Alessandra Bottai
Global Senior Brand Manager - Sanpellegrino Italian Sparkling Drinks at Gruppo Sanpellegrino- Claim this Profile
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Italiano Native or bilingual proficiency
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Inglese Professional working proficiency
Topline Score
Bio
Stefania Trinchero
I had the pleasure of working with Alessandra during our experience in Hmi. We worked in the same team where she started as trainee. She is a very accurate person, detail-oriented and objective-focused. In addition she is a creative person and puts passion in everything she does. Alessandra is really a person you would like to manage or to work with.
Silvia Balasso
Thanks to my experience at Hearst Magazines Italia I had the possibility to work with Alessandra. I think she is an accurate, calm, proactive and well organized person, with strong analytical skills. She was always available to give her help and solve any issue, making her colleagues fell comfortable and confident while working with her. I think that her experiences, her marketing oriented attitude, her creativity and communicational skills make her a professional and reliable person with whom I hope to work again in the future.
Stefania Trinchero
I had the pleasure of working with Alessandra during our experience in Hmi. We worked in the same team where she started as trainee. She is a very accurate person, detail-oriented and objective-focused. In addition she is a creative person and puts passion in everything she does. Alessandra is really a person you would like to manage or to work with.
Silvia Balasso
Thanks to my experience at Hearst Magazines Italia I had the possibility to work with Alessandra. I think she is an accurate, calm, proactive and well organized person, with strong analytical skills. She was always available to give her help and solve any issue, making her colleagues fell comfortable and confident while working with her. I think that her experiences, her marketing oriented attitude, her creativity and communicational skills make her a professional and reliable person with whom I hope to work again in the future.
Stefania Trinchero
I had the pleasure of working with Alessandra during our experience in Hmi. We worked in the same team where she started as trainee. She is a very accurate person, detail-oriented and objective-focused. In addition she is a creative person and puts passion in everything she does. Alessandra is really a person you would like to manage or to work with.
Silvia Balasso
Thanks to my experience at Hearst Magazines Italia I had the possibility to work with Alessandra. I think she is an accurate, calm, proactive and well organized person, with strong analytical skills. She was always available to give her help and solve any issue, making her colleagues fell comfortable and confident while working with her. I think that her experiences, her marketing oriented attitude, her creativity and communicational skills make her a professional and reliable person with whom I hope to work again in the future.
Stefania Trinchero
I had the pleasure of working with Alessandra during our experience in Hmi. We worked in the same team where she started as trainee. She is a very accurate person, detail-oriented and objective-focused. In addition she is a creative person and puts passion in everything she does. Alessandra is really a person you would like to manage or to work with.
Silvia Balasso
Thanks to my experience at Hearst Magazines Italia I had the possibility to work with Alessandra. I think she is an accurate, calm, proactive and well organized person, with strong analytical skills. She was always available to give her help and solve any issue, making her colleagues fell comfortable and confident while working with her. I think that her experiences, her marketing oriented attitude, her creativity and communicational skills make her a professional and reliable person with whom I hope to work again in the future.
Experience
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Gruppo Sanpellegrino
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Food and Beverage Services
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100 - 200 Employee
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Global Senior Brand Manager - Sanpellegrino Italian Sparkling Drinks
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Feb 2022 - Present
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Nestlé
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Switzerland
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Food and Beverage Services
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700 & Above Employee
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Senior Brand Manager - Nescafé Dolce Gusto
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Feb 2020 - Jan 2022
Coordination of marketing & trade marketing activities with the goal of drive qualitative recruitment for Nescafé Dolce Gusto system. Directed team of 3 resources in executing the recruitment strategy: new launches; channel, category and portfolio management; digital and PR communication; international, internal and external stakeholder management.
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International Mission - R&D Accelerator Team Member
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Sep 2020 - May 2021
Marketing & Sales lead in a 9 months R&D Accelerator Program to develop and test a new product with a lean start up methodology.
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Brand Manager - Nescafé Soluble
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Apr 2017 - Feb 2020
Development of the retail strategy for Nescafé GOLD White to win in the coffee competition. Guidance of the Nescafé e-business journey. Coordination of a 1 junior resource.
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Junior Brand Manager - Buitoni
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Jul 2014 - Apr 2017
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Luxottica
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Italy
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Luxury Goods & Jewelry
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700 & Above Employee
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Assistant Brand Manager - Vogue Eyewear
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Nov 2013 - Jun 2014
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Hearst Magazines
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United States
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Media Production
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700 & Above Employee
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Marketing Analyst Assistant - Advertising Division
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Jun 2013 - Nov 2013
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Education
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2011 - 2013
Università Cattolica del Sacro Cuore
Master in Management, Management Per L'Impresa -
2013 - 2013
University of Michigan-Dearborn
Thesis Abroad Program -
2007 - 2011
Università degli Studi di Firenze / University of Florence
Bachelor in Business, Economia Aziendale -
2002 - 2007
Liceo Classico Nicolò Machiavelli
Highschool Degree, Latin, Greek, Literature, History, Philosophy.
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