Mohamed Al Dani, MSc, TOT, PCT, CS, CMP, IRCS®
Officer, Branding and Communication, SCE at The American University in Cairo- Claim this Profile
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English Full professional proficiency
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Arabic Native or bilingual proficiency
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French Elementary proficiency
Topline Score
Bio
Shahdan Elkhatib
Mohamed is a great team player and an experienced marketer who has extraordinary interpersonal skills as well. I was directly managing Mohamed in his recent role at AUC’s SCE. He has proved to be a great team player and exceeded my expectation in performing the job duties. Mohamed has great analytical and innovative skills that adds to his experience in marketing; in addition to his ability and continuous willingness to learn and contribute to the school.
Doaa Salem Bashanfar
I have been working with Mohamed since two years. During this period, Mohamed has shown great support to the marketing efforts of the department. He is a team player and creative problem solver. He has taken initiative and proceeded with innovative ideas that drastically impacted the launch of many programs.
Shahdan Elkhatib
Mohamed is a great team player and an experienced marketer who has extraordinary interpersonal skills as well. I was directly managing Mohamed in his recent role at AUC’s SCE. He has proved to be a great team player and exceeded my expectation in performing the job duties. Mohamed has great analytical and innovative skills that adds to his experience in marketing; in addition to his ability and continuous willingness to learn and contribute to the school.
Doaa Salem Bashanfar
I have been working with Mohamed since two years. During this period, Mohamed has shown great support to the marketing efforts of the department. He is a team player and creative problem solver. He has taken initiative and proceeded with innovative ideas that drastically impacted the launch of many programs.
Shahdan Elkhatib
Mohamed is a great team player and an experienced marketer who has extraordinary interpersonal skills as well. I was directly managing Mohamed in his recent role at AUC’s SCE. He has proved to be a great team player and exceeded my expectation in performing the job duties. Mohamed has great analytical and innovative skills that adds to his experience in marketing; in addition to his ability and continuous willingness to learn and contribute to the school.
Doaa Salem Bashanfar
I have been working with Mohamed since two years. During this period, Mohamed has shown great support to the marketing efforts of the department. He is a team player and creative problem solver. He has taken initiative and proceeded with innovative ideas that drastically impacted the launch of many programs.
Shahdan Elkhatib
Mohamed is a great team player and an experienced marketer who has extraordinary interpersonal skills as well. I was directly managing Mohamed in his recent role at AUC’s SCE. He has proved to be a great team player and exceeded my expectation in performing the job duties. Mohamed has great analytical and innovative skills that adds to his experience in marketing; in addition to his ability and continuous willingness to learn and contribute to the school.
Doaa Salem Bashanfar
I have been working with Mohamed since two years. During this period, Mohamed has shown great support to the marketing efforts of the department. He is a team player and creative problem solver. He has taken initiative and proceeded with innovative ideas that drastically impacted the launch of many programs.
Credentials
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Advanced Diploma in Training of Trainers
AlisonFeb, 2023- Oct, 2024 -
Professional Certified Trainer PCT
The American University in CairoNov, 2022- Oct, 2024 -
Certified Marketing and Sales Analytics Professional
Vskills - India's Largest Certification BodyOct, 2021- Oct, 2024 -
International Pricing Strategies
Metropolitan School of Business & Management (UK)Oct, 2020- Oct, 2024 -
Fundamentals of digital marketing certification
Google Digital GarageSep, 2020- Oct, 2024 -
Training of Trainers (TOT)
Edraak إدراكSep, 2020- Oct, 2024 -
PMP® Certification Training Course
PluralsightSep, 2017- Oct, 2024 -
Diploma in Advanced Social Media Marketing
Shaw AcademyDec, 2016- Oct, 2024 -
Diploma in Digital Marketing
Shaw AcademyDec, 2016- Oct, 2024 -
Diploma in Customer Service
ALISON - Free Online LearningJan, 2015- Oct, 2024 -
Diploma in Social Media Marketing
ALISON - Free Online LearningJan, 2015- Oct, 2024 -
Effective leadership
HPNov, 2014- Oct, 2024 -
Social media marketing
HPNov, 2014- Oct, 2024 -
Strategic planning
HPNov, 2014- Oct, 2024 -
Certified Marketing professional
AmCham EgyptJan, 2011- Oct, 2024 -
YouTube Asset Monetization
GoogleSep, 2020- Oct, 2024 -
YouTube Content Ownership
GoogleSep, 2020- Oct, 2024 -
Campaign Manager Certification
GoogleOct, 2020- Oct, 2024 -
Google Analytics Individual Qualification
GoogleOct, 2020- Oct, 2024 -
Search Ads 360 Certification
GoogleOct, 2020- Oct, 2024 -
Creative Certification
GoogleSep, 2020- Oct, 2024 -
Display & Video 360 Certification
GoogleSep, 2020- Oct, 2024 -
Shopping Ads Certification
GoogleSep, 2020- Oct, 2024 -
Intel® Retail Certified Sales Professional
Intel CorporationAug, 2016- Oct, 2024 -
Intel® Retail Certified Sales Specialist
Intel CorporationAug, 2016- Oct, 2024 -
Intel® Retail Certified Sales Associate
Intel CorporationSep, 2014- Oct, 2024 -
Diploma in Business Communication Skills
Alison - Free Online Learning -
Diploma in E-Business
Alison - Free Online Learning -
Diploma in Web Business Development and Marketing
Alison - Free Online Learning -
Diploma in Web Design
Alison - Free Online Learning
Experience
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The American University in Cairo
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Egypt
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Higher Education
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700 & Above Employee
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Officer, Branding and Communication, SCE
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Sep 2021 - Present
1. Assist the assistant director in planning, developing, and implementing digital marketing strategies in Egypt and the Middle East to enhance brand awareness within the digital space. 2. Coordinate for the proper availability of the needed promotional material as per the communication calendar and SCE annual plan on a weekly basis to ensure on-track, effective implementation. 3. Propose integrated branding decisions in coordination with assistant director, SCE marketing and customer experience. 4. Coordinate content management and information sharing with respective departments and external consultants. 5. Develop, implement and manage multiple social media platforms. Create monthly editorial calendars and schedules. 6. Create, edit, proofread and publish well-structured social media content using keyword searching tools and search engine optimization guidelines to optimize content and increase digital footprint. 7. Expand outreach and create SCE brand awareness in the Middle East within the digital space through various social media networks. 8. Coordinate and assist in recruiting external consultants and service providers as designers, video editors, cameramen, professional photographers for school photo shoots and any needed events and handle their contracts and payments accordingly with the Office of Finance. 9. Assist in developing action plans to support the brand, and to create awareness and attract the sought segments, to drive website traffic and generate leads. 10. Assist the school at conferences, meetings, exhibits, and other special events to promote new and existing programs and initiatives as directed. 11. Prepare monthly statistics reports and trend analysis for various communication activities as needed in coordination with assistant director, SCE marketing and customer experience.
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Spot Air Egypt
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Egypt
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Airlines and Aviation
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1 - 100 Employee
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Marketing Supervisor
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Dec 2019 - Jun 2021
1. Managing all marketing for the company and activities within the marketing department. 2. Developing the marketing strategy for the company in line with company objectives. 3. Coordinating marketing campaigns with sales activities. 4. Overseeing the company’s marketing budget. 5. Creation and publication of all marketing material in line with marketing plans. 6. Planning and implementing promotional campaigns. 7. Manage and improve lead generation campaigns, measuring results. 8. Overall responsibility for brand management and corporate identity 9. Preparing online and print marketing campaigns. 10. Monitor and report on effectiveness of marketing communications. 11. Creating a wide range of different marketing materials. 12. Working closely with design agencies and assisting with new product launches. 13. Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. 14. Analyzing potential strategic partner relationships for company marketing.
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UP Wear LLC.
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Egypt
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Consumer Services
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Marketing Supervisor
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Jan 2018 - Jun 2019
1. Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door. 2. Deploy successful marketing campaigns and own their implementation from ideation to execution. 3. Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more. 4. Build strategic relationships and partner with key industry players, agencies and vendors. 5. Be in charge of marketing budget and allocate/invest funds wisely. 6. Measure and report performance of marketing campaigns, gain insight and assess against goals. Interviews, hires, and trains marketing staff members. 7. Establishes marketing goals based on past performance and market forecasts. 8. Oversees current offerings and comes up with initiatives for new products or services. 9. Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies. 10. Works with marketing staff to develop detailed marketing plans for all media channels and sales teams. 11. Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects. 12. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition. 13. Works within the department budget to develop cost-effective marketing plans for each product or service. 14. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives. 15. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback.
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Red Media Inc.
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Egypt
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IT Services and IT Consulting
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1 - 100 Employee
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Digital Marketing Team Leader
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Feb 2016 - Sep 2017
1.Build and execute social media strategies through competitive research, platform determination, benchmarking, and audience identification.2.Managing the social media team by monitoring the implementation of the pre-set strategies and evaluating the results on a daily basis in coordination with client goals and benchmarks.3.Supervising Social Media marketing campaigns and day-to-day activities.4.Monitor trends in Social Media tools, applications, channels, designs and strategies.5.Identify threats and opportunities in user generated content surrounding the business and Report notable threats to appropriate management.6.Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.7.Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.8.Establishes metrics oriented social media operation to measure the impact of these tools on customer engagement efforts and opportunities.9.Leveraging insights and social listening to drive all social activities, aiming always to provide meaningful content to our customers and ROI for our business.10.Acting as the main point-of-contact between clients and all internal teams, besides Handling clients’ briefs and presenting proposals.11.Ensures that all processes and procedures are completed, quality standards are met, and that projects are profitable.
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Social Media Account Manager
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Sep 2014 - Jan 2016
1.Work with clients to create a social media strategy that collaborates with marketing, PR and advertising campaigns, research top influence-rs, competitors, and trends in clients' industries.2.Create timely and engaging content optimized for platform used and intended audience.3.Monitor sites for customer service opportunities and initiate conversations on behalf of the client.4.Analyze and report social media actions on a monthly basis for successes and new opportunities.5.Create engaging and professional visuals that reflect client and their brand (Customize social media pages (ex. Facebook, Twitter, Google+, YouTube), develop supporting offline collateral, create original content, etc).6.Stay current with social media trends and tools – includes attending networking and educational events, reading blogs, articles and industry reports.
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Express HMS
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Cairo Governorate, Egypt
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Marketing Coordinator
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Apr 2011 - Aug 2014
1. Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars. 2. Tracks product line sales and costs by analyzing and entering sales, expense, and new business data. 3. Prepares marketing reports by collecting, analyzing, and summarizing sales data. 4. Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt. 5. Supports sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests. 6. Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases. 7. Monitors budgets by comparing and analyzing actual results with plans and forecasts.
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Teleperformance
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France
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Outsourcing and Offshoring Consulting
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700 & Above Employee
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Contact Center Representative/Certified Supervisor
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Apr 2013 - Jul 2014
1. Confer with customers in order to provide information about products and services, to take orders or cancel accounts, or to obtain details of complaints. 2. Resolves service problems by clarifying the customer's complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem 3. Keep records of customer interactions and transactions, recording details of inquiries, complaints, and comments, as well as actions taken. 1. Confer with customers in order to provide information about products and services, to take orders or cancel accounts, or to obtain details of complaints. 2. Resolves service problems by clarifying the customer's complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem 3. Keep records of customer interactions and transactions, recording details of inquiries, complaints, and comments, as well as actions taken.
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Future Group Translation Services
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United States
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Translation and Localization
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700 & Above Employee
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Project Coordinator
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Nov 2009 - Aug 2010
1. Plan and schedule software/multimedia/marketing/documentation localization projects; evaluate and provide quote; allocate resources; develop budget, schedule and quality parameters. 2. Manage day-to-day relationship with client on project matters; provide regular status reports and proactively offer solutions to ensure customer satisfaction. 3. Track project progress to ensure that quality, deliveries and cost stay on plan and facilitate effective communication within the project team (translators, engineers, publishers, etc.). 4. Provide support to sales management in costing and planning projects and with customer presentations.
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Amazon
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United States
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Software Development
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700 & Above Employee
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Affiliate Marketing Program Executive
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Nov 2008 - Feb 2009
1. Deliver proactive account management by providing business solutions to affiliate partners, as well as offering ideas/methods of increasing revenue through unique marketing programs. 2. Keep abreast of competition, competitive issues. 3. Execute day-to-day affiliate management including ongoing development and deployment of feature changes, landing pages, affiliate communications such as newsletters, blog posts etc. 1. Deliver proactive account management by providing business solutions to affiliate partners, as well as offering ideas/methods of increasing revenue through unique marketing programs. 2. Keep abreast of competition, competitive issues. 3. Execute day-to-day affiliate management including ongoing development and deployment of feature changes, landing pages, affiliate communications such as newsletters, blog posts etc.
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Vodafone
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United Kingdom
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Telecommunications
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700 & Above Employee
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Vodafone Summer Training, Marketing Services Department
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Jul 2008 - Sep 2008
1. Conducting qualitative or quantitative surveys, writing detailed reports and presenting results. 2. Supporting the marketing activities in Sphinx branch. 1. Conducting qualitative or quantitative surveys, writing detailed reports and presenting results. 2. Supporting the marketing activities in Sphinx branch.
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MATC
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Giza Governorate, Egypt
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Accountant
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Dec 2005 - Dec 2007
1. Prepare all financial statements' accounts. 2. Handle all accounting material and book keeping in the accounting records. 3. Prepare trial balance and financial statements. 1. Prepare all financial statements' accounts. 2. Handle all accounting material and book keeping in the accounting records. 3. Prepare trial balance and financial statements.
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Education
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2021 -
Helwan University Cairo
Doctorate in Business Administration, Marketing/Marketing Management, General -
2011 - 2018
Sadat Academy for Management Sciences
Master of Science in Business Administration, Marketing -
2005 - 2009
Cairo University
Bachelor of Business Administration (B.B.A.), Business Administration and Management, General
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