Experience

Gridwise

• Software Development
• 1 - 100 Employee

• Vice President of Product

  • Nov 2022 - Jul 2023

  I led the Product Management, UX Design & Research, and Customer Support functions at Gridwise. With this role, I took a hands-on approach, balancing leadership with execution. Responsible for the entire product portfolio across consumer b2c, b2b, and b2b2c. Gridwise is an early-stage startup focused on providing services to gig economy workers through our convenient and easy-to-use app while leveraging the scale of our audience to create powerful data products for enterprise… Show more I led the Product Management, UX Design & Research, and Customer Support functions at Gridwise. With this role, I took a hands-on approach, balancing leadership with execution. Responsible for the entire product portfolio across consumer b2c, b2b, and b2b2c. Gridwise is an early-stage startup focused on providing services to gig economy workers through our convenient and easy-to-use app while leveraging the scale of our audience to create powerful data products for enterprise customers. During my short tenure, I established key product frameworks & operational rituals, contributed to organizational growth through strategic hires, and drove growth-related product initiatives across the customer journey. Show less



AliveCor

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Vice President of Product, Digital Health

  • Jun 2020 - Nov 2022

  Mountain View, California, United States Led the Product, Design, and Research team at AliveCor in creating digital health solutions addressing our consumer, patient, employer, and clinician audiences. AliveCor is transforming how cardiac care is delivered and empowering users to access and use their health data to make important health and lifestyle decisions. Past achievements: + Led the rapid scaling of global digital product org to a team of 20+ across Product, UX, Research, & Content teams. + Drove… Show more Led the Product, Design, and Research team at AliveCor in creating digital health solutions addressing our consumer, patient, employer, and clinician audiences. AliveCor is transforming how cardiac care is delivered and empowering users to access and use their health data to make important health and lifestyle decisions. Past achievements: + Led the rapid scaling of global digital product org to a team of 20+ across Product, UX, Research, & Content teams. + Drove relaunch of KardiaCare consumer subscription, offering cardiologist reviews of user's health data and auto-sharing with family & care team, leading to significantly higher attach rate. + Scaled consumer offering and boosted retention through growth initiatives and overhaul of in-app messaging and onboarding experience in flagship Kardia mobile app. + Managed PM, UX, & Content teams in 0-1 development of "KardiaComplete" behavioral heart health coaching and self-management program that reduces costs for employers & payers and improves health outcomes for consumers. Offered devices, coaching, telehealth visits with cardiologists, and chatbot-based content & support. + Led digital product development team in taking KardiaMobile 6L device and app to market, allowing AI-based detection of 5 heart arrhythmias. Navigated complex regulatory pathways, opening up new opportunities within health systems. + Introduced reimbursed remote patient monitoring & home health clinical services for AFib and Hypertension patients. Supporting small-to-mid-sized clinical practices and larger health systems via EHR integration.

• Director of Product

  • Aug 2018 - Jun 2020

  Mountain View, CA Leading Product, UX, and Research for AliveCor's digital products and virtual / telehealth services



Digital Medicine Society (DiMe)

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Member & Contributor

  • May 2021 - Oct 2022

  Joined as a representative of AliveCor and contributed to the development of two published resources establishing a new framework for inclusivity in each step of the digital product development process. Designed to reflect the FDA device development process. DIME is a professional society serving individuals at the intersection of the global healthcare and technology communities. It supports the development of digital medicine through interdisciplinary collaboration, research, teaching… Show more Joined as a representative of AliveCor and contributed to the development of two published resources establishing a new framework for inclusivity in each step of the digital product development process. Designed to reflect the FDA device development process. DIME is a professional society serving individuals at the intersection of the global healthcare and technology communities. It supports the development of digital medicine through interdisciplinary collaboration, research, teaching, and the promotion of best practices. Show less



Chief

• United States
• Think Tanks
• 700 & Above Employee

• Member, Chief

  • Jul 2021 - Aug 2022

  San Francisco Bay Area Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.



Samsung Research America (SRA)

• United States
• Software Development
• 400 - 500 Employee

• Sr. Principal Product Manager - SmartThings

  • Feb 2017 - Aug 2018

  Mountain View, CA At Samsung SmartThings, I managed a team of 5 Product Managers across two verticals working to make SmartThings the best and most expansive solution for making your home smart. I ran the b2c smart-home automation team and the b2b smart-buildings team. + I originally focused on building out the SmartThings mobile app, improving ratings from 2.5 to 4.5 stars, before transitioning the app to the Samsung team, allowing for a 300x magnitude growth in user reach. + I pivoted to focus on… Show more At Samsung SmartThings, I managed a team of 5 Product Managers across two verticals working to make SmartThings the best and most expansive solution for making your home smart. I ran the b2c smart-home automation team and the b2b smart-buildings team. + I originally focused on building out the SmartThings mobile app, improving ratings from 2.5 to 4.5 stars, before transitioning the app to the Samsung team, allowing for a 300x magnitude growth in user reach. + I pivoted to focus on driving our strategic partners program with a team of 3 PMs. I led the co-launch of a smart-home security product with ADT and drove product partner integrations with Google Home, Amazon Alexa, Airbnb, UPS and many others. + I also led a two-PM team in our b2b product vertical focused on bringing smart-home capabilities to apartments, short-term rentals and hospitality lodging. Show less



Lumo Bodytech

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Director of Product

  • Jul 2015 - Jan 2017

  Mountain View, California I led the Product, UX and Research team at Lumo. I managed product development efforts for the Lumo Run wearable product, from concept, to testing, to launch and led the relaunch of the well-loved Lumo Lift product. Lumo shut down business operations, with acquisition by Seismic. + Drove launch of Lumo Run from concept to successful go-to-market with an NPS of 50. Lumo Run brings the metrics of a running lab to a wearable using real-time audio coaching and a personalized exercise… Show more I led the Product, UX and Research team at Lumo. I managed product development efforts for the Lumo Run wearable product, from concept, to testing, to launch and led the relaunch of the well-loved Lumo Lift product. Lumo shut down business operations, with acquisition by Seismic. + Drove launch of Lumo Run from concept to successful go-to-market with an NPS of 50. Lumo Run brings the metrics of a running lab to a wearable using real-time audio coaching and a personalized exercise plan based on a user’s movement. + Led strategic partnership conversations around the Lumo platform and worked closely with investors on sensor-embedded clothing projects. + Managed re-launch of Lumo Lift posture tracking product, focused on coaching a user to be mindful of their body movement and health choices throughout the day using a customized exercise plan. + Built algorithmically-driven custom exercise programs, serving users content based on their specific performance data. Lumo Bodytech develops smart sensors and software to optimize human potential and empower you to be the best version of yourself. Show less



Taskrabbit

• United States
• Software Development
• 500 - 600 Employee

• Lead Product Manager, Mobile Marketplace

  • Aug 2014 - Jul 2015

  San Francisco Bay Area Responsible for product strategy, roadmap & execution for TaskRabbit’s mobile products. This included ownership of the entire TaskRabbit worker experience on the platform. + Led full redesign of worker hiring flow in Android and iOS apps, leading to an increase in funnel conversion of 30%. + Led full redesign of enterprise app for TaskRabbit workers. The project involved a high volume of user interviews, user testing and prototyping. Feedback from worker population went from… Show more Responsible for product strategy, roadmap & execution for TaskRabbit’s mobile products. This included ownership of the entire TaskRabbit worker experience on the platform. + Led full redesign of worker hiring flow in Android and iOS apps, leading to an increase in funnel conversion of 30%. + Led full redesign of enterprise app for TaskRabbit workers. The project involved a high volume of user interviews, user testing and prototyping. Feedback from worker population went from “unusable” to “polished”. + Designed in-app tactical initiatives to drive positive reviews; increased ratings from 1.5 to 4+ stars, 2x'ing user acquisition through app stores, leading to several iOS App Store features. + Created a culture around native mobile at TaskRabbit that was previously absent. Mobile SME and internal advocate for mobile product and team of 6 developers and 2 UX designers. Show less



SAP Concur

• United States
• Software Development
• 700 & Above Employee

• Sr Product Manager, Mobile - TripIt

  • Sep 2012 - Aug 2014

  San Francisco Bay Area I led mobile product development and releases on TripIt's iOS and Android apps, in addition to Google Glass and other wearables. TripIt is consistently the #1 paid travel app in the iOS App Store (4.5 stars) and in the top-10 paid travel apps in the Google Play Store (4+ stars). Some highlights: + Defined and implemented roadmap for TripIt iOS and Android apps. + Led complete redesign of iOS and Android apps, modernizing the UX and allowing for more intuitive… Show more I led mobile product development and releases on TripIt's iOS and Android apps, in addition to Google Glass and other wearables. TripIt is consistently the #1 paid travel app in the iOS App Store (4.5 stars) and in the top-10 paid travel apps in the Google Play Store (4+ stars). Some highlights: + Defined and implemented roadmap for TripIt iOS and Android apps. + Led complete redesign of iOS and Android apps, modernizing the UX and allowing for more intuitive swipe-navigation. + Spearheaded relaunch of "TripIt for Teams," TripIt's SMB offering for managed business travel. + Grew TripIt Pro subscription offering by xx% by launch of API that provisions the service to enterprise accounts via the Concur T&E management portal. + Drove development and launch of “TripIt for Google Glass” Glassware as part of Google Glass Explorer program. Partnered with Google to launch TripIt Glassware as centerpoint of Glass travel-related press event. Show less



CBS Interactive

• United States
• Online Audio and Video Media
• 700 & Above Employee

• Product Manager | CNET

  • Jul 2009 - Sep 2012

  San Francisco Bay Area Product Manager - March 2012 - September 2012 Associate Product Manager - March 2011 - March 2012 My team focused both on keeping existing users engaged and building user-generated content. Our goal was to make our products increasingly personalized, social and cutting edge, while maintaining a consistent and easy-to-navigate user experience of the site across platforms and devices. I worked on defining and implementing the product road map for user engagement products… Show more Product Manager - March 2012 - September 2012 Associate Product Manager - March 2011 - March 2012 My team focused both on keeping existing users engaged and building user-generated content. Our goal was to make our products increasingly personalized, social and cutting edge, while maintaining a consistent and easy-to-navigate user experience of the site across platforms and devices. I worked on defining and implementing the product road map for user engagement products, including triggered notifications (price and software update alerts), registration, email, targeted ad units, user profile products and targeted promo offerings. Past projects include: + Led cross-functional team in developing consumer products price alerts system; employed extensive user testing to determine final product flow and design. + Drove strategic improvements to email program, increasing YOY site session starts via email by 25% + Implemented social sign-on & overhauled user onboarding flow. + Integrated 3rd-party RTB ad-serving program to monetize unsold ad inventory in outbound communications. + Conducted extensive multivariate tests on marketing landing pages, optimizing design on each section of the page.

• Product Specialist | User Engagement & Growth

  • Jul 2009 - Mar 2011

  San Francisco Bay Area I was part of our central Audience Development team, working closely with ~10 of the CBSi brands in developing their audience engagement efforts. Brands included CNET, CBSSports.com, CBSNews.com, GameSpot, TechRepublic, ZDNet, CHOW, TV.com and more. Past project include: + Led engineering and data science teams in developing algorithm-driven deals unit for CNET powered by 3rd-party API. Created design for ad unit. + Conducted user response testing and designed creative for user… Show more I was part of our central Audience Development team, working closely with ~10 of the CBSi brands in developing their audience engagement efforts. Brands included CNET, CBSSports.com, CBSNews.com, GameSpot, TechRepublic, ZDNet, CHOW, TV.com and more. Past project include: + Led engineering and data science teams in developing algorithm-driven deals unit for CNET powered by 3rd-party API. Created design for ad unit. + Conducted user response testing and designed creative for user re-engagement campaigns and daily deals offers. + Managed relationships with affiliate marketing partners, working to enhance relevance of offers to subscribers and contributing to 20% year-over-year increase in 3rd-party program revenue. + Designed targeted email marketing creatives for biweekly partnership campaigns with sends featuring CHOW, CBSNews and GameSpot, boosting daily registration numbers by up to 50%. + Led formal bi-weekly revenue and metrics meetings with department stakeholders, presenting analysis, revenue projections, and recommendations for all CBSi audience development programs.



SFMOMA San Francisco Museum of Modern Art

• United States
• Museums, Historical Sites, and Zoos
• 200 - 300 Employee

• Marketing - Graduate Intern

  • Jan 2009 - Jun 2009

  San Francisco Bay Area



Kirkland & Ellis

• United States
• Law Practice
• 700 & Above Employee

• Project Coordinator

  • Apr 2005 - Aug 2006

  San Francisco Bay Area Due diligence and contract review for private merger and acquisition transactions. + Drafted board resolutions, bylaws, incorporation filings, and correspondence facilitating the closing of 40+ deals. + Managed project timelines and tracked team progress toward closing deadlines.