Experience

Evoke

• United States
• Advertising Services
• 400 - 500 Employee

• VP, Media

  • Sep 2020 - Present

  New York City Metropolitan Area

• Media Director

  • Apr 2018 - Sep 2020

  New York, New York



Digital Demarcation, LLC

• Advertising Services

• Owner & Co-Founder

  • Nov 2014 - Dec 2020

  Baldwin, NY http://www.digitaldemarcation.com A small digital marketing consultancy/agency that concentrates on social media, SEM, inbound and content marketing efforts (HubSpot Certified), branding and website development. Collaboration with partners in planning creative solutions, strategy and implementation of digital marketing campaigns towards both U.S.Hispanics and the total market. Execute proposals for mid to large sized companies, and other digital marketing agencies. Specializing… Show more http://www.digitaldemarcation.com A small digital marketing consultancy/agency that concentrates on social media, SEM, inbound and content marketing efforts (HubSpot Certified), branding and website development. Collaboration with partners in planning creative solutions, strategy and implementation of digital marketing campaigns towards both U.S.Hispanics and the total market. Execute proposals for mid to large sized companies, and other digital marketing agencies. Specializing in creating exciting online user experiences, Digital Demarcation helps clients grow their business by helping them capture potential customers online. We develop solutions that result in positive user experiences when customers interact with your business online. Oversee the development of website designs and architecture to ensure positive user experience on various platforms. As certified inbound marketing experts, we develop content and provide thought leadership for inbound marketing efforts designed to build trust with the target audience, advocacy of the client's brand and products or services, and more effective & cost efficient marketing. Development and management of search engine marketing efforts including SEO, SEM and PPC campaigns. Create personal connections between brands and consumers through multi-platform social media campaigns Develop cross-cultural marketing efforts targeted to US Hispanics and LATAM audiences that to deliver impactful, language appropriate, culturally relevant messages. Delivering talent in creative design, graphic art and cross-cultural integration, guided by razor sharp strategic focus. We work hard to establish and maintain top-of-mind awareness through: • Brand development • Logo and graphic design • Print collateral • Video and photo production • Copywriting • Custom email templates Show less



Henry Schein

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Integrated Marketing Communications Manager

  • Feb 2016 - Apr 2018

  Melville, NY Recruited to manage the creation and execution of Henry Schein Medical Marketing Communication projects for both digital and offline - including external & internal communications, product & services collateral materials, sales tools, promotional materials and web content. Established effective business relationships with Henry Schein team members and stakeholders to collaborate in planning and management of creative and production process. Provide organization with appropriate… Show more Recruited to manage the creation and execution of Henry Schein Medical Marketing Communication projects for both digital and offline - including external & internal communications, product & services collateral materials, sales tools, promotional materials and web content. Established effective business relationships with Henry Schein team members and stakeholders to collaborate in planning and management of creative and production process. Provide organization with appropriate marketing materials for timely delivery of communications, while ensuring brand identity and consistent brand presence. Collaborate with Market Development & Product Category Management teams to develop marketing strategies, brand positioning & messaging for Henry Schein Inc.'s Medical Division. Assist with the development of integrated marketing campaigns, including value-based & thought leadership efforts. Support product launch process & go-to-market plan development, while delivering effective content-driven communications to external and internal audiences. Collaborate with internal colleagues and third-party organizations on the formulation of brand architecture, messaging, and overall marketing strategies for the launch of Henry Schein Medpod telemedicine & remote patient monitoring platform - www.medpodinc.com. Facilitate content development; including case studies, presentations, infographics, social media, websites, e-blasts, and other media offerings, while working with internal & external content providers as needed. Manage internal & external communications, including noteworthy announcements & product/service updates in collaboration with Product Category Management, Solutions, & Corporate Communication colleagues. Evaluate channels and platforms for customer and stakeholder engagement - including advertising opportunities, trade shows, webinars, and digital communications. Own and maintain a communications project calendar and corresponding editorial calendars. Show less



Kalaborative

• Digital Strategy Director

  • Jun 2015 - May 2017

  Long Beach, NY Specialties include digital media, consumer behavior, brand awareness, and multichannel marketing campaigns. Improving marketing efforts for our customers by using advanced analytical tools, creating and maintaining marketing models, and continually optimizing and moving forward with client goal and initiatives. Consult and collaborate with other marketing professionals to plan, oversee, and develop digital marketing efforts and strategies for various client digital marketing… Show more Specialties include digital media, consumer behavior, brand awareness, and multichannel marketing campaigns. Improving marketing efforts for our customers by using advanced analytical tools, creating and maintaining marketing models, and continually optimizing and moving forward with client goal and initiatives. Consult and collaborate with other marketing professionals to plan, oversee, and develop digital marketing efforts and strategies for various client digital marketing efforts. Responsible for developing, managing and executing strategic digital marketing initiatives including marketing and sales collateral, promotional materials, and digital content pieces. Development of digital advertising campaigns designed to achieve brand awareness, increased traffic, lead generation initiatives, and e-commerce sales. In charge of search campaigns and provide guidance in optimizing SEO/SEM efforts. Manage, supervise and optimize media plans, search marketing efforts, social media initiatives, and traditional media campaigns. Utilize various social media tracking tools to oversee the impact and effectiveness of social media campaigns, as well as to help optimize and propose new strategic ideas to clients. Show less



BentoTek, Inc.

• Co-Founder

  • Apr 2014 - Mar 2015

  Merrick, NY Collaborated with company partners and outside agencies to develop, launch and build from inception. The company focused on creating lunch bags that are unlike any other in the market today. Oversaw marketing communications activities including website development and online strategy.



Nikon

• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Strategic Marketing Communications Manager - Latin America

  • Sep 2008 - Mar 2013

  - Develop, execute and measure effective and innovative brand strength marketing strategies to enhance market positioning in Latin America. - Demonstrate marketing acumen and leverage the understanding to design comprehensive marketing strategies. - Interact closely with members of Product, Marketing, Sales and Communications Mgmt., cross-functional teams and external partners to maximize impact of branding activities and product launches in Latin America. - Develop and… Show more - Develop, execute and measure effective and innovative brand strength marketing strategies to enhance market positioning in Latin America. - Demonstrate marketing acumen and leverage the understanding to design comprehensive marketing strategies. - Interact closely with members of Product, Marketing, Sales and Communications Mgmt., cross-functional teams and external partners to maximize impact of branding activities and product launches in Latin America. - Develop and maintain all sales and marketing materials (advertising, direct mail, collateral, PR, promotions, e-marketing, training/educational materials, packaging, etc.), brand identity. - Oversee the planning, development and maintenance of all web initiatives for Nikon Latin American websites. - Develop and implement PR plan to increase product placement and reviews in major publications. - Direct the planning and execution of conferences, press events, trade shows, product training, Nikon School in Latin America. Show less



Intermark Media

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Marketing & Sales

  • Jul 2005 - Jul 2008

  Provided direction and strategic vision to sales and marketing departments. Developed policy and supervised projects and procedures for sales, marketing, and affiliate management teams. Acquired, managed, and maintained strategic client relationships within various verticals. Identified and capitalized on revenue opportunities. Worked with sales and marketing to meet and exceed company goals and client objectives with an emphasis on maintaining strong profit margins. Responsible for… Show more Provided direction and strategic vision to sales and marketing departments. Developed policy and supervised projects and procedures for sales, marketing, and affiliate management teams. Acquired, managed, and maintained strategic client relationships within various verticals. Identified and capitalized on revenue opportunities. Worked with sales and marketing to meet and exceed company goals and client objectives with an emphasis on maintaining strong profit margins. Responsible for collaboration with all members of company in creative, research, strategic services and business development to anticipate company needs. Planned and executed competitive analysis and marketplace assessments. Assisted in producing and executing marketing plans and marketing activities, including press releases, case studies, website revisions, lead generation programs, trade shows and other marketing collateral and activities. Show less



Olympus Corporation of the Americas

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Marketing Communications Specialist

  • Sep 2002 - May 2005

  Provided project leadership to Internet Business Development group on web initiatives. Led in development of packaging, product literature, websites, promotional material and in-store merchandising. Improved communication of monthly updates to Sales Representatives and key retailers by instituting a mailing program, which included product introductions, promotional and advertising activity. Involved with Latin American Division on key marketing efforts due to established knowledge of culture… Show more Provided project leadership to Internet Business Development group on web initiatives. Led in development of packaging, product literature, websites, promotional material and in-store merchandising. Improved communication of monthly updates to Sales Representatives and key retailers by instituting a mailing program, which included product introductions, promotional and advertising activity. Involved with Latin American Division on key marketing efforts due to established knowledge of culture and language. Provided market intelligence and customer feedback to product managers. Implemented advertising and PR plans – including media selection, creative development and campaign timelines for all of the Americas. Helped manage regional and local advertising and PR activities. Responsible for maintaining a section of the marketing budget to maximize marketing dollars. Coordinated development of collateral materials determined by Olympus Tokyo, ad agencies, and in-house designers. Show less



Beyond Interactive

• Advertising Services
• 1 - 100 Employee

• Media Supervisor

  • Sep 2001 - Sep 2002

  Communicated with creative agencies to formulate ad unit messaging and specifications. Planned and executed interactive advertising and marketing communication strategies. Identified new technologies, web sites, and advertising opportunities. Communicated aggressively on the status of projects to Senior Management. Developed summary reports to upper management on project status. Worked with executive staff to plan and carry out advertising and marketing communications… Show more Communicated with creative agencies to formulate ad unit messaging and specifications. Planned and executed interactive advertising and marketing communication strategies. Identified new technologies, web sites, and advertising opportunities. Communicated aggressively on the status of projects to Senior Management. Developed summary reports to upper management on project status. Worked with executive staff to plan and carry out advertising and marketing communications plans. Clients: P&G, GSK Show less



Arnold Worldwide

• United States
• Advertising Services
• 200 - 300 Employee

• Media Planner/Buyer

  • Sep 1997 - Jul 2001

  Clients: GSK (Tums, Oxy, Nicorette/NicoDerm, Avandia), Pharmacia & Upjohn Inc. (Rogaine), P&G (Bounty Paper Towels, Tide, etc.)