Experience

KardiaChain

• Information Technology & Services
• 1 - 100 Employee

• Account Manager

  • Apr 2021 - Present

  KardiaChain is The First Decentralized Interoperable and Self-Optimised Blockchain Infrastructure. We aim to push the current boundaries by solving one of the most prominent challenges facing blockchain technology — fragmentation of the blockchain ecosystems.Our goal is to create a unified platform that combines all participants' collective strengths to lay the foundation for global blockchain mass adoption. KardiaChain is The First Decentralized Interoperable and Self-Optimised Blockchain Infrastructure. We aim to push the current boundaries by solving one of the most prominent challenges facing blockchain technology — fragmentation of the blockchain ecosystems.Our goal is to create a unified platform that combines all participants' collective strengths to lay the foundation for global blockchain mass adoption.



VinID

• Vietnam
• Software Development
• 100 - 200 Employee

• Account Manager

  • Oct 2019 - Apr 2021

  - Market and product researching; analyzing and assessing the needs of partners (B2B): Vinmart, Vinhomes, Vinsmart, Vinschool, banking, FMCG brands, Insurance...- Planning to approach and introduce products Targeted Platform (CDP - CRM) to partners.- Multi-channel CRM planning to help partners effectively reach their end customers.- Planning to collect Lead Generation to Insurance partners via VinID's media channel; coordinating departments involved in projects; advising on content to optimize CPL.

• Customer Relationship Management Specialist

  • Sep 2019 - Mar 2020

  - Leader of the CRM Operation team in Retail sector on VinID App: Planning, consulting, CRM implementation for the internal and partners to acquire new customers and increase retention.- Analyzing the customer portraits based on VinID Big Data to provide specific insights for each industry of partners- Application of CRM tools: Salesforce Marketing Cloud, Insider and VinID Targeted Platform.- Optimizing customer journey on App and OneID's ecosystem through channels: App Push Notification, Email, SMS, Banner.



Four Seasons Global Joint Stock Company

• Marketing And Public Relations Specialist

  • Jun 2019 - Sep 2019

  - Media planning for Kimmay's Contemporary Fashion Show, which connects with journalists and KOLs, has resulted in a 200% increase in brand and event mentions (SMCC).- Negotiating with more than 30 journalists and 20 KOLs to cooperate in brand's campaigns: Kimmay Fashion, Moschino Vietnam, Valentino, Bon Mua Fashion.- Coordinating the technical, design, and marketing departments to prepare for the event.- Building online content plan on the Social page (Facebook, Instagram) for Kimmay Fashion



Luxstay

• Vietnam
• Internet Publishing
• 1 - 100 Employee

• Public Relations Communications Specialist

  • Sep 2018 - Jun 2019

  - Researching trends and lifestyle, building monthly plan to promote Luxstay brand awareness.Creating media content on press channels in Vietnamese and English.- Reaching out and proposing partnerships with KOLs to promote communication (up to 500% increase in social media mentions).- Cooperation with business presses (Cafebiz, Theleader ...), entertainment presses (Kenh14.vn; Zing.vn ..), which has Earned Media rate reaches ~ 40%. - Researching trends and lifestyle, building monthly plan to promote Luxstay brand awareness.Creating media content on press channels in Vietnamese and English.- Reaching out and proposing partnerships with KOLs to promote communication (up to 500% increase in social media mentions).- Cooperation with business presses (Cafebiz, Theleader ...), entertainment presses (Kenh14.vn; Zing.vn ..), which has Earned Media rate reaches ~ 40%.



Highway Menswear Fashion

• Marketing Communication

  • Jun 2018 - Oct 2018

  - Researching the men's fashion market, building Brand Identity and Brand Position.- Creating content plan on your brand's Facebook channel, producing content, and increasing customer engagement. - Researching the men's fashion market, building Brand Identity and Brand Position.- Creating content plan on your brand's Facebook channel, producing content, and increasing customer engagement.



IPCOMS Multimedia

• Vietnam
• Advertising Services
• 1 - 100 Employee

• Marketing Communications Intern

  • Jul 2017 - Oct 2017

  - Approaching and proposing partnership with brands on the Readers' Site of Hoa Hoc Tro newspaper.Planning and coordinating event organization: Dance For Idol 2015, Hai Phong Fashion and Food Fair 2015 (by Vietnam Student Newspaper), Hoa Hoc Tro Garage Sale 2014 - 2015.- Negotiating partnerships with brands in Hai Phong to participate in the Fair event in 2015, successfully cooperated with more than 20 brands.- Constructing the concept and taking photos of Fashion section in newspaper 2! Magazine.



VCCorp Corporation

• Vietnam
• Technology, Information and Internet
• 300 - 400 Employee

• Content Editor

  • Jun 2016 - May 2017

  - Editing content of more than 200 articles on: Fashion, Lifestyle, Beauty on Afamily.vn and Kenh14.vn (reaching more than 500,000 views / each article).- Attending the fashion event Vietnam International Fashion Week 2015, editing articles to synthesize the trends from and promote the fashion brands participating in the event.- Interpreting articles from international websites and editing content to analyze fashion trends and lifestyle. - Editing content of more than 200 articles on: Fashion, Lifestyle, Beauty on Afamily.vn and Kenh14.vn (reaching more than 500,000 views / each article).- Attending the fashion event Vietnam International Fashion Week 2015, editing articles to synthesize the trends from and promote the fashion brands participating in the event.- Interpreting articles from international websites and editing content to analyze fashion trends and lifestyle.



Hoa Học Trò - 2! Magazine

• Event Coordinator

  • Sep 2014 - Jun 2016

  - Negotiate, communicate the benefit of partnership (advertises, sponsorship) with Hoa Hoc Tro Magazine to partners.- Plan and organize the Dance For Idol 2015, Fashion and Food Flea Market 2015 in Hai Phong City.- Stylist for 2! Magazine - Fashion and Lifestyle articles. - Negotiate, communicate the benefit of partnership (advertises, sponsorship) with Hoa Hoc Tro Magazine to partners.- Plan and organize the Dance For Idol 2015, Fashion and Food Flea Market 2015 in Hai Phong City.- Stylist for 2! Magazine - Fashion and Lifestyle articles.