Experience

Clementoni

• Italy
• Manufacturing
• 200 - 300 Employee

• Digital Marketing & E-commerce Senior Manager

  • Sep 2019 - Present

  I'm responsible for the entire digital communication strategy: every Clementoni digital activity you'll bump into, is the result of the work of my team. E-sales are crucial for us (both in terms of sales and of discoverability of our products and brands): I'm managing the company e-shop, Amazon (coordinating the client in EU5) and i'm in charge of the growth for the company e-sales. I'm responsible for the entire digital communication strategy: every Clementoni digital activity you'll bump into, is the result of the work of my team. E-sales are crucial for us (both in terms of sales and of discoverability of our products and brands): I'm managing the company e-shop, Amazon (coordinating the client in EU5) and i'm in charge of the growth for the company e-sales.



Whirlpool Corporation

• United States
• Manufacturing
• 700 & Above Employee

• Category Manager

  • Jul 2015 - Feb 2016

  - Responsible for the P&L of Wet and Dry Laundry, the most important product category for the Italian subsidiary. - Set up of the Brand Repositioning road map in order to set the medium-term strategy to reposition the 4 brands owned by the Company. - Responsible for the P&L of Wet and Dry Laundry, the most important product category for the Italian subsidiary. - Set up of the Brand Repositioning road map in order to set the medium-term strategy to reposition the 4 brands owned by the Company.



Indesit Company

• Manufacturing
• 700 & Above Employee

• Marketing Manager

  • Mar 2012 - Jun 2015

  - Managing the Hotpoint-Ariston Brand for all products (3 business, 24 different product lines), in terms of category management, budgeting & forecasting, go-to-market strategy, ATL plans.- Responsible for the launch of the new Small Domestic Appliance Business, doubling revenues year on year. Definition and implementation of the whole business and launch plan in terms of: market and competitive environment study, definition of profitability/volumes targets, product range and pricing, launch plan.- Managing a Team of 6 people, constantly interacting with Central Product Marketing, Finance, Sales Functions and media agencies. Show less

• Trage Marketing Manager West Europe Area

  • Sep 2009 - Feb 2012

  - Managing the Free Standing Business in West Europe Area for the company brand portfolio in terms of category/brand management, pricing, channel management, go to market strategy.- Coordinating the complexity of all the marketing activities of the 8 local marketing teams assuring the correct and effective deployment of the company guidelines and strategies.

• Brand Manager

  • Feb 2008 - Sep 2009

  - Definition and implementation of marketing and launch plan for the Hotpoint-Ariston brand (Free Standing Business) in the Italian market- Analysis an reporting of brand performances to top Management.- Competition and consumer trends analysis.- Management of the annual Promo and BTL marketing budget- Definition of In-store activities, consumer promotions, POS materials



Indesit Company

• Manufacturing
• 700 & Above Employee

• Marketing Specialist

  • Jan 2006 - Apr 2007

• Sales Representative

  • Sep 2003 - Dec 2005