Experience

Presence Customer eXperience Management

• France
• Market Research
• 1 - 100 Employee

• International Project Manager

  • Aug 2022 - Present

  Villeneuve-d'Ascq, Hauts-de-France, France Project management for international customer experience studies (mystery shopping, audits, etc.) Project Management for Studies: - Development of questionnaires and briefings based on client needs. - Management and supervision of multi-country fieldwork with the dedicated team. - Quality control of data files. Data Analysis: - Quantitative and qualitative data processing using Excel. - Analysis of results and trends. - Formulation of… Show more Project management for international customer experience studies (mystery shopping, audits, etc.) Project Management for Studies: - Development of questionnaires and briefings based on client needs. - Management and supervision of multi-country fieldwork with the dedicated team. - Quality control of data files. Data Analysis: - Quantitative and qualitative data processing using Excel. - Analysis of results and trends. - Formulation of recommendations. Results Presentation: - Formulation of recommendations. - Compilation of summary reports. - Development and maintenance of dedicated online portals. - Presentation of results and monitoring of client actions. Show less



Chambre de Métiers et de l'Artisanat Hauts-de-France

• France
• Government Administration
• 300 - 400 Employee

• Product Manager

  • Feb 2022 - Aug 2022

  Lille, Hauts-de-France, France Marketing manager for the education sector



Fornord

• Byer

  • 2021 - 2021



Rossel Advertising

• Belgium
• Advertising Services
• 1 - 100 Employee

• Product Manager

  • Feb 2019 - Aug 2020

  Lille, Hauts-de-France, France Marketing Manager for the real estate advertising’s market Market and competitor analysis: - Benchmark: analyzing the market, positioning and opportunities - Leading qualitative and quantitative researches on customer’s experience, satisfaction and needs (advertiser) - Tracking and studying end users (reader, private individual) Product management: - Defining the product line strategy - Developing and launching new products (podcasts, magazines, web packs… Show more Marketing Manager for the real estate advertising’s market Market and competitor analysis: - Benchmark: analyzing the market, positioning and opportunities - Leading qualitative and quantitative researches on customer’s experience, satisfaction and needs (advertiser) - Tracking and studying end users (reader, private individual) Product management: - Defining the product line strategy - Developing and launching new products (podcasts, magazines, web packs ...) - Designing offers in Rossel’s many brands (20 minutes, Vozer, Wéo, La Voix du Nord, Eco121 ...) - Monitoring the business unit’s performance (turnover, sales, margins ...) - Defining sales objectives and forecasts Management and coordination: - Managing an assistant and supervising a team of sales representatives - Coordinating internal teams and external service providers and suppliers - Selecting service providers and suppliers and negotiating contracts (rates and conditions) Other missions: - Designing and implementing complex media plans (above 100K/year) - Organizing events: trade shows, advertisers' evenings, and conferences on the market’s news - Managing budgets Show less



Groupe Damartex

• France
• Retail
• 100 - 200 Employee

• Marketing Project Manager

  • 2018 - 2018

  Roubaix, Hauts-de-France, France For Mydamart.fr, online sales of customizable sweaters Marketing: - Defining the positioning, analyzing the expectations of the primary and secondary targets - Benchmark: analyzing the market and competition, highlighting the strategic advantages - Defining the product line and prices Web marketing: - Leading the tracking of the customer experience: campaign’s return rates (Youtube, Google Analytics...), bounce rates, click-through rates, best sales, completion… Show more For Mydamart.fr, online sales of customizable sweaters Marketing: - Defining the positioning, analyzing the expectations of the primary and secondary targets - Benchmark: analyzing the market and competition, highlighting the strategic advantages - Defining the product line and prices Web marketing: - Leading the tracking of the customer experience: campaign’s return rates (Youtube, Google Analytics...), bounce rates, click-through rates, best sales, completion rates... - Implementing commercial and corrective actions: emails, reminders on abandoned carts - Staying in close relationship with the web agency, testing the front and back office Other missions: Logistics: optimizing the stocks, defining the delivery methods - Negotiating with suppliers and service providers - Validating the quality and conformity tests - Internal and external communication Show less



Alice Délice

• France
• Retail
• 1 - 100 Employee

• Marketing and Communication Assistant

  • 2017 - 2017

  Avelin Marketing and communication for kitchen supply and delicatessen stores Product marketing: Following competitive intelligence and the market trends - Participating in the product lines’ definitions: major brands, proprietary brand and regional products - Staying in contact with suppliers (in French and English) - Supervising the product photographer Brand image: - Ensuring the coherence of the perceived brand's image - Creating a booklet for the store managers about… Show more Marketing and communication for kitchen supply and delicatessen stores Product marketing: Following competitive intelligence and the market trends - Participating in the product lines’ definitions: major brands, proprietary brand and regional products - Staying in contact with suppliers (in French and English) - Supervising the product photographer Brand image: - Ensuring the coherence of the perceived brand's image - Creating a booklet for the store managers about the specificities related to the brand image, legal constraints and the graphic charter - Training the store managers on these subjects - Redacting press releases - Answering partnership requests - Contacting influencers - Presenting the mid-year results of press coverage Operational marketing: - Defining the year's key themes (“Back to school”, “Homemade”, “Halloween”…) - Redacting briefs for in-store print, audio and video displays, and for packaging, POP and store windows - Organizing the opening of new stores - Creating online contests Show less



Printemps

• France
• Retail
• 700 & Above Employee

• Sales Consultant

  • 2015 - 2016

  Région de Lille, France Beauty and perfumery department Sales: - Managing the entire sales process: reception, support and advice, additional product proposals, service offers, closing the sale - Meeting monthly objectives Merchandizing: - Optimizing the sales space - Ensuring the success of commercial operations, in collaboration with the different teams and brands - Stock management: Managing and optimizing the stock supply (labeling, anti-theft, product availability, storage)



Lille Des Saveurs (student association)

• Manager of the Prospection Team

  • 2014 - 2016

  Région de Lille, France SKEMA’s culinary club Team management: - Managing daily the prospection team in order to find partners and sponsors - Participating in meetings to define the objectives and the budget - Working in contact with SKEMA’s administration for internal events - Leading different teams for the preparations Events organization: - Organizing internal and external events: administration parties, Christmas meals, night events in Lille’s Beaux Arts Museum - Event for the… Show more SKEMA’s culinary club Team management: - Managing daily the prospection team in order to find partners and sponsors - Participating in meetings to define the objectives and the budget - Working in contact with SKEMA’s administration for internal events - Leading different teams for the preparations Events organization: - Organizing internal and external events: administration parties, Christmas meals, night events in Lille’s Beaux Arts Museum - Event for the association's tenth anniversary, all profits going to Vaincre la Mucoviscidose: 500+ attendees, in the presence of Clément Marot (chef from Lille), contact with the press Show less