Experience

The Juice Learning

• United States
• E-Learning Providers
• 1 - 100 Employee

• Chief Operating Officer

  • Dec 2020 - Present

  The Juice is a plug-and-play learning tool powered by current events. It develops critical thinking, builds visual comprehension and numeric literacy, and broaden students' view of the world. Without any extra effort, teachers receive diagnostic feedback on their students, making our platform the ideal complement to any curriculum.



News and News

• Chief Marketing Officer

  • Apr 2018 - Dec 2020

  Coral Gables, Florida News and News is an independent and non-partisan news source that brings updated, impartial, and reliable information to users. Culled form 100s of sources by professional journalists, every article selected is analyzed to ensure balanced political leanings As CMO in this small start-up I am responsible for the traditional marketing functions such as user acquisition, retention, and growth. I also have assumed roles of planning, strategy, talent acquisition, and various forms of content… Show more News and News is an independent and non-partisan news source that brings updated, impartial, and reliable information to users. Culled form 100s of sources by professional journalists, every article selected is analyzed to ensure balanced political leanings As CMO in this small start-up I am responsible for the traditional marketing functions such as user acquisition, retention, and growth. I also have assumed roles of planning, strategy, talent acquisition, and various forms of content creative. Specific efforts have included: Email Marketing, subscriber management, newsletter development, content marketing, social media marketing including Facebook, Twitter, Instagram, & YouTube, video production, referral marketing, re-engagement campaigns, and ambassador programs, site design for mobile, apps, desktop, tablets, co-reg marketing, gamification, creative development, database marketing, and segmentation analysis. Show less



Austin Lawrence Group

• United States
• Advertising Services
• 1 - 100 Employee

• Chief Revenue Officer

  • Mar 2019 - Apr 2020

  Stamford, CT Austin Lawrence provides marketing, messaging and go-to-market strategy, inbound marketing and Web development, and production and media services spanning print, online and events. While ALG has worked with many types of clients, it specializes in marketing for SaaS and related technology firms. As an outsourced CRO, I was responsible for generating business from mid-level SaaS companies looking for inbound marketing, thought leadership, and/or content marketing services.



Camilyo

• Israel
• Advertising Services
• 1 - 100 Employee

• Head of US

  • Nov 2015 - May 2019

  New York & Tel Aviv, Israel Responsible for selling, managing, and growing the US customer base. Represented Camilyo at industry events, evangelized the need for SMBs to utilize an all-in-one SaaS solution, engaged analysts and journalists, and developed US marketing programs in conjunction with the Israeli-based Marketing team.



Granite Broadcasting

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Head of Digital Media

  • Nov 2009 - Feb 2016

  New York, NY Developed the digital media plan for this local/regional television broadcasting company. Upon acceptance by the board, built products required to execute that plan, trained the sales staff to sell digital to local SMBs, trained news teams to include mobile, social, and traditional digital formats in their reporting, negotiated deals with video content providers to enhance Granite’s offerings, built and marketed mobile apps and websites, deployed real-time bidding audience extension products… Show more Developed the digital media plan for this local/regional television broadcasting company. Upon acceptance by the board, built products required to execute that plan, trained the sales staff to sell digital to local SMBs, trained news teams to include mobile, social, and traditional digital formats in their reporting, negotiated deals with video content providers to enhance Granite’s offerings, built and marketed mobile apps and websites, deployed real-time bidding audience extension products, and introduced a digital services product line to appeal to the non-advertiser segments in these local markets. Increased traffic, unique visitors, and revenue by over 250%. Also managed the social media marketing of TabletTV, a unique product that enables users to watch television for free on their tablet computers. Show less



Linkstorm

• United States
• Internet Publishing
• 1 - 100 Employee

• Chief Operating Officer

  • Jul 2007 - Apr 2009

  New York, NY Initially consulted for Linkstorm’s founder in to develop a roadmap for the company’s rich media advertising product rollout. Subsequently returned to the company in 2007. Responsible for the daily operations of this advertising technology company. Linkstorm overlays cascading menus onto any creative unit thus improving ad performance by enabling marketers to better communicate with their audience. Managed the company’s migration to a new technical platform that enabled greater loads and… Show more Initially consulted for Linkstorm’s founder in to develop a roadmap for the company’s rich media advertising product rollout. Subsequently returned to the company in 2007. Responsible for the daily operations of this advertising technology company. Linkstorm overlays cascading menus onto any creative unit thus improving ad performance by enabling marketers to better communicate with their audience. Managed the company’s migration to a new technical platform that enabled greater loads and universal ad server compliance. Managed the on-boarding of new publishers and developed the certification process that recognized over 150 publishers as “Linkstorm-certified.” Show less



Davler Media

• United States
• Advertising Services
• 1 - 100 Employee

• Executive VP

  • Mar 2006 - Jul 2007

  New York, NY Responsible for all internet and new media ventures for the company's properties as well as Publisher of a chain of Parents' Newspapers across the New York region. Titles include CityGuide Magazine, Big Apple Parent, Queens Parent, Brooklyn Parent, Westchester Parent, CityGuideNY.com and NYMetroParents.com. Expanded the company’s product line to include new internet products. Marketed the sites via partnerships with 15 local parenting organizations, deals with family product vendors, cross… Show more Responsible for all internet and new media ventures for the company's properties as well as Publisher of a chain of Parents' Newspapers across the New York region. Titles include CityGuide Magazine, Big Apple Parent, Queens Parent, Brooklyn Parent, Westchester Parent, CityGuideNY.com and NYMetroParents.com. Expanded the company’s product line to include new internet products. Marketed the sites via partnerships with 15 local parenting organizations, deals with family product vendors, cross links with museums and children’s theaters, and integration with existing print magazines. Combined site traffic reached 5 million page views per month. Managed the teams ans sold internet advertising to local businesses. Show less



AmericanTowns.com

• CEO

  • 2005 - 2006

  Fairfield, CT ATN provides local community websites that enable town residents to know more about what is happening where they live and local advertisers and audience to reach prospective customers. ATN’s consumer-generated media includes news and information from local government, service organizations, sports teams, charities and businesses, and is used to communicate with residents, in-town friends, neighbors, members and customers. Helped author the strategic vision for moving the company to a national… Show more ATN provides local community websites that enable town residents to know more about what is happening where they live and local advertisers and audience to reach prospective customers. ATN’s consumer-generated media includes news and information from local government, service organizations, sports teams, charities and businesses, and is used to communicate with residents, in-town friends, neighbors, members and customers. Helped author the strategic vision for moving the company to a national footprint and led the effort to raise a $5.5 million venture capital round. Deployed a series of initiatives including: partnerships with instant message providers, external technology companies, automated web harvesting programs that significantly increased content collection efficiency and automated data integration programs that eliminated manual data re-entry. These improvements increased site page views by over 100% and monthly visits by over 60%. Show less



PowerOne Media

• Technology, Information and Internet

• CEO

  • Feb 2004 - Jul 2005

  New York, NY/Troy, NY/Ann Arbor, MI/Detroit/MI/Portsmouth, ME PowerOne Media was a leading provider of software and web hosting services to the newspaper industry. Its products enabled newspapers to establish fully functioning websites so they could compete online in the classified advertising space, the display ad business, and with local merchants. At its peak, the company managed 1,500 websites and generated $20 million in revenue. Led the company's five divisions including: the national ad sales network, Franchise Solutions, Center for… Show more PowerOne Media was a leading provider of software and web hosting services to the newspaper industry. Its products enabled newspapers to establish fully functioning websites so they could compete online in the classified advertising space, the display ad business, and with local merchants. At its peak, the company managed 1,500 websites and generated $20 million in revenue. Led the company's five divisions including: the national ad sales network, Franchise Solutions, Center for American Jobs, CareerSite, and the PowerOne affiliates who used the CMS publishing software and Classified Ad Services for Autos, Recrutmient, and General Classified. Show less



Self-employed

• Industry Consultant

  • 2001 - 2004

  Projects included: work on sales strategy, product development, market positioning, and digital integration. Notable clients included: The Conference Board, Advantex Marketing, Avenue Publications, CMP Media, MENG, Content Directions, Linkstorm, Granite Broadcasting, Looksmart, and others.



Cybuy

• Senior VP, Sales

  • 1999 - 2001

  New York, NY & London, England A Royal Bank of Scotland subsidiary, Cybuy offered unified product selection, merchant fulfillment, billing, customer acquisition, and electronic integration, enabling advertisers and web sites to sell from within any ad or contextual link. Built the US and UK sales force and marketed the transaction-enablement product to key retail segments. Brought on 35 merchant partners in the first four months. Managed the strategic planning process, which led to four new product launches in the first… Show more A Royal Bank of Scotland subsidiary, Cybuy offered unified product selection, merchant fulfillment, billing, customer acquisition, and electronic integration, enabling advertisers and web sites to sell from within any ad or contextual link. Built the US and UK sales force and marketed the transaction-enablement product to key retail segments. Brought on 35 merchant partners in the first four months. Managed the strategic planning process, which led to four new product launches in the first year. Show less



Unicast

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Senior VP, Sales

  • 1998 - 1999

  New York, NY Directed product marketing, sales strategy, operations, client relationships, and all sales force functions for this rich media company that created a digital advertising standard, later branded as the Superstitials. Built the first sales team, sold the company's first advertisers, and established distribution for the product across hundreds of Web sites.



The New York Times

• United States
• Newspaper Publishing
• 700 & Above Employee

• Ad Sales, Circulation, Strategic Planning Management

  • 1981 - 1998

  New York, NY Management roles in: -Advertising sales (Manhattan local ad sales Director, Long Island Sales Director) -Circulation operations (NY Home Delivery Manager, SW Regional Circulation Manager) -Digital Product Development (local and recruitment products) -Marketing planning (Suburban Home Delivery plan, National Home Delivery plan, Telemarketing plan, new subscription acquisition plan) -Strategic planning (Advertising capacity constraints plan, New technology section, new zoned… Show more Management roles in: -Advertising sales (Manhattan local ad sales Director, Long Island Sales Director) -Circulation operations (NY Home Delivery Manager, SW Regional Circulation Manager) -Digital Product Development (local and recruitment products) -Marketing planning (Suburban Home Delivery plan, National Home Delivery plan, Telemarketing plan, new subscription acquisition plan) -Strategic planning (Advertising capacity constraints plan, New technology section, new zoned advertising products) -Regional Newspaper Group (Santa Rosa Press Democrat) Show less