Director of Enrollment Communications

• Jan 2021 - Present

Director of Marketing

• Jan 2020 - Jan 2021

Sigora Solar is the #1 residential solar company in the state of Virginia, #30 nationwide and now has a presence in 11 states. Sigora was voted “Most Forward Thinking Company” by Solar Power World in 2019 in due to their innovative business model promoting energy efficiency as well as self-power generation. The company’s "One-for-One" program has helped its sister company provide clean, reliable power to Haiti. For each installation in the united states Sigora Solar powers one household in… Show more Sigora Solar is the #1 residential solar company in the state of Virginia, #30 nationwide and now has a presence in 11 states. Sigora was voted “Most Forward Thinking Company” by Solar Power World in 2019 in due to their innovative business model promoting energy efficiency as well as self-power generation. The company’s "One-for-One" program has helped its sister company provide clean, reliable power to Haiti. For each installation in the united states Sigora Solar powers one household in Haiti – where only 1-in-10 people are connected to the grid. Access to electricity for Haitians provides better education, reliable medical aid, clean water, security, and so much more. Serving as the Director of Marketing, I am directly involved in the movement that solar power has become. With such a fast-growing space it’s my responsibility to articulate the important factors in choosing your solar partner and how these decisions have a lasting impact on our customer’s lives and the communities where they live. Core responsibilities include: • Enhance and Implement the Sigora Brand Strategy • Develop and oversee the implementation of the Marketing Strategy- including: Content Management, SEO, SEM, Digital Ads, TV, Radio and Print Advertising, Public Relations, Sponsorships, and Events • Work closely with Sigora’s sales team to assist in meeting or exceeding sales goals by providing them with creative tools, materials, and presentations • Manage social media presence and direct programs to improve social media identity and recognition • Partner with leadership to develop and deliver marketing strategies for Sigora Solar • Conduct analysis of competitive environment and solar trends • Develop and monitor budgets for marketing department • Build brand awareness and positioning • Establish and maintain relationships with industry influencers, senior leadership and key strategic partners • Work with outside vendors to ensure the company brand is well positioned Show less Sigora Solar is the #1 residential solar company in the state of Virginia, #30 nationwide and now has a presence in 11 states. Sigora was voted “Most Forward Thinking Company” by Solar Power World in 2019 in due to their innovative business model promoting energy efficiency as well as self-power generation. The company’s "One-for-One" program has helped its sister company provide clean, reliable power to Haiti. For each installation in the united states Sigora Solar powers one household in… Show more Sigora Solar is the #1 residential solar company in the state of Virginia, #30 nationwide and now has a presence in 11 states. Sigora was voted “Most Forward Thinking Company” by Solar Power World in 2019 in due to their innovative business model promoting energy efficiency as well as self-power generation. The company’s "One-for-One" program has helped its sister company provide clean, reliable power to Haiti. For each installation in the united states Sigora Solar powers one household in Haiti – where only 1-in-10 people are connected to the grid. Access to electricity for Haitians provides better education, reliable medical aid, clean water, security, and so much more. Serving as the Director of Marketing, I am directly involved in the movement that solar power has become. With such a fast-growing space it’s my responsibility to articulate the important factors in choosing your solar partner and how these decisions have a lasting impact on our customer’s lives and the communities where they live. Core responsibilities include: • Enhance and Implement the Sigora Brand Strategy • Develop and oversee the implementation of the Marketing Strategy- including: Content Management, SEO, SEM, Digital Ads, TV, Radio and Print Advertising, Public Relations, Sponsorships, and Events • Work closely with Sigora’s sales team to assist in meeting or exceeding sales goals by providing them with creative tools, materials, and presentations • Manage social media presence and direct programs to improve social media identity and recognition • Partner with leadership to develop and deliver marketing strategies for Sigora Solar • Conduct analysis of competitive environment and solar trends • Develop and monitor budgets for marketing department • Build brand awareness and positioning • Establish and maintain relationships with industry influencers, senior leadership and key strategic partners • Work with outside vendors to ensure the company brand is well positioned Show less

Chief Media Officer

• Apr 2016 - Jan 2020

Brock base-layer solutions provide innovative solutions for artificial turf stadiums, playgrounds, and landscape design. It is a company built on educators and scientists. The engineers at Brock continually try to disrupt the status quo and drive innovation to increase durability, longevity, and provide safer environments for athletes to compete. My duties include management and engagement of all social accounts, creating product literature, Web site management, public relations, etc. Brock base-layer solutions provide innovative solutions for artificial turf stadiums, playgrounds, and landscape design. It is a company built on educators and scientists. The engineers at Brock continually try to disrupt the status quo and drive innovation to increase durability, longevity, and provide safer environments for athletes to compete. My duties include management and engagement of all social accounts, creating product literature, Web site management, public relations, etc.

Director of Marketing & Operations

• Jul 2015 - Apr 2016

In charge of sales, marketing and operations of the race business. This includes marathons, triathlons, bicycle races/rides/tours, adventure races, summit races and any other endurance event. Please contact me if you want to test out the from the finish line solution and take your event to the next level. In charge of sales, marketing and operations of the race business. This includes marathons, triathlons, bicycle races/rides/tours, adventure races, summit races and any other endurance event. Please contact me if you want to test out the from the finish line solution and take your event to the next level.

Program Director

• Jan 2015 - Jul 2015

Conduct market research to support the development of training programs for infrastructure improvement professionals. As an EUCI Program Director, I gather information, connect industry experts and create engaging conferences for the professionals who build our roads, maintain our bridges, ensure water quality and serve any other industry supporting the infrastucture the general public depends upon. Major responsibilities include: • Researching training needs of various audiences to… Show more Conduct market research to support the development of training programs for infrastructure improvement professionals. As an EUCI Program Director, I gather information, connect industry experts and create engaging conferences for the professionals who build our roads, maintain our bridges, ensure water quality and serve any other industry supporting the infrastucture the general public depends upon. Major responsibilities include: • Researching training needs of various audiences to inform the design of professional development programs • Interviewing industry professionals • Building relationships with a diverse set of stakeholders, including speakers, attendees, and subject matter experts • Identifying and recruiting high-level speakers and subject matter experts • Develop webinars and conferences • Organizing, explaining, and presenting fundamental topic research and translating that research into commercially-viable conference agendas • Maintaining accurate contact records • Serving as a company representative within the industry Show less Conduct market research to support the development of training programs for infrastructure improvement professionals. As an EUCI Program Director, I gather information, connect industry experts and create engaging conferences for the professionals who build our roads, maintain our bridges, ensure water quality and serve any other industry supporting the infrastucture the general public depends upon. Major responsibilities include: • Researching training needs of various audiences to… Show more Conduct market research to support the development of training programs for infrastructure improvement professionals. As an EUCI Program Director, I gather information, connect industry experts and create engaging conferences for the professionals who build our roads, maintain our bridges, ensure water quality and serve any other industry supporting the infrastucture the general public depends upon. Major responsibilities include: • Researching training needs of various audiences to inform the design of professional development programs • Interviewing industry professionals • Building relationships with a diverse set of stakeholders, including speakers, attendees, and subject matter experts • Identifying and recruiting high-level speakers and subject matter experts • Develop webinars and conferences • Organizing, explaining, and presenting fundamental topic research and translating that research into commercially-viable conference agendas • Maintaining accurate contact records • Serving as a company representative within the industry Show less

Director of Marketing

• Aug 2009 - Dec 2014

Develop and execute the overall marketing and communications strategy for Enterprise Systems Group, a division of Wisconsin Wireless Communications Corporation. This includes yearly budgeting and planning, execution of PR initiatives, development and publication of all brochures and Interconnect Newsletters, Web site development and management, social account management and any other tasks associated with marketing, communications or database management.

Marketing Specialist

• Aug 2009 - Nov 2012

Focusing on marketing our Unified Communications technologies to the Midwest

Fox Valley Regional Director

• Dec 2013 - Sep 2014

• Serve as the liaison between Wisconsin Chapter & Fox Valley (Board Representative, Weekly Director Meeting with Christian) • Strategic Planning Lead for Fox Valley • Create Fox Valley Division Manual (Roles & Responsibilities, Sponsorship Presentation) • Fundraising/Sponsorship Stewardship (including meetings, thank you’s and follow up) • Post-Race Celebrations • Responsible for Clothing Items (items we sell) • Angel Race Fundraising Receipts • Printing all documents… Show more • Serve as the liaison between Wisconsin Chapter & Fox Valley (Board Representative, Weekly Director Meeting with Christian) • Strategic Planning Lead for Fox Valley • Create Fox Valley Division Manual (Roles & Responsibilities, Sponsorship Presentation) • Fundraising/Sponsorship Stewardship (including meetings, thank you’s and follow up) • Post-Race Celebrations • Responsible for Clothing Items (items we sell) • Angel Race Fundraising Receipts • Printing all documents for pre-race camps and races • Post-Race Instagram Postcards • Annual Report for Fox Valley Division • Coordinate Post Season Celebration for Fox Valley Show less • Serve as the liaison between Wisconsin Chapter & Fox Valley (Board Representative, Weekly Director Meeting with Christian) • Strategic Planning Lead for Fox Valley • Create Fox Valley Division Manual (Roles & Responsibilities, Sponsorship Presentation) • Fundraising/Sponsorship Stewardship (including meetings, thank you’s and follow up) • Post-Race Celebrations • Responsible for Clothing Items (items we sell) • Angel Race Fundraising Receipts • Printing all documents… Show more • Serve as the liaison between Wisconsin Chapter & Fox Valley (Board Representative, Weekly Director Meeting with Christian) • Strategic Planning Lead for Fox Valley • Create Fox Valley Division Manual (Roles & Responsibilities, Sponsorship Presentation) • Fundraising/Sponsorship Stewardship (including meetings, thank you’s and follow up) • Post-Race Celebrations • Responsible for Clothing Items (items we sell) • Angel Race Fundraising Receipts • Printing all documents for pre-race camps and races • Post-Race Instagram Postcards • Annual Report for Fox Valley Division • Coordinate Post Season Celebration for Fox Valley Show less

Sales, Research, and Programming asst.

• Jul 2009 - Aug 2009

Worked on sales proposals and marketing literature, schedule weekend programming, assisted in sales reporting and presentation materials Worked on sales proposals and marketing literature, schedule weekend programming, assisted in sales reporting and presentation materials

Public Relations and Marketing Intern

• Dec 2008 - Jul 2009

Wrote, edited, and developed client communications and communication strategies. Developed business proposals for potential investors, company logo, and letterhead. Worked with email marketing, SEO, and social-network marketing Wrote, edited, and developed client communications and communication strategies. Developed business proposals for potential investors, company logo, and letterhead. Worked with email marketing, SEO, and social-network marketing

Corporate Communications Intern

• May 2008 - Dec 2008

Wrote, edited, and worked on various corporate communication projects including the safety trifold brochures and the overall 2009 Safety Campaign. Experience in Microsoft Office Word, Power Point, Outlook, Publisher, some Excel. Wrote, edited, and worked on various corporate communication projects including the safety trifold brochures and the overall 2009 Safety Campaign. Experience in Microsoft Office Word, Power Point, Outlook, Publisher, some Excel.

Volunteer

• Jan 2008 - Sep 2008

Worked on several local builds and also was part of a Biloxi, MS build post-Hurricane Katrina. Served on the Family Selection Committee Worked on several local builds and also was part of a Biloxi, MS build post-Hurricane Katrina. Served on the Family Selection Committee