Fernanda Rodrigues

Senior Project Manager at BBDO Canada
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA

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Experience

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Senior Project Manager
      • Feb 2022 - Present

      Toronto, Ontario, Canada

    • Canada
    • Marketing Services
    • 1 - 100 Employee
    • Project Manager
      • Feb 2021 - Feb 2022

      Toronto, Ontario, Canada

    • Canada
    • Advertising Services
    • Project Manager
      • Jul 2018 - Feb 2021

      Toronto, Ontario, Canada Main Clients: Ster-ol, Renolux, Jacobs & Co, Rejuuv Medi Spa, Victory’s Kitchen • Planning, executing, measuring, reporting, and implemented ongoing optimization to digital campaigns, including SEO, SEM, paid social media and display campaigns • Managing projects with internal and external team as well as vendors • Developed Go To Market Strategies and plans for launches and ongoing projects • Client service and stakeholders coordination

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Integrated Producer/ Senior Project Manager
      • 2017 - 2017

      São Paulo e Região, Brasil Main Clients: PepsiCo, Citroën, LVMH • Management/executive production & budget negotiation (online/traditional) • Brainstormed and worked collaboratively across the creative department to generate proactive formats and ideas, deliverables, schedule, and budget • Tracked of buy briefs, PAs and CPEs

    • Account Director
      • 2016 - 2017

      São Paulo e Região, Brasil Main Clients: Iris (Kimberly Clark); Brazil Ministry of Culture; Mullen Lowe Profero (CFA), Konami and RedBull • Production/Project Manager; Oversaw projects (digital/offline) from conception to completion, working closely with directors and production staff (team of 50+) • Daily supervision and management for direct reports working on projects from multiple client-facing communication and meeting • Business development and organic growth of client relationships. Responsible for 25+… Show more Main Clients: Iris (Kimberly Clark); Brazil Ministry of Culture; Mullen Lowe Profero (CFA), Konami and RedBull • Production/Project Manager; Oversaw projects (digital/offline) from conception to completion, working closely with directors and production staff (team of 50+) • Daily supervision and management for direct reports working on projects from multiple client-facing communication and meeting • Business development and organic growth of client relationships. Responsible for 25+ accounts (briefing, supervising & follow up) Show less

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Senior Project Manager / Head Producer
      • Apr 2012 - Jul 2015

      São Paulo, Brazil Main Clients: Mastercard; Reckitt Benckiser; Bank of America; Asics; Herman Miller • Management/executive production and budget negotiation - contributed to the ideation and planning around cross-channel content experiences (broadcast - video and sound, web marketing – eCommerce, experiential, direct marketing, and digital) • Responsible for the operation and traffic (100+ collaborators). Coordination/adequacy of teams to projects: trafficking, organization and distribution of… Show more Main Clients: Mastercard; Reckitt Benckiser; Bank of America; Asics; Herman Miller • Management/executive production and budget negotiation - contributed to the ideation and planning around cross-channel content experiences (broadcast - video and sound, web marketing – eCommerce, experiential, direct marketing, and digital) • Responsible for the operation and traffic (100+ collaborators). Coordination/adequacy of teams to projects: trafficking, organization and distribution of tasks, conflicts management, control and work climate balance . Show less

    • Brazil
    • Advertising Services
    • 100 - 200 Employee
    • Digital Producer
      • 2015 - 2015

      São Paulo, Brazil Main Clients: Unilever (Fruttare and Ben & Jerry’s); BRF/Sadia • Project Management for multiple productions • Coordinating with client and managing internal team • Managed budget and all financial aspects of productions (including travel, itinerary, equipment and 3rd party resources) • Quality Control and ensuring brand guidelines were adhered to

    • Partner - Account and Project Director
      • 2008 - 2012

      São Paulo Area, Brazil • Account Director, executive producer and controller. • Main Clients: Sara Lee, Brasil Foods, Wickbold and Tetrapack.

    • Business Owner
      • 2002 - 2012

      São Paulo Area, Brazil • Managed budgeting, staffing, scripting and legal and logistical affairs for multiple productions. • Directed creative meetings to brainstorm ideas, exercise editorial responsibilities and delegate work. • Worked on art direction, casting and styling for various agencies; built and managed a team of seven people in mixed environments. • Main Clients: Abril Publisher (Elle, In Style, Men´s Health, Playboy); Agencies (Publicis, Léo Burnett, F/Nazca, Y&R, Neogama, Almap, Ogilvy… Show more • Managed budgeting, staffing, scripting and legal and logistical affairs for multiple productions. • Directed creative meetings to brainstorm ideas, exercise editorial responsibilities and delegate work. • Worked on art direction, casting and styling for various agencies; built and managed a team of seven people in mixed environments. • Main Clients: Abril Publisher (Elle, In Style, Men´s Health, Playboy); Agencies (Publicis, Léo Burnett, F/Nazca, Y&R, Neogama, Almap, Ogilvy, Talent). Show less

Education

  • Humber College
    Diploma, Advertising and Marketing Communications
    2017 - 2020
  • Universidade de São Paulo / USP
    Master of Business Administration (M.B.A.), Business Administration and Management, General
    2009 - 2011
  • Senac Brasil
    Graduate in Fashion/Styling, Fashion Marketing
    2007 - 2007
  • Universidade Anhembi Morumbi
    Graduate in Fashion Culture, Fashion
    2000 - 2002
  • FAAP - Fundação Armando Alvares Penteado
    Bachelor's degree, Comunication
    1994 - 2000
  • Cinecitta Studios/NUCT - Nuova Universitta dell Cinema e della Televizione
    Master of Arts in Film Studies, Film/Cinema/Video Studies
    1997 - 1998
  • Pueri Domus
    High School Diploma
    1982 - 1993

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