Experience

Playmakers

• Singapore
• Advertising Services
• 1 - 100 Employee

• Co-Owner

  • Mar 2017 - Present

  Co-leading a team of rockstar-level individuals who are always looking to do things differently - in the pursuit of driving efficiency, meaningful behaviour, and social good in digital marketing practices. Co-leading a team of rockstar-level individuals who are always looking to do things differently - in the pursuit of driving efficiency, meaningful behaviour, and social good in digital marketing practices.



Westpoint Transit Pte Ltd

• Singapore
• Truck Transportation
• 1 - 100 Employee

• Director, Marketing and Business Development

  • Jun 2017 - Present

  In charge of all external communications by Westpoint group of companies (Westpoint Transit, Westpoint Coach, and Westpoint Tours). Supporting company directors in all liaison efforts with marketing efforts across all media platforms. In charge of all external communications by Westpoint group of companies (Westpoint Transit, Westpoint Coach, and Westpoint Tours). Supporting company directors in all liaison efforts with marketing efforts across all media platforms.



Park Bench Deli

• Singapore
• Food and Beverage Services
• 1 - 100 Employee

• Private Investor

  • Aug 2015 - Mar 2023



Ritual | The 30-Minute Gym

• Singapore
• Wellness and Fitness Services
• 1 - 100 Employee

• Coach (Part-time)

  • Mar 2021 - Jan 2023



DDB Group Singapore

• Advertising Services
• 1 - 100 Employee

• Account Director

  • Jun 2016 - May 2017

  Account servicing team lead responsible for overseeing all for day-to-day operations spanning key creativedeliverables for McDonald’s Singapore. Duties also include revenue management/projections (including retainernegotiations), overseeing partnership planning and proposals, as well as strategic thinking behind key campaigns.

• Associate Account Director

  • Jun 2015 - May 2016

  Deputy account servicing team lead responsible for overseeing all conceptualization and execution/submission ofcreative communication assets across all key media platforms for McDonald's Singapore. Also in charge of a team of 6account management personnel and directly responsible for day-to-day operations.- Overseeing all conceptualization, creation and execution/submission of communication assets for all marketing campaigns.- Structure planning for an account servicing team of 6 to ensure optimal work output, more evenly-distributed workload and better work-life balance for team members.- Conducting regular connect sessions with each team member to ensure individual concerns and welfare are attended to as best as possible. Show less



Leo Burnett

• United States
• Advertising Services
• 700 & Above Employee

• Senior Account Manager

  • Jul 2014 - May 2015

  Deputy lead for SK-II ASEAN account servicing team overseeing 2 account managers and 2 account executives. Directly supported the Account Director in team management duties such as:- Liaising with SK-II ASEAN brand manager in aligning on upcoming marketing campaign strategies- Conducting periodic connect sessions with direct team of account managers and account executives to assess and ensure concerns of every individual are attended to.Retained duties as lead for SK-II ASEAN for core Heritage campaign in overseeing localization of ATL and BTL creative assets across 4 ASEAN markets. Show less

• Account Manager

  • Jun 2013 - Jun 2014

  Appointed as global lead to oversee and co-ordinate the development of a global master toolkit development for the SK-II Festive campaign 2014. Specific scope of work include:- Working with strategic planners and respective marketing/brand managers on overarching communication idea, campaign flight plan, and creative asset ecosystem proposal to associate marketing director.- Oversaw the conceptualization of 2 globally-deployed digital videos for the Festive campaign in 2014.- Supervising and coordinating with 9 local account servicing leads in ensuring timely adaptation of all creative assets, as well as supervision of budget spend in each market.Direct charge for 1 account executive and was directly responsible for planning of day-to-day duties, as well as individual career progression. Show less

• Senior Account Executive

  • Oct 2012 - May 2013

  Appointed as lead for SK-II ASEAN with primary responsibility in overseeing the development of 8 master creative toolkits consisting all above-the-line (ATL) and BTL assets for deployment across all 4 ASEAN markets. Supported Account Manager for SK-II Whitespace (New Markets) in developing master toolkit for brand launch in India market. Duties include assisting the global creative director, regional strategic planner, and global business lead in analyzing market research and consumer insights to devise best-fit communication strategy for introduction to the Indian market.Sole account servicing lead in Leo Burnett’s pro bono project for the Singapore Cancer Society’s Breast Cancer Awareness campaign for 2013. Duties included overseeing the conceptualization, execution, and approval as well as submission of all print assets (magazine and newspaper), activation, and TVC advertisements. Show less

• Account Executive

  • Oct 2011 - Sep 2012

  Supported ASEAN Account Manager for prestige skincare brand SK-II in all account servicing duties and responsibilities, including:- Planning and developing of BTL portion of 8 creative campaigns across 4 ASEAN markets.- Briefing and directly overseeing execution of all print assets in Singapore (including advertorial placements, newspaper advertisements, and POS/counter material)- Overseeing entire process for all SK-II Singapore activation events from conceptualization of event details and structures, co-ordination with event and fabrication agencies, as well as regulatory authorities.- Advising and working with respective SK-II brand/marketing managers on strategic placement of assets to best achieve set objective(s) of each campaign. Examples include recommending the use of different creative executions, as well as working with appointed media agency on ideal platforms (print/counter/digital/TVC) to meet the needs of each campaign.Supported Alliance Director on inaugural alliances and partnerships-creation program for SK-II ASEAN. Successfully negotiated partnership between SK-II ASEAN and Shangri-la Hotels, Swarovski Elements, as well as Small Luxury Hotels (SLH) that led to formation of first partnership-based rewards program for SK-II in ASEAN. Show less

• Intern

  • Sep 2011 - Sep 2011