Jesal Suchak
Director of Marketing & Communications at John Lyon School- Claim this Profile
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English Native or bilingual proficiency
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Gujarati Native or bilingual proficiency
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Hindi Limited working proficiency
Topline Score
Bio
Shane Simmons
I worked with Jesal on a number of occasions to help deliver the annual Graduation Ceremonies for West Herts College. As with many recurring events, we developed a great working relationship which grew each year. Working with Jesal is an absolute pleasure.
Aarif Merali
I have worked with Jesal on marketing print projects for West Herts College and have always been impressed by his knowledge of marketing in general and the further education sector in particular. He has a good grasp of his target audience, i.e. prospective students, and how to engage with them.
Shane Simmons
I worked with Jesal on a number of occasions to help deliver the annual Graduation Ceremonies for West Herts College. As with many recurring events, we developed a great working relationship which grew each year. Working with Jesal is an absolute pleasure.
Aarif Merali
I have worked with Jesal on marketing print projects for West Herts College and have always been impressed by his knowledge of marketing in general and the further education sector in particular. He has a good grasp of his target audience, i.e. prospective students, and how to engage with them.
Shane Simmons
I worked with Jesal on a number of occasions to help deliver the annual Graduation Ceremonies for West Herts College. As with many recurring events, we developed a great working relationship which grew each year. Working with Jesal is an absolute pleasure.
Aarif Merali
I have worked with Jesal on marketing print projects for West Herts College and have always been impressed by his knowledge of marketing in general and the further education sector in particular. He has a good grasp of his target audience, i.e. prospective students, and how to engage with them.
Shane Simmons
I worked with Jesal on a number of occasions to help deliver the annual Graduation Ceremonies for West Herts College. As with many recurring events, we developed a great working relationship which grew each year. Working with Jesal is an absolute pleasure.
Aarif Merali
I have worked with Jesal on marketing print projects for West Herts College and have always been impressed by his knowledge of marketing in general and the further education sector in particular. He has a good grasp of his target audience, i.e. prospective students, and how to engage with them.
Credentials
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CIM MCIM Member
CIM | The Chartered Institute of MarketingJun, 2021- Oct, 2024
Experience
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John Lyon School
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United Kingdom
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Primary and Secondary Education
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1 - 100 Employee
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Director of Marketing & Communications
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Jan 2022 - Present
- Directing and overseeing promotional and press activity across both John Lyon (senior) and Quainton Hall (prep)- Strategic marketing- Creative and engaging communications- Campaign and project management- Part of the school's Senior Leadership Team (SLT) and Operations Leadership Team (OLT)- Line management of marketing and communications team - Directing and overseeing promotional and press activity across both John Lyon (senior) and Quainton Hall (prep)- Strategic marketing- Creative and engaging communications- Campaign and project management- Part of the school's Senior Leadership Team (SLT) and Operations Leadership Team (OLT)- Line management of marketing and communications team
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Haberdashers' Boys' School
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Education Management
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1 - 100 Employee
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Marketing and Communications Manager
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Dec 2018 - Jan 2022
- Strategic marketing- Creative and engaging communications- Campaign and project management- Brand guardian- Press and media management- Lead on digital marketing, advertising (SEO, PPC) and communications- Balancing traditional methods with digital- Statistics-based and data-driven approach (Google Analytics, digital insights)- Promotion of all-round, world-class education offering- Line management of marketing team- Favourite projects: (1) rewarding bursary campaign which led to a significant increase of bursary applications. (2) our We Are Habs community campaign, which was shortlisted for marketing campaign of the year. (3) historic rebrand project with Habs Girls. (4) adapting to manage our first ever virtual open day during the 2020 pandemic. (5) visiting schools in India to discuss international marketing (6) organising weekly staff football!
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Marketing and Communications Officer
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Jun 2015 - Dec 2018
- Responsible for marketing, advertising and PR campaigns- Brand management of the School- Event management, photography and photo editing- Editor of social media channels and the website- Artwork creation using design software (Adobe Creative Cloud)- Liaised with media, design and print agenciesHighlights:- Achieved a record number of 'likes', 'shares', 'followers', 'retweets' etc across social media channels- Increased engagement on Twitter from an average of 7k impressions per month to 20k impressions (65% increase)- Increased Facebook page likes by 38% in less than three years - Boosted Habs to become the leading independent school on social media (Facebook and Twitter) in the region (London and Hertfordshire)- Launched Issuu and Vimeo accounts- Managed and directed film projects: viewership currently stands at 19.5k on Vimeo- Taken over 31.3k photos in three years (for prospectus, website and other marketing collateral)- Created an easy-to-navigate photo gallery- Built comprehensive press contacts database with both local and national media outlets through networking- Managed two separate £5k signage projects (directional and building)
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West Herts College
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United Kingdom
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Higher Education
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300 - 400 Employee
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Marketing and Communications Executive
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Jan 2013 - Jun 2015
- Led on campaigns and projects, including event management (open days, careers weeks etc)- Monitored, analysed and managed social media activity and the website- Wrote press releases and copy for advertising- Shot and edited photographs for marketing collateral- Contributed to strategic marketing plan and allocated department spend across the year
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Marketing Assistant
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Oct 2012 - Jan 2013
- Assisting colleagues on campaigns and projects to market and promote the college- Conducted a plethora of market research, as well as competitor analysis- Photography for leaflets, brochures, prospectuses and also for website and social mediaI was initially brought into the college's marketing department in a temporary capacity and was then offered a permanent position after impressing just four months in the role.
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FAME Entertainment
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Entertainment
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1 - 100 Employee
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Writer / Journalist
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Oct 2010 - Dec 2012
- Compiled articles and advertorials; covering sports, cars, food, and reviews- Worked with high-profile clients: Crown Honda, Peugeot, Cosmopolitan Magazine, Seat, Tesco, Nando's and Warner Bros.- Created an advertorial for Herts Young Homeless; promoting them whilst also creating awareness for the homeless in Hertfordshire - Compiled articles and advertorials; covering sports, cars, food, and reviews- Worked with high-profile clients: Crown Honda, Peugeot, Cosmopolitan Magazine, Seat, Tesco, Nando's and Warner Bros.- Created an advertorial for Herts Young Homeless; promoting them whilst also creating awareness for the homeless in Hertfordshire
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Dixons Retail
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United Kingdom
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1 - 100 Employee
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Senior Sales Colleague
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Oct 2009 - Dec 2012
- Part-time Senior Sales Colleague responsible for promotional activity in the imaging, audio and gaming departments- Presented with certificate for Top Retention Rate at 100% for financial year - Part-time Senior Sales Colleague responsible for promotional activity in the imaging, audio and gaming departments- Presented with certificate for Top Retention Rate at 100% for financial year
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Unity Direct Marketing
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China
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Glass, Ceramics and Concrete Manufacturing
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Marketing and Sales Executive
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Mar 2009 - Sep 2009
Unity Direct Marketing was responsible for providing Sportz Academy gym (now called Fitness4Less) with marketing solutions. - Assisted in design on promotional material and ultimately linking marketing with sales- Redesigned marketing/promotional collateral for a gym/leisure centre Unity Direct Marketing was responsible for providing Sportz Academy gym (now called Fitness4Less) with marketing solutions. - Assisted in design on promotional material and ultimately linking marketing with sales- Redesigned marketing/promotional collateral for a gym/leisure centre
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Kensington Real Estate
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United States
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Real Estate
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Marketing Assistant
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Jun 2005 - Oct 2008
- Supporting marketing activity promoting overseas property events- Worked on a campaign featuring former England and Manchester United captain Rio Ferdinand. - Supporting marketing activity promoting overseas property events- Worked on a campaign featuring former England and Manchester United captain Rio Ferdinand.
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Boots UK
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United Kingdom
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Retail
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700 & Above Employee
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Sales Assistant
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Sep 2006 - Oct 2006
Work experience Work experience
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Superdrug
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United Kingdom
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Retail
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700 & Above Employee
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Sales Assistant
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May 2005 - May 2005
Work experience Work experience
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Education
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2008 - 2012
University of Hertfordshire
Bachelor's Degree, Marketing with Advertising -
2003 - 2008
Claremont High School and Sixth Form
High School
Community
