Rita De Obarrio
Marketing Deputy Manager & Disney Franchises Lead at 4 Ever Magic Corp. - Disney Consumer Products Central America & Caribbean- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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Italian Professional working proficiency
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French Elementary proficiency
Topline Score
Bio
Madeleine Carrera
Rita learns fast, is creative and knows how to work as a team. During her internship at Wunderman, she was very supportive on resolving assignments that were needed in a short time and truly helpful.
Madeleine Carrera
Rita learns fast, is creative and knows how to work as a team. During her internship at Wunderman, she was very supportive on resolving assignments that were needed in a short time and truly helpful.
Madeleine Carrera
Rita learns fast, is creative and knows how to work as a team. During her internship at Wunderman, she was very supportive on resolving assignments that were needed in a short time and truly helpful.
Madeleine Carrera
Rita learns fast, is creative and knows how to work as a team. During her internship at Wunderman, she was very supportive on resolving assignments that were needed in a short time and truly helpful.
Credentials
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Effective Leadership Through Emotional Intelligence
University of OxfordFeb, 2021- Nov, 2024 -
UEBS Career Development
The University of EdinburghMar, 2020- Nov, 2024 -
Wharton Online Alumni
Wharton OnlineOct, 2018- Nov, 2024 -
Southern Methodist University Temerlin Advertising Institute Advanced Researcher
CredlyApr, 2017- Nov, 2024 -
Temerlin Advertising Institute Information Literacy Certification
Southern Methodist UniversityDec, 2016- Nov, 2024 -
Viral Marketing and How to Craft Contagious Content
Wharton OnlineJun, 2016- Nov, 2024 -
NeuroMarketing
Quantix Panamá, S. A.Jan, 2013- Nov, 2024 -
Google Analytics
GoogleMar, 2017- Nov, 2024 -
AdWords and Video Advertising Certification
GoogleMay, 2017- Nov, 2024 -
Microsoft Office Specialist Expert (Word, Excel and PowerPoint)
Microsoft
Experience
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4 Ever Magic Corp. - Disney Consumer Products Central America & Caribbean
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Panama
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Manufacturing
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1 - 100 Employee
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Marketing Deputy Manager & Disney Franchises Lead
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Feb 2021 - Present
• Manage content of The Walt Disney Company (TWDC) franchises. • Prepare briefs of films and TV/streaming series to brainstorm internally and ultimately determine strategies for commercial and potential partners (licensees & retailers) in our territory given the needs and interests of each country of Central America & the Caribbean. Once there is a strategy outlined with “key beats,” I present this to key partners in the territory. •Work on press initiatives, from ideation to execution. Time management skills and patience are crucial for PR projects given that the approval process of Disney franchises contemplates strict guidelines and workflows. This year, I worked on a multi-channel PR campaign that aired in 4 countries of Central America & the Caribbean. The campaign shared inspiring stories of 6 women. Meticulous research and preliminary analysis were key to pass the approval process of 4 teams of Disney including the departments of Press, Diversity & Inclusion, Disney Princess franchise & Corporate Social Responsibility. In a period of a month, +3MM impressions were reached and the campaign achieved +130K USD in estimated media value. • Coordinated the Strategy Plan of the FY22 for the company, aligning it with TWDC key growth drivers. This was very well accepted by the regional team of TWDC. • Work in tandem with the Trade Marketing team to implement seasonal campaigns that celebrate TWDC IPs in different moments of the year based on various occasions (e.g., Baby Month, May the 4th, Christmas, etc.). These are executed online and offline, through storytelling, branded experiences, outdoor displays, click-to-buy, influencer giveaways and unboxing, among other initiatives. • Ensure that Disney’s commitment to “Diversity, Equity & Inclusion (DE&I)” is genuinely reflected in our marketing and product development projects throughout the year. Selected as part of a group of 8 people to be the lead of DE&I initiatives in the Central & South American (CSA) region.
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University of Edinburgh Business School
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United Kingdom
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Higher Education
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200 - 300 Employee
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MSc Marketing Ambassador
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Sep 2019 - Sep 2020
• Selected to become part of a small group (2 per master class) of ambassadors that manage the School’s Instagram account. • Created timely marketing content that reflected the student life. • Encouraged students to take action through educational Instagram stories; ranging from COVID-19 initiatives to sustainable behaviors. • Collaboratively achieved a 16.6% increase in follower growth. • Selected to become part of a small group (2 per master class) of ambassadors that manage the School’s Instagram account. • Created timely marketing content that reflected the student life. • Encouraged students to take action through educational Instagram stories; ranging from COVID-19 initiatives to sustainable behaviors. • Collaboratively achieved a 16.6% increase in follower growth.
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4 Ever Magic Corp. - Disney Consumer Products Central America & Caribbean
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Panama
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Manufacturing
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1 - 100 Employee
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Marketing Trainee
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Jan 2019 - Aug 2019
• Implemented strategies to address the correct interpretation and compliance of the brands Disney, Pixar, Marvel and Lucasfilm for retail exhibitions, brand activations and retail experiences. • Coordinated logistics for national and international events for Disney’s licensees and retailers. Used coordination and time management skills to simultaneously respond to the needs of 330 business partners across three countries. • Worked directly with the CSR Manager on initiatives aligned with the United Nations SDGs, including but not limited to climate action and quality education.
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The Infinite Agency
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United States
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Advertising Services
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1 - 100 Employee
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Strategy Intern
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Sep 2018 - Dec 2018
• Worked with a new business team as an intern strategist to assess client needs and formulate holistic strategies. • Collected and analyzed data on customer demographics to identify visual identities with actionable insights for startup brands. • Conducted a competitive content audit that was used to guide the go-to-market strategy for a product that was new to the U.S. market. Actively listened to understand where I could step in and lend a hand to the team to complete necessary deliverables. Findings from the audit were used to create target customer segments and to guide branded and messaging content. • Critically analyzed data from a B2B industry survey to reposition a brand's core messaging concepts from functional to aspirational. Findings and detailed recommendations helped determine an untapped market, which resulted in the client applying data-backed messaging to push a specific segment through the purchase funnel. • Assisted on brand positioning, content audits, competitive analysis & influencer campaigns.
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SMU Temerlin Advertising Institute
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United States
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Advertising Services
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1 - 100 Employee
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Digital Marketing Intern
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Jan 2018 - May 2018
• Managed, in a timely manner, the Institute’s digital channels. Developed a social media plan and calendar. • Created content for print and web promotion. • Owned the Institute’s Weekly Update, an e-newsletter produced for current advertising students. Bilingual communication skills played a critical role when tailoring content to the interests and needs of a diverse student body. • Managed TAI Happenings blog. • Managed, in a timely manner, the Institute’s digital channels. Developed a social media plan and calendar. • Created content for print and web promotion. • Owned the Institute’s Weekly Update, an e-newsletter produced for current advertising students. Bilingual communication skills played a critical role when tailoring content to the interests and needs of a diverse student body. • Managed TAI Happenings blog.
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Wunderman Panama
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Panama City, Panama
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Strategy & Account Intern
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Jul 2016 - Aug 2016
Digital Ad Agency: Part of Young & Rubicam Brands and a member of WPP Group Assisted the Account Director, Chief Operating Officer, Digital Strategist and Project Manager: • Created a social media playbook for Lexus and Toyota. Determined and synthesized the digital objectives for Lexus and Toyota in the Panamanian market. • Prepared reports of findings from a psychological point of view for Act II's target market, to develop strategic messaging. • Translated several client presentations for the agency.
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4 Ever Magic Corp. - Disney Consumer Products Central America & Caribbean
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Panama
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Manufacturing
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1 - 100 Employee
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Marketing & Retail Intern
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Feb 2014 - Oct 2014
Assisted the Retail Manager, Product Developer and Marketing Director. • Implemented strategies to address the correct interpretation of the brands Disney, Marvel and Lucasfilm on product development. • Ensured compliance of the Disney, Marvel and Lucasfilm guidelines by revising OPA (Online Product Approval). • Performed store checks to ensure products were properly displayed and to report counterfeit and pirated consumer goods. • Created powerpoint presentations introducing new products to the market.
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Education
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2019 - 2020
The University of Edinburgh
Master of Science - MS, Marketing -
2015 - 2018
Southern Methodist University
Bachelor of Arts - BA, Majors: Advertising and Psychology. Specialization: Digital Strategy. Minor: Business -
2000 - 2013
Colegio Las Esclavas del Sagrado Corazón de Jesús
High School Diploma - Science and Liberal Arts, 4.67
Community
