National Channel Sales Manager

• Apr 2017 - Present

- Drive digital transformation in VR Beneficios telesales channel - Use technology to improve customer experience - Find stages along customer journey that needs improvement to maximize revenue. - Drive Customer Growth - Work with the marketing department to create personalized experiences to drive engagement - Generate and achieve monthly forecasts. Manage escalation. Conduct weekly progress meetings with sales team and measures results. - Lead and develop sales team including recruiting, hiring and training new sales representatives and business partners - Support directs by participating in client and prospect meetings - Negotiate price, other concessions and terms and conditions of the sale. -Assist in the development of short, medium, and long-term plans to achieve strategic objectives Show less

Marketing Manager

• Jan 2015 - Apr 2017

Lead integrated insights and strategic planning. Bring a strong analytical foundation to uncover business opportunities. Ensure all deliverables required from the group, internally and externally, are met in an efficient and timely manner. Identify opportunities to constantly improve the quality of thinking applied to client business. Actively support new business activity. Lead integrated insights and strategic planning. Bring a strong analytical foundation to uncover business opportunities. Ensure all deliverables required from the group, internally and externally, are met in an efficient and timely manner. Identify opportunities to constantly improve the quality of thinking applied to client business. Actively support new business activity.

Consolidated Team Leader

• Aug 2012 - Sep 2013

Consolidated all marketing programs which target audience is c-level executives (CEOs, CIOs, CFOS, COOs, CHROs and others). The programs included “Industry Program” (leverage IBM Industry Solutions to different sectors, specially Banking, Telecom, Retail and Energy), “C-Suite Program” (leverage IBM strategy consultancy services) and “IT Services Programs” (leverage IBM IT Services)Lead the team to accomplish marketing goals such as generate qualified pipeline to drive sales, achieve maximum return on investment and meet marketing actions within budget and schedule. Assure cohesive message across the programs and set up quarterly marketing plans covering campaigns, proprietary events, third party events, collateral creation, and integration with advertising and PR. Show less

Marketing Manager - Energy and Utilities Brazil

• Nov 2010 - Jul 2012

Develop a deep understanding of the Energy & Utilities Sector in Brazil and define the overall strategy for the market segment including offering plans, channels/routes to market, messaging and sales/channel enablement requirements to meet the revenue and profit goals

Product & Training Manager

• Jul 2010 - Oct 2010

- Reported to the managing director; accountable for the sales team coordination and sales target - Designed and implemented a sales management system and a marketing plan Main results at CNT Treinamento: Doubled the sales revenue in 2 months. October sales revenue was 2 times bigger when compared to August and September. Increased training sales capacity by opening a new training room and recruiting more instructors. Increased sales conversion rates by implementing a targeted management system and focused on direct marketing campaigns. Show less

Training Account Manager

• Sep 2009 - Jun 2010

- Reported to the Managing DirectorMain results at SPSS Ireland: Lead Generation grew 200%. By Jun/10 the number of leads was 3times higher than it was before Jan/08. Training Sales grew 58% comparing Sep/09 - May/10 to thesame period one year before (Sep/08 -May/09)- Managed training sales cycle (territory plan, prospecting, pipeline management, and reporting)- Designed the strategy for new training courses to meet customer’s needs and reach new marketsoutside SPSS customer base Show less

Senior Marketing Leader

• Jul 2008 - Jun 2010

- Defined marketing plan using customer data, sales insight and macro economical trends- Planed and organized events, direct marketing campaigns, PR and corporate partnerships

Database Marketing Analyst

• Jan 2008 - Jun 2008

Marketing Analyst (Pleno)

• Jan 2007 - Dec 2007

- Responsible for the commercial planning of ’Digital Television’.Main Results: Developed 10 new sales channels for the new Digital Television productin 2 months. The project covered contracts negotiation, training, and system integration.- Led and coordinated projects involving diverse teams across multi departments to ensure the sales strategy was successfully executed- Managed commercial budget determining and monitoring sales channel mix to increase sales andreduce sales cost per unit- Forecasted sales achievement and implemented correction plans to ensure targets were met- Negotiated contracts with third-party companies, defining service level agreements (SLAs) keyperformance indicators (KPIs). Show less

Marketing Analyst (Junior)

• Jan 2006 - Dec 2006

Intern in Sales Department

• Nov 2004 - Dec 2005

Supported key account managers to achieve their sales targets, by being involved in market research, development of sales proposals, and presentations. Supported key account managers to achieve their sales targets, by being involved in market research, development of sales proposals, and presentations.