Kelly Leung
Senior Associate, Ecommerce at Reprise Digital- Claim this Profile
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English Native or bilingual proficiency
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Cantonese Limited working proficiency
Topline Score
Bio
Amy CHOI
I’ve had the pleasure of knowing Kelly since she had internship in Missha in E-commerce Team. Above all, I was impressed with Kelly’s ability to learn new tasks and juggle multiple projects. Kelly has a great work attitude and enthusiastic about the opportunity to learn new skills. She displays initiative and enthusiasm during everyday work. I really appreciate all her support for our team and enjoy working with her. Kelly would be a true asset for any positions requiring strategic marketing and creativity and comes with my heartfelt recommendation.
Anna Kim
Managing Kelly during my time at MISSHA was such a pleasure. She is an extremely fast learner and works well under pressure, excelling in meeting deadlines and presenting work in an efficient manner. I cannot recommend Kelly enough as she has been a vital member of MISSHA's marketing team despite being an intern, and know that she will continue to excel wherever she goes.
Amy CHOI
I’ve had the pleasure of knowing Kelly since she had internship in Missha in E-commerce Team. Above all, I was impressed with Kelly’s ability to learn new tasks and juggle multiple projects. Kelly has a great work attitude and enthusiastic about the opportunity to learn new skills. She displays initiative and enthusiasm during everyday work. I really appreciate all her support for our team and enjoy working with her. Kelly would be a true asset for any positions requiring strategic marketing and creativity and comes with my heartfelt recommendation.
Anna Kim
Managing Kelly during my time at MISSHA was such a pleasure. She is an extremely fast learner and works well under pressure, excelling in meeting deadlines and presenting work in an efficient manner. I cannot recommend Kelly enough as she has been a vital member of MISSHA's marketing team despite being an intern, and know that she will continue to excel wherever she goes.
Amy CHOI
I’ve had the pleasure of knowing Kelly since she had internship in Missha in E-commerce Team. Above all, I was impressed with Kelly’s ability to learn new tasks and juggle multiple projects. Kelly has a great work attitude and enthusiastic about the opportunity to learn new skills. She displays initiative and enthusiasm during everyday work. I really appreciate all her support for our team and enjoy working with her. Kelly would be a true asset for any positions requiring strategic marketing and creativity and comes with my heartfelt recommendation.
Anna Kim
Managing Kelly during my time at MISSHA was such a pleasure. She is an extremely fast learner and works well under pressure, excelling in meeting deadlines and presenting work in an efficient manner. I cannot recommend Kelly enough as she has been a vital member of MISSHA's marketing team despite being an intern, and know that she will continue to excel wherever she goes.
Amy CHOI
I’ve had the pleasure of knowing Kelly since she had internship in Missha in E-commerce Team. Above all, I was impressed with Kelly’s ability to learn new tasks and juggle multiple projects. Kelly has a great work attitude and enthusiastic about the opportunity to learn new skills. She displays initiative and enthusiasm during everyday work. I really appreciate all her support for our team and enjoy working with her. Kelly would be a true asset for any positions requiring strategic marketing and creativity and comes with my heartfelt recommendation.
Anna Kim
Managing Kelly during my time at MISSHA was such a pleasure. She is an extremely fast learner and works well under pressure, excelling in meeting deadlines and presenting work in an efficient manner. I cannot recommend Kelly enough as she has been a vital member of MISSHA's marketing team despite being an intern, and know that she will continue to excel wherever she goes.
Credentials
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Feedonomics Certification
FeedonomicsSep, 2022- Nov, 2024 -
PowerPoint: Designing Better Slides
LinkedInJul, 2022- Nov, 2024 -
The Fundamentals of Digital Marketing
Google Digital GarageMay, 2021- Nov, 2024 -
Amazon Advertising Campaign Planning Certification
AmazonSep, 2022- Nov, 2024 -
Amazon Advertising Foundations Certification
AmazonSep, 2022- Nov, 2024 -
Amazon DSP Campaigns Certification
AmazonSep, 2022- Nov, 2024 -
Amazon Retail for Advertisers Certification
AmazonSep, 2022- Nov, 2024 -
Shopping ads Certification
GoogleSep, 2022- Nov, 2024 -
Sponsored ads certification
AmazonSep, 2022- Nov, 2024 -
Google Analytics For Beginners
GoogleJul, 2020- Nov, 2024 -
Inbound Certification
HubSpot AcademySep, 2020- Nov, 2024
Experience
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Reprise Digital
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United States
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Advertising Services
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700 & Above Employee
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Senior Associate, Ecommerce
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Sep 2022 - Present
Strategy consultant for LEGO e-retail display campaigns across Amazon, Target, Walmart, and programmatic campaigns.• Evaluated LEGO media plans across Amazon, Walmart, and Target to ensure goals and priority KPIs are being tracked • Analyzed campaign performance based on KPIs and ad verification benchmarks and provide actionable insights for optimization• Facilitated communications for programmatic campaigns between the brand and agency partners from media plan proposal to launch
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Specialist, Ecommerce
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Sep 2021 - Sep 2022
Contractor at Johnson & Johnson as an Analyst, Amazon Activation, Skin Health (see below).
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Johnson & Johnson
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United States
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Hospitals and Health Care
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700 & Above Employee
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Analyst, Amazon Activation
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Sep 2021 - Sep 2022
Operated as an embedded resource on the Amazon Activation Team at Johnson & Johnson, working with the team to create and optimize Amazon search & display campaigns and grow overall e-commerce presence.• Developed data-based Amazon Ads strategies for always-on display and search campaigns, test and learns, and net new campaigns based on brand and sales goals for Johnson & Johnson portfolio brands such as Neutrogena, Clean & Clear, Listerine, etc.• Created and maintained a cross-functional yearly promotional calendar to allow coordination between national, merchandising, and advertising campaigns that spanned 16 skin health and 14 self-care brands and subbrands• Led media support of 2022 Earth Month Amazon merchandising activations that drove a 40% sales lift in top Neutrogena cleansing products on Amazon• Managed Amazon brand stores, completely revamping content and assortment on the Neutrogena storefront which resulted in an 18% total sales lift and a 98% increase in page visits within the first quarter of the page being live
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MISSHA
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United States
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Cosmetics
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1 - 100 Employee
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Ecommerce Specialist
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May 2021 - Sep 2021
Ecommerce point person for an established Korean beauty brand trying to emerge in the U.S. market. Managed D2C website and online merchandising and promotions.• Managed on-site product setup, merchandising, and troubleshooting• Formulated and executed a revamped site experience that meets customer demands by using data insights, customer engagement KPIs, and brand direction• Organized monthly promotional calendar with e-commerce and CRM team to maximize sales and order value• Facilitated relationships with external agencies to drive awareness and sales
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Ecommerce & Marketing Intern
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May 2020 - May 2021
• Executed the setup of Google Shopping Ads for over 400 products to increase site traffic and conversions • Discovered valuable insights leading to the restructuring of the website and sales to attract and retain more customers• Collaborated with the team in executing a website redesign and platform change from Magento to Shopify to create a better user experience
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Korean Beauty International
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United States
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Personal Care Product Manufacturing
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1 - 100 Employee
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PR & Marketing Intern
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May 2019 - May 2020
Drove a variety of marketing operations including social media, influencer marketing, email & text marketing, new product innovation, PR, and paid advertising as part of a small Korean beauty marketing agency that brought brands from Korea to the U.S. market. Primarily worked on the sustainable and natural K-beauty brand, E Nature.• Spearheaded collaborations with popular Youtube influencers such as James Welsh and Ivan Lam, increasing total sales by 400% and online sessions by 60% within a month• Raised site revenue attributed to email marketing from 3% to 41% in two months by utilizing audience segmentation• Facilitated social media PR activities for the Skin Pot cleansing balm and sleeping mask product launchBoosted website traffic by creating paid advertisements for Facebook and Instagram
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Stay with Stella, LLC
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United States
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Travel Arrangements
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Social Media Intern
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Jan 2019 - May 2019
Managed social media for an exciting start-up that traded cat-sitting services for lodging and homestays. I call it a cat-Airbnb!• Altered the company’s content strategy to include more videos and photos rather than articles, which generated a 140% increase in reach and a 200% increase in engagement on Facebook within the first month• Devised a cat photo contest on the company’s Facebook page that increased traffic and engagement Managed social media for an exciting start-up that traded cat-sitting services for lodging and homestays. I call it a cat-Airbnb!• Altered the company’s content strategy to include more videos and photos rather than articles, which generated a 140% increase in reach and a 200% increase in engagement on Facebook within the first month• Devised a cat photo contest on the company’s Facebook page that increased traffic and engagement
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Education
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2019 - 2021
Baruch College
Bachelor of Business Administration - BBA, Advertising and Marketing, minor in Communications -
2017 - 2019
New York University
Communication and Media Studies, GPA: 3.8/4.0 -
2013 - 2017
Bronx High School of Science
High School Diploma, GPA: 4.0/4.0
Community
