Experience

Heyl

• Netherlands
• Wholesale Import and Export
• 1 - 100 Employee

• Marketing Strateeg

  • May 2023 - Present



Piet Vijverberg

• Netherlands
• Farming
• 1 - 100 Employee

• Marketing Communicatie Specialist

  • Aug 2021 - Present

  Strategie | B2B communicatie | Projectmanagement Strategie | B2B communicatie | Projectmanagement



Van der Drift Roses

• Netherlands
• Farming
• 1 - 100 Employee

• Marketing Communicatie Specialist

  • Apr 2021 - Present

  Strategie | B2B communicatie | Projectmanagement Strategie | B2B communicatie | Projectmanagement



Francine van Wijk | Marketing & Communicatie

• Netherlands
• Advertising Services

• Marketing Communication Specialist

  • Mar 2021 - Present



Bloemenbureau Holland

• Netherlands
• Marketing Services
• 1 - 100 Employee

• Marketing & Communicatie adviseur a.i.

  • May 2022 - May 2023

  Advies en strategie op het domein Kennisdeling | communicatie-advies | project management Advies en strategie op het domein Kennisdeling | communicatie-advies | project management



Koppert

• Netherlands
• Farming
• 700 & Above Employee

• Communicatiespecialist a.i.

  • Sep 2021 - Jan 2023

  Vervanging van de Communicatie Specialist tijdens zwangerschapsverlof | B2B communicatie Vervanging van de Communicatie Specialist tijdens zwangerschapsverlof | B2B communicatie



...

• Zoeterwoude Rijndijk, Zuid-Holland, Nederland

• Sabbatical

  • Jun 2020 - Mar 2021



Ondara Directorship

• Spain
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Manager Marketing & Communications

  • Jun 2018 - May 2020

  Spanisch grower of red roses | Brand Activation B2B and B2C | Northern european market (Co-) responsible for int. Marketing Strategy and Brand Activation | Increasing brand awareness B2B (trade fair participation) | PR activities B2C (product sponsorship of premieres e.g. All You Need Is Love & Penoza & concert Kylie Minogue) | Content creation and content management | Translations of social media-, press- and web texts in various languages | Sparring partner for the board. Spanisch grower of red roses | Brand Activation B2B and B2C | Northern european market (Co-) responsible for int. Marketing Strategy and Brand Activation | Increasing brand awareness B2B (trade fair participation) | PR activities B2C (product sponsorship of premieres e.g. All You Need Is Love & Penoza & concert Kylie Minogue) | Content creation and content management | Translations of social media-, press- and web texts in various languages | Sparring partner for the board.



BureauSierteelt.nl

• Netherlands
• Advertising Services

• The Floral Agency (owner)

  • Jul 2013 - Jan 2019

  Marketing activities in cooperation with branch organizations, such as VGB, VBW, Florint, Ministry of Economic Affairs, auction Royal FloraHolland, Flower Council of Holland. Most of the times participation of growers & exporters were essential in the projects. E.g. floral decorations at Ghent Floralies, Landesgartenschaus and the Dutch pavillion organized by the Ministry of Economic Affairs | Update of a sales reasearch report and a specific consumer segmentation tool | Office support (Europe Cup in Genoa) | Realization pop-up store "VoorKeur" | Owner Flower Expo Poland and Nordic Flower Expo (+/- 50 exhibitors) | Project management German growers' hall (Blumenhalle, Grüne Woche Berlin-largest exhibition in Europe). Show less



Bloemenbureau Holland

• Netherlands
• Marketing Services
• 1 - 100 Employee

• Registered Social Media Professional

  • Jan 2012 - Jun 2013

  Strategy and implementation of social media | Creation of internal support for the use of social media as a new channel to reach consumer, traders and stakeholders | 5 countries | Content management

• Advisor Corporate Communications

  • Jan 2010 - Feb 2012

  Strategy & implementation of stakeholder communication | Create support News management | Internal communications | Gate keeper house style | Coordination print materials | Sponsorship (Flowers for Pope & Flower Rain at Museumplein World Cup 2012).

• Projectmanager PR/Advertising

  • 2008 - Jan 2010

  Responsible for international Brand Activation B2C executed by local PR agencies in 11 European countries | media planning/advertisement (tv and radio) | organisation of events & shows | Flashmob in Paris, press meetings in Berlin, TV item Frans Bauer and TV spots "Crazy about Flowers" in NL

• Projectmanager Areamanagement

  • 2003 - 2008

  Increase brand awareness in Poland, Czech Republic, Spain, Portugal and Greece (mainly florist shows and PR) | Developement and implementation flowers and plants trends based on lifestyle and fashion trends by hiring trend watchers (e.g. Lidewij Edelkoort, Aafje Nijman) | Management of a pool of freelance flower arrangers who were sent to int. fairs and shows | Provide arranger training.

• Projectmanager Tradeshows

  • Jan 2001 - Jan 2003

  Organizing collective "Hollandstand" for and with growers and exporter at fairs in Europe + USA | various activities at the Floriade Vijfhuizen.



European Christmas Experts (ECE) B.V.

• Sassenheim

• Sales Support

  • Oct 1998 - May 2000

  international sales support primary French market ✦ sales of consumer goods to leading chains of garden centres, supermarkets and drugstores ✦ ordermanagement ✦ customer services. international sales support primary French market ✦ sales of consumer goods to leading chains of garden centres, supermarkets and drugstores ✦ ordermanagement ✦ customer services.



Van Delft de Vink

• Rijnsburg

• Account Manager / Sales Support

  • Aug 1998 - Oct 1998

  sales of dried flowers throughout Europe and especially France, Germany, UK and the Netherlands ✦ ordermanagement ✦ customer services ✦ after sales sales of dried flowers throughout Europe and especially France, Germany, UK and the Netherlands ✦ ordermanagement ✦ customer services ✦ after sales