Experience

RCG Advertising and Media

• Senior Digital Strategist

  • Jul 2020 - Present

• Digital Media Planner/Buyer

  • Apr 2018 - Present



Smith Kroeger

• Digital Specialist/Media Buyer

  • Jan 2017 - Apr 2018

  -Researched current digital media usage and trends-Planned and implemented strategic media plans across all types of digital channels-Determined key performance indicators based on client goals and industry benchmarks-Launched successful campaigns that included display, video, audio, native and social advertising with cost models reflecting client goals-Provided detailed reports and analyses to clients throughout campaigns to measure performance and adjusted strategy as… -Researched current digital media usage and trends-Planned and implemented strategic media plans across all types of digital channels-Determined key performance indicators based on client goals and industry benchmarks-Launched successful campaigns that included display, video, audio, native and social advertising with cost models reflecting client goals-Provided detailed reports and analyses to clients throughout campaigns to measure performance and adjusted strategy as needed Show more Show less



The E.W. Scripps Company

• Digital Sales Associate

  • Jun 2014 - Jan 2017

  -Scheduled and tracked digital advertising for both TV and radio station websites. This included streaming, video pre-roll and variations of display ads-Utilized digital opportunities to promote station events and promotions-Updated station websites with station promotions-Monitored social media accounts-Created digital sales packages and sponsorships for the sales staff-Assisted the sales staff with digital ideas and opportunities-Attended sales calls with account… -Scheduled and tracked digital advertising for both TV and radio station websites. This included streaming, video pre-roll and variations of display ads-Utilized digital opportunities to promote station events and promotions-Updated station websites with station promotions-Monitored social media accounts-Created digital sales packages and sponsorships for the sales staff-Assisted the sales staff with digital ideas and opportunities-Attended sales calls with account executives to offer the best digital solutions for clients-Educated and trained sales staff on current and upcoming digital media trends-Scheduled, created and sent newsletters for all stations Show more Show less



Clear Channel Media + Entertainment Omaha

• Marketing and Promotions Assistant

  • Oct 2013 - Jun 2014

  -Engineered live radio broadcasts and interacted with the public-Contacted winners and answered any questions they had-Assisted the Promotions Manager with paperwork-Maintained and drove station vehicles-Hosted and greeted listeners during station events