Fernanda Rodrigues
Senior Project Manager at BBDO Canada- Claim this Profile
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Bio
Experience
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BBDO Canada
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Canada
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Advertising Services
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1 - 100 Employee
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Senior Project Manager
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Feb 2022 - Present
Toronto, Ontario, Canada
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Big Red Oak Inc.
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Canada
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Marketing Services
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1 - 100 Employee
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Project Manager
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Feb 2021 - Feb 2022
Toronto, Ontario, Canada
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Propel Your Biz
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Canada
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Advertising Services
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Project Manager
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Jul 2018 - Feb 2021
Toronto, Ontario, Canada Main Clients: Ster-ol, Renolux, Jacobs & Co, Rejuuv Medi Spa, Victory’s Kitchen • Planning, executing, measuring, reporting, and implemented ongoing optimization to digital campaigns, including SEO, SEM, paid social media and display campaigns • Managing projects with internal and external team as well as vendors • Developed Go To Market Strategies and plans for launches and ongoing projects • Client service and stakeholders coordination
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Havas Creative Network
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United States
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Advertising Services
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700 & Above Employee
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Integrated Producer/ Senior Project Manager
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2017 - 2017
São Paulo e Região, Brasil Main Clients: PepsiCo, Citroën, LVMH • Management/executive production & budget negotiation (online/traditional) • Brainstormed and worked collaboratively across the creative department to generate proactive formats and ideas, deliverables, schedule, and budget • Tracked of buy briefs, PAs and CPEs
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Account Director
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2016 - 2017
São Paulo e Região, Brasil Main Clients: Iris (Kimberly Clark); Brazil Ministry of Culture; Mullen Lowe Profero (CFA), Konami and RedBull • Production/Project Manager; Oversaw projects (digital/offline) from conception to completion, working closely with directors and production staff (team of 50+) • Daily supervision and management for direct reports working on projects from multiple client-facing communication and meeting • Business development and organic growth of client relationships. Responsible for 25+… Show more Main Clients: Iris (Kimberly Clark); Brazil Ministry of Culture; Mullen Lowe Profero (CFA), Konami and RedBull • Production/Project Manager; Oversaw projects (digital/offline) from conception to completion, working closely with directors and production staff (team of 50+) • Daily supervision and management for direct reports working on projects from multiple client-facing communication and meeting • Business development and organic growth of client relationships. Responsible for 25+ accounts (briefing, supervising & follow up) Show less
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Design Bridge and Partners BR
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Brazil
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Advertising Services
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1 - 100 Employee
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Senior Project Manager / Head Producer
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Apr 2012 - Jul 2015
São Paulo, Brazil Main Clients: Mastercard; Reckitt Benckiser; Bank of America; Asics; Herman Miller • Management/executive production and budget negotiation - contributed to the ideation and planning around cross-channel content experiences (broadcast - video and sound, web marketing – eCommerce, experiential, direct marketing, and digital) • Responsible for the operation and traffic (100+ collaborators). Coordination/adequacy of teams to projects: trafficking, organization and distribution of… Show more Main Clients: Mastercard; Reckitt Benckiser; Bank of America; Asics; Herman Miller • Management/executive production and budget negotiation - contributed to the ideation and planning around cross-channel content experiences (broadcast - video and sound, web marketing – eCommerce, experiential, direct marketing, and digital) • Responsible for the operation and traffic (100+ collaborators). Coordination/adequacy of teams to projects: trafficking, organization and distribution of tasks, conflicts management, control and work climate balance . Show less
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LIVE the agency
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Brazil
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Advertising Services
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100 - 200 Employee
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Digital Producer
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2015 - 2015
São Paulo, Brazil Main Clients: Unilever (Fruttare and Ben & Jerry’s); BRF/Sadia • Project Management for multiple productions • Coordinating with client and managing internal team • Managed budget and all financial aspects of productions (including travel, itinerary, equipment and 3rd party resources) • Quality Control and ensuring brand guidelines were adhered to
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Partner - Account and Project Director
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2008 - 2012
São Paulo Area, Brazil • Account Director, executive producer and controller. • Main Clients: Sara Lee, Brasil Foods, Wickbold and Tetrapack.
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Business Owner
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2002 - 2012
São Paulo Area, Brazil • Managed budgeting, staffing, scripting and legal and logistical affairs for multiple productions. • Directed creative meetings to brainstorm ideas, exercise editorial responsibilities and delegate work. • Worked on art direction, casting and styling for various agencies; built and managed a team of seven people in mixed environments. • Main Clients: Abril Publisher (Elle, In Style, Men´s Health, Playboy); Agencies (Publicis, Léo Burnett, F/Nazca, Y&R, Neogama, Almap, Ogilvy… Show more • Managed budgeting, staffing, scripting and legal and logistical affairs for multiple productions. • Directed creative meetings to brainstorm ideas, exercise editorial responsibilities and delegate work. • Worked on art direction, casting and styling for various agencies; built and managed a team of seven people in mixed environments. • Main Clients: Abril Publisher (Elle, In Style, Men´s Health, Playboy); Agencies (Publicis, Léo Burnett, F/Nazca, Y&R, Neogama, Almap, Ogilvy, Talent). Show less
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Education
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Humber College
Diploma, Advertising and Marketing Communications -
Universidade de São Paulo / USP
Master of Business Administration (M.B.A.), Business Administration and Management, General -
Senac Brasil
Graduate in Fashion/Styling, Fashion Marketing -
Universidade Anhembi Morumbi
Graduate in Fashion Culture, Fashion -
FAAP - Fundação Armando Alvares Penteado
Bachelor's degree, Comunication -
Cinecitta Studios/NUCT - Nuova Universitta dell Cinema e della Televizione
Master of Arts in Film Studies, Film/Cinema/Video Studies -
Pueri Domus
High School Diploma