advertising, marketing materials and within the product. - Improve processes for attending Professional Conferences and tracking leads in Salesforce.



AnyClip

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Marketing Manager

  • Jul 2015 - Mar 2016

  - Directly managed Creative Director, Communications Manager and external PR Agency.- Oversaw company wide strategic rebranding.- Managed and budgeted for various events including the company’s largest investment of the year, Dmexco in Germany. This included vetting contractors and caterers and finalizing booth design, along with creating collateral, setting up future client meetings and arranging a heavily attended Networking Event.- Project managed the development of the new website based off new brand standards. Worked cross-functionally with IT, developers, marketing agency and management.- Strategized AnyClip’s industry differentiating qualities by performing Competitor Landscape Analysis which led to new company messaging and tagline creation. - Developed the Social Media Marketing Strategy and worked closely with the Communications Manager to implement it across various platforms.- Launched the email marketing program and established a database of over 8K contacts.- Developed and executed thought leadership/press release ideas to help establish AnyClip as an industry leader and followed up with assisting in writing articles and providing final approval.- Scripted and created the AnyClip informative video in conjunction with the video production team and executed its implementation across the various Anyclip conferences along with providing it as a tool for sales.



Drawbridge (acquired by LinkedIn)

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Coordinator

  • Sep 2013 - Jul 2015

  -Developed and executed an email marketing program, including multiple weekly email campaigns to over 20,000 contacts-Managed sponsored industry events, including negotiations, asset delivery, booth coordination, and speaker preparation-Managed sales collateral creation such as sales decks, product sheets, press kits, case studies, and whitepapers -Developed and executed process methodologies within various areas including prioritization of Sales Requests, Design Collateral and Feedback Gathering-Managed internal creative designer in creation of creative assets-Managed a variety of vendors including creative contractors and branded merchandise vendors-Created a variety of marketing giveaways and merchandise for clients, conferences and employees



Lango Messaging

• Software Development
• 1 - 100 Employee

• Partner Marketing

  • Jan 2013 - Jul 2013

  -Make contact and manage relationships with the appropriate roles at each brand and content partner with the goal to assess and track the partners’ marketing roadmap; identify where Lango can support or collaborate efforts and budgets assigned to existing initiatives as well as create and propose new co-marketing initiatives with each Lango partner.-Develop a working eco-system map of Lango partners and target communities to help create and execute marketing campaigns that will overlap and magnify engagement with targeted Lango users and develop the ‘halo’ effect for all marketing efforts.-Manage outreach and engagement with other companies that share similar licensing deals with Lango brand partners to determine collaboration and cross-marketing opportunities.-Create partner marketing collateral, sales materials and work with Lango design team to build corporate identity and co-marketing assets.-Collaborate with the Lango Community Manager to align and map out all social media engagement with partner marketing initiatives. -Leverage tracking strategies to monitor and evaluate impact of programs in market; develop reports on program effectiveness in market and makes recommendations for program enhancement and improvement.-Manage a budget within Marketing Communications, in conjunction with the VP Marketing. Ensures expenditures are within established parameters, emphasizing cost efficiencies.-Develop innovative programs and strategies through collaboration with business units in Lango.



SanDisk®

• United States
• Semiconductor Manufacturing
• 700 & Above Employee

• University Relations Representative

  • Jun 2012 - Jan 2013

  -Manage Full-Cycle Recruitment for internships and new college graduate positions company wide-Initiated Career’s Website revamp; Partnered with Corporate Communications as HR lead in project -Create monthly reports of Global New College Grad Hiring -Travel to Career Fairs nation wide to represent SanDisk

• University Relations Coordinator

  • Dec 2011 - Jun 2012

  -Managed Interview coordination for all New College Graduate and Intern positions-Managed the planning and implementation of batch interview days -Partnered with vendors to decide on and purchase branding materials-Coordinate New College Graduate Integration Events including trainings, networking and mentors-Partnered with Intern Recruiter to create and implement the 2012 Intern Summer Program

• HR Coordinator- Global Staffing

  • Jun 2011 - Dec 2011

  -Schedule, plan events, and coordinating travel arrangements for candidates-Initiated Facebook Re-Vamp project, redesigned the Careers tab using HTML-Initiated complete Social Media plan for enhancing candidate experience-Track success of each job posting site using Google Analytics and the Applicant Tracking System-Conduct background checks, referrals and other new hire documentation-Work with Recruiters on projects with regards to marketing the Global Staffing Department, both internally and externally of SanDisk



Your Kicks

• Marketing Associate

  • Oct 2010 - Oct 2011

  Research competitors and perform market analysis. Key contributor to the approval process of shoe designsPromote Your Kicks' product through Social Media and web blogsInteract with suppliers in China, negotiate shipping details and logistics Research competitors and perform market analysis. Key contributor to the approval process of shoe designsPromote Your Kicks' product through Social Media and web blogsInteract with suppliers in China, negotiate shipping details and logistics



Lambesis

• Account Services Intern

  • Feb 2011 - May 2011

  Assist Account Service team under two Accounts, Skyy Vodka and Tacori DiamondsCreate PowerPoint reports from Google Analytics of website traffic. Conduct daily research on competitorsCreate full reports of advertising activity for audits. Keep track of deadlines and usage expired dates Assist Account Service team under two Accounts, Skyy Vodka and Tacori DiamondsCreate PowerPoint reports from Google Analytics of website traffic. Conduct daily research on competitorsCreate full reports of advertising activity for audits. Keep track of deadlines and usage expired dates



American Marketing Association

• United States
• Non-profit Organizations
• 700 & Above Employee

• President, USD Chapter

  • May 2010 - May 2011

  -Lead USD’s Marketing Club with 6 Board of Directors and 45 club members-Host Meetings and recruit qualified Speakers.-Identify projects that help the community and enhance members’ marketing skills-Promote the Marketing Club within the school and community.-Chairperson of the board of directors -Lead USD’s Marketing Club with 6 Board of Directors and 45 club members-Host Meetings and recruit qualified Speakers.-Identify projects that help the community and enhance members’ marketing skills-Promote the Marketing Club within the school and community.-Chairperson of the board of directors



San Diego Oceans Foundation

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Marketing Intern

  • Sep 2009 - Sep 2010

  -Organize Fundraisers -Work with Sales Force to keep in contact with volunteers and find new possible sponsors-Give presentations about SDOF to other related organizations -Organize Fundraisers -Work with Sales Force to keep in contact with volunteers and find new possible sponsors-Give presentations about SDOF to other related organizations



Trimble Inc.

• United States
• Software Development
• 700 & Above Employee

• Administrative Assistant to the Sales Tax Manager

  • Oct 2008 - Jun 2009

  -Created and Edited Reports using Excel-Issued Sales Tax Returns-Organized paperwork from each state-Resolve tax returns/ license renewal disputes with customers-Followed up action items with internal departments -Created and Edited Reports using Excel-Issued Sales Tax Returns-Organized paperwork from each state-Resolve tax returns/ license renewal disputes with customers-Followed up action items with internal departments



Pumpkin Patch

• Retail Apparel and Fashion
• 100 - 200 Employee

• Part Time Manager

  • Jun 2006 - Jun 2009

  -Responsible for team of 20 Sales and Stockroom Associates, including 2 managers.-Planned weekly tasks and ensured projects were completed by deadline, including sale markdowns and display changes.-Ensured all cash registers were balanced and investigated any discrepancies.-Reported Payroll to corporate every two weeks. (Using Excel Spread Sheet)-Trained new employees in selling techniques and customer care.-Reported Daily Sales and Wages to corporate (Using Excel Spread Sheet).-Organized Nightly paperwork pertaining to cash registers.-Assisted customers with their selection and shopping needs.-Increased sales in the assigned department by rearranging the product display.