Larry Pelzer
Director of Sales at Sightline Payments- Claim this Profile
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Bio
Jim Laronde
Larry has always demonstrated the proper balance in working with clients to achieve goals that are beneficial to all parties. He freely reaches out to subject matter experts to gain better understanding of the solutions he is offering to clients, and promotes partnership within his organization. Larry has easily earned the respect of his clients by providing sensible product solutions to their businesses. While understanding that there may be a slight reduction in up front revenue, he earns that client's loyalty in providing the right solution for them and in turn earns repeat business opportunities and partnership growth for years to come.
Rick Campbell
Larry has a great business ethic. He works hard to make sure he meets the deadlines and the goals of each project. Larry is very involved with each project and understands every detail. I look forward to working with Larry on future projects.
Jim Laronde
Larry has always demonstrated the proper balance in working with clients to achieve goals that are beneficial to all parties. He freely reaches out to subject matter experts to gain better understanding of the solutions he is offering to clients, and promotes partnership within his organization. Larry has easily earned the respect of his clients by providing sensible product solutions to their businesses. While understanding that there may be a slight reduction in up front revenue, he earns that client's loyalty in providing the right solution for them and in turn earns repeat business opportunities and partnership growth for years to come.
Rick Campbell
Larry has a great business ethic. He works hard to make sure he meets the deadlines and the goals of each project. Larry is very involved with each project and understands every detail. I look forward to working with Larry on future projects.
Jim Laronde
Larry has always demonstrated the proper balance in working with clients to achieve goals that are beneficial to all parties. He freely reaches out to subject matter experts to gain better understanding of the solutions he is offering to clients, and promotes partnership within his organization. Larry has easily earned the respect of his clients by providing sensible product solutions to their businesses. While understanding that there may be a slight reduction in up front revenue, he earns that client's loyalty in providing the right solution for them and in turn earns repeat business opportunities and partnership growth for years to come.
Rick Campbell
Larry has a great business ethic. He works hard to make sure he meets the deadlines and the goals of each project. Larry is very involved with each project and understands every detail. I look forward to working with Larry on future projects.
Jim Laronde
Larry has always demonstrated the proper balance in working with clients to achieve goals that are beneficial to all parties. He freely reaches out to subject matter experts to gain better understanding of the solutions he is offering to clients, and promotes partnership within his organization. Larry has easily earned the respect of his clients by providing sensible product solutions to their businesses. While understanding that there may be a slight reduction in up front revenue, he earns that client's loyalty in providing the right solution for them and in turn earns repeat business opportunities and partnership growth for years to come.
Rick Campbell
Larry has a great business ethic. He works hard to make sure he meets the deadlines and the goals of each project. Larry is very involved with each project and understands every detail. I look forward to working with Larry on future projects.
Experience
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Sightline Payments
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United States
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Financial Services
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1 - 100 Employee
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Director of Sales
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Nov 2021 - Present
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North American Gaming Sales Executive
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Apr 2021 - Present
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EveryMatrix
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Malta
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Software Development
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400 - 500 Employee
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Business Development Manager
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Aug 2021 - Nov 2021
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FSB Technology
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United Kingdom
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Gambling Facilities and Casinos
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100 - 200 Employee
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Vice President of Sales, North America
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Nov 2020 - Apr 2021
Lead all sales efforts for the US and Canadian markets for FSB, a Sports Betting and iGaming firm. Lead all sales efforts for the US and Canadian markets for FSB, a Sports Betting and iGaming firm.
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Playport Gaming
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United States
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Gambling Facilities and Casinos
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1 - 100 Employee
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Director Of Business Development, Casino Markets
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Mar 2019 - Nov 2020
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Scientific Games
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United States
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IT Services and IT Consulting
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700 & Above Employee
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System Sales Manager
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May 2017 - Mar 2019
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CasinoTrac
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Greater Minneapolis-St. Paul Area
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Account Executive
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Apr 2015 - May 2017
CasinoTrac™ casino management system provides a full complement of all of the modules necessary to ensure floor operations, real-time floor monitoring, daily revenue auditing, and managerial accounting and players club operations for any size casino. TableTrac™ table games management system is a patented solution that provides table games managers and gaming operators with all the modules necessary to manage and run a table games Pit – from credit fills and reporting to patron management and promotions. Today’s players are demanding more interactive, entertaining promotions. KioskTrac™ is designed to reward play and increase visitation – from “text-to-win” and campaigns to email and direct mail, KioskTrac™ provides operators with the perfect vehicle to drive revenues.
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Lake Variable Solutions
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Greater St. Louis Area
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Sales Architect, Gaming Vertical
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May 2013 - Apr 2015
Lake Direct is a full service direct marketing company offering a full range of variable data print and eMarketing services, as well as in-house mailing and promotional product fulfillment services. From the beginning in 1949 Lake Direct has expanded its product and service offerings over the years, taking pride in guaranteeing 100% accuracy, while delivering industry-leading turn-times at exceptional pricing. In addition, Lake Direct is one of the only dually certified Green Printers in the Midwest, certified by both the FSC and SFI organizations. Our production facility houses top of the line small, large and wide format offset and digital presses, UV and Aqueous coating capabilities, black and four-color digital presses, bindery and fulfillment departments. As well as a full service graphic & design team that specializes in the design of variable data communications. Lake Direct is also your premier provider of branded promotional products and customized apparel. From helping to design your yearly promotional campaign calendar to full-service fulfillment and inventory storage and management, Lake Direct can manage your complete promotional marketing needs. VIP Gifts, gift shop and retail items, name brand products… Lake Direct is also an approved Best Buy reseller.
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Wilkin Marketing
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United States
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Advertising Services
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Director of Sales & Marketing
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Aug 2012 - May 2013
Wilkin Marketing specializes in direct and database marketing products and services to many industries. Through our proprietary Webtrax software and CodeKase promotional item we provide our customers a turnkey direct marketing solution that brings patrons and customers in and enables our customers to collect valuable data on them. Products & Services -Webtrax Marketing Software -CodeKase promotion -Specialty Kiosks -Direct Mail -Creative & Advertising Services -Promotional Products
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VDP Direct
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Printing Services
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Director of Gaming Sales
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Oct 2008 - Aug 2012
Manage the sales function to the gaming industry for a family of companies: VDP Direct (Offset & Digital Print Production of Direct Mail & Direct eMarketing) LAK Advertising (Creative & Media Agency) PromoRetriever (Ad Specialties & Promotional Products). Almost 10 years working with casino marketing departments helping to improve, streamline, and reduce costs of direct/database marketing efforts. Specialties Include: Direct Marketing Database Marketings Variable Data Print Direct Mail Personalized (1-to-1) eMarketing Email Marketing SMS Marketing pURL Utilization and Promotional Products Agency Services
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Dir of Gaming Sales
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Feb 2004 - Aug 2008
Managed the sales of database/direct marketing products and services (primarily variable data print direct mail and technical consulting) for over 50 gaming properties across the United States Managed 6 sales people located in three offices; Managed 9 project managers located in two offices (Des Moines and New Orleans) Responsible for all product development and training to sales staff Responsible for setting all Sales and P&L goals for Gaming Division of TPI Responsible for all quoting of products and services Increased sales almost 300% ($5.5mm to $16.2mm) in three years as Director of Sales
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Cline Tool
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United States
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Machinery Manufacturing
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1 - 100 Employee
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General Manager/Sales Manager
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Sep 1997 - Feb 2004
Managed the day to day operations of a subsidiary of parent company (contract machine shop) Responsible for increasing sales of subsidiary 10 fold over five years ($500k to $5mm) Responsible for all producing and meeting all financial projections that were approved by the parent company's BOD Responsible for identifying new products and services to meet sales goals Managed the day to day operations of a subsidiary of parent company (contract machine shop) Responsible for increasing sales of subsidiary 10 fold over five years ($500k to $5mm) Responsible for all producing and meeting all financial projections that were approved by the parent company's BOD Responsible for identifying new products and services to meet sales goals
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Sam's Club
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United States
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Retail
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700 & Above Employee
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Advantage Coordinator
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Aug 1995 - Aug 1997
As Advantage Coordinator I was responsible for all individual member sign-ups. Held membership drives at local Wal-marts and within other qualified organizations. As Advantage Coordinator I was responsible for all individual member sign-ups. Held membership drives at local Wal-marts and within other qualified organizations.
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Education
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1993 - 1997
Iowa State University
BA, Finance -
1990 - 1993
Newton High School
General Studies
Community
