Shire Lyon
Fractional Marketing Director at Liberty Aid Academy- Claim this Profile
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English Native or bilingual proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Anna Karadzhova
Shire has brought expertise, creativity, flexibility and a great attitude to all of the projects we've worked on together. During the two years she's been with us at Hop Online so far, she's been great in all of the different roles we've asked her to fill - from Content Creator and Editor to Sales Representative. Her digital marketing knowledge is rich and this is apparent in the great content she creates and sales proposals she pitches. We often also consult with her on various projects, as she brings a valuable point of view. All in all - Shire is collaborative, reliable and often delivers beyond what you've requested; she's a pleasure to work with.
Melissa Maida
Shire is an exceptional digital marketer. Her rare mix of search marketing technical expertise and know-how combined with her ability to understand all the nuances of product marketing makes her truly unique in her field. As a former colleague, I often relied on Shire’s expertise to expand my knowledge and critical thinking in search marketing. That's one of the remarkable things about Shire--she not only demonstrates mastery in her core role, she is also very approachable and always eager to help anyone who is facing a difficult challenge. I am grateful to have had the opportunity to work with her.
Randy Kay Young
Shire was very attentive and helpful with the marketing work she provided for us at McGraw Realtors. I found her to be responsive, cooperative and eager to assist.
Anna Karadzhova
Shire has brought expertise, creativity, flexibility and a great attitude to all of the projects we've worked on together. During the two years she's been with us at Hop Online so far, she's been great in all of the different roles we've asked her to fill - from Content Creator and Editor to Sales Representative. Her digital marketing knowledge is rich and this is apparent in the great content she creates and sales proposals she pitches. We often also consult with her on various projects, as she brings a valuable point of view. All in all - Shire is collaborative, reliable and often delivers beyond what you've requested; she's a pleasure to work with.
Melissa Maida
Shire is an exceptional digital marketer. Her rare mix of search marketing technical expertise and know-how combined with her ability to understand all the nuances of product marketing makes her truly unique in her field. As a former colleague, I often relied on Shire’s expertise to expand my knowledge and critical thinking in search marketing. That's one of the remarkable things about Shire--she not only demonstrates mastery in her core role, she is also very approachable and always eager to help anyone who is facing a difficult challenge. I am grateful to have had the opportunity to work with her.
Randy Kay Young
Shire was very attentive and helpful with the marketing work she provided for us at McGraw Realtors. I found her to be responsive, cooperative and eager to assist.
Anna Karadzhova
Shire has brought expertise, creativity, flexibility and a great attitude to all of the projects we've worked on together. During the two years she's been with us at Hop Online so far, she's been great in all of the different roles we've asked her to fill - from Content Creator and Editor to Sales Representative. Her digital marketing knowledge is rich and this is apparent in the great content she creates and sales proposals she pitches. We often also consult with her on various projects, as she brings a valuable point of view. All in all - Shire is collaborative, reliable and often delivers beyond what you've requested; she's a pleasure to work with.
Melissa Maida
Shire is an exceptional digital marketer. Her rare mix of search marketing technical expertise and know-how combined with her ability to understand all the nuances of product marketing makes her truly unique in her field. As a former colleague, I often relied on Shire’s expertise to expand my knowledge and critical thinking in search marketing. That's one of the remarkable things about Shire--she not only demonstrates mastery in her core role, she is also very approachable and always eager to help anyone who is facing a difficult challenge. I am grateful to have had the opportunity to work with her.
Randy Kay Young
Shire was very attentive and helpful with the marketing work she provided for us at McGraw Realtors. I found her to be responsive, cooperative and eager to assist.
Anna Karadzhova
Shire has brought expertise, creativity, flexibility and a great attitude to all of the projects we've worked on together. During the two years she's been with us at Hop Online so far, she's been great in all of the different roles we've asked her to fill - from Content Creator and Editor to Sales Representative. Her digital marketing knowledge is rich and this is apparent in the great content she creates and sales proposals she pitches. We often also consult with her on various projects, as she brings a valuable point of view. All in all - Shire is collaborative, reliable and often delivers beyond what you've requested; she's a pleasure to work with.
Melissa Maida
Shire is an exceptional digital marketer. Her rare mix of search marketing technical expertise and know-how combined with her ability to understand all the nuances of product marketing makes her truly unique in her field. As a former colleague, I often relied on Shire’s expertise to expand my knowledge and critical thinking in search marketing. That's one of the remarkable things about Shire--she not only demonstrates mastery in her core role, she is also very approachable and always eager to help anyone who is facing a difficult challenge. I am grateful to have had the opportunity to work with her.
Randy Kay Young
Shire was very attentive and helpful with the marketing work she provided for us at McGraw Realtors. I found her to be responsive, cooperative and eager to assist.
Credentials
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Microsoft Advertising Search Certification
MicrosoftApr, 2022- Oct, 2024 -
Snapchat Ecommerce Certification
Snap Inc.Oct, 2021- Oct, 2024 -
Vetted By Maple
MaypleJun, 2021- Oct, 2024 -
Advertising and Society
Coursera Verified CertificatesDec, 2014- Oct, 2024 -
An Introduction to Marketing
Coursera Verified CertificatesDec, 2014- Oct, 2024 -
Snapchat Essentials Certification
Snap Inc.Jul, 2021- Oct, 2024 -
Google Ads Shopping Certification
Google AdsJan, 2022- Oct, 2024 -
Google Ads Search Certification
GoogleJul, 2021- Oct, 2024 -
Hubspot Content Marketing Certification
HubSpot AcademyJan, 2018- Oct, 2024 -
PPC Automation Exam
SEMrushAug, 2020- Oct, 2024 -
Google AdWords certification - display advertising
GoogleDec, 2018- Oct, 2024 -
Google Ads Fundamentals
GoogleDec, 2018- Oct, 2024 -
Google Analytics Individual Qualification
GoogleDec, 2018- Oct, 2024 -
Google AdWords certification - mobile advertising
GoogleOct, 2017- Oct, 2024 -
Google AdWords certification - video advertising
GoogleOct, 2017- Oct, 2024
Experience
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Liberty Aid Academy
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United States
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Financial Services
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1 - 100 Employee
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Fractional Marketing Director
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Jul 2021 - Present
Devise marketing strategy, and advise on content for marketing channels. Assist in expanding active social channels and paid marketing opportunities. Manage paid search and paid social campaigns. Aid in the creation of email marketing campaigns and review email marketing content. Devise marketing strategy, and advise on content for marketing channels. Assist in expanding active social channels and paid marketing opportunities. Manage paid search and paid social campaigns. Aid in the creation of email marketing campaigns and review email marketing content.
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Shire Lyon Ads
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United States
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Advertising Services
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Owner
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Jun 2017 - Present
Conduct client prospecting. Manage client relations. Advise clients on social media and digital marketing strategies. Build Facebook, Instagram, Google, and Microsoft Advertising campaigns, create ad copy, and design image and video ads. Audit Facebook Ads and Google Ads accounts. Manage and maintain Google Ads and Facebook Ads accounts using a variety of campaign types including Google Shopping and Facebook Dynamic Product Ads. Generate paid social media ads strategies. Create strategies for e-commerce businesses and lead gen businesses including beauty, SaaS, storage, and local businesses. Write copy for blog posts, landing pages, websites, and ads. Supervise 2 - 3 contractors carrying out various PPC, copy, and graphic design tasks.
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eVisionSEM International
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United States
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Advertising Services
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1 - 100 Employee
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Paid Listing (PPC) Consultant
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Jun 2019 - Present
*Optimize and maintain PPC accounts. *Create PPC strategies for accounts under management. *Audit existing accounts to find areas for improvement. *Design audit documents and presentations. *Optimize and maintain PPC accounts. *Create PPC strategies for accounts under management. *Audit existing accounts to find areas for improvement. *Design audit documents and presentations.
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Accelerated Media Group
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United States
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Advertising Services
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PPC and Paid Social Consultant
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Jun 2020 - Dec 2020
*Audit Facebook Ads and Google Ads accounts. *Manage and maintain Google Ads and Facebook Ads accounts. *Generate paid social media ads strategies> *Create strategies for e-commerce businesses. *Plan strategies to optimize and grow Google Ads accounts. *Review potential clients and develop potential strategies for growth and success. *Audit Facebook Ads and Google Ads accounts. *Manage and maintain Google Ads and Facebook Ads accounts. *Generate paid social media ads strategies> *Create strategies for e-commerce businesses. *Plan strategies to optimize and grow Google Ads accounts. *Review potential clients and develop potential strategies for growth and success.
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Team Lead and Paid Search Account Director
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Nov 2015 - Jun 2020
Evaluate, research, and execute digital strategies based on internal and external performance goals; manage PPC accounts and implementation, analyzing metrics to ensure maximum return and client satisfaction. Focused on increasing account revenue and client profits through the development of digital advertising strategies. Oversees and optimizes over $200,000 monthly budget, identifying content creation within target spending and managing investment opportunities for paid search marketing campaigns. Mature and maintain account builds, monitoring project timelines, return on investment, and campaign objectives against data, such as KPI reporting, generating and presenting performance reviews, and providing subsequent recommendations. o Manage about 24 accounts. o Brought a client from an ad spend of about $13,000 a month to about $180,000 a month in the past 3 years. o Assisted in the development and launch of our new website. o Launched the company blog.
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The Fashion Globe
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France
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Retail
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Staff Writer, La Cuisine Section.
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Apr 2014 - Feb 2019
Brainstorm story ideas. Interview content sources. Create innovative and eye-catching articles. Brainstorm story ideas. Interview content sources. Create innovative and eye-catching articles.
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National Positions
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United States
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Advertising Services
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100 - 200 Employee
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Content Writer
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Mar 2015 - Nov 2018
Generated specialized content for a variety of paid and unpaid channels, such as infographics, long-form articles, blog posts, and company websites; increased traffic through creative copywriting. Gained insights and honed skills for niche clients and their needs, including business solutions, mortgage and finance, medical, construction and remodeling, technology, and automotive. Generated specialized content for a variety of paid and unpaid channels, such as infographics, long-form articles, blog posts, and company websites; increased traffic through creative copywriting. Gained insights and honed skills for niche clients and their needs, including business solutions, mortgage and finance, medical, construction and remodeling, technology, and automotive.
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Hop Online Ltd.
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United Kingdom
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Advertising Services
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Content Writer and Editor, Project Manager and Business Development
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Dec 2014 - Nov 2018
Supervised accounts and project development, working cross-functionally to create, test, and track content. Oversaw account marketing. generating and strategizing content for AdWords, blog, and landing page development. Oversaw and edited the work of other content writers. Blog post content included surety bonds, medical education, and jewelry. Performed consultative sales and client development; fostering new client relationships and account retention through pitch presentations, project proposal development, and alignment of performance expectations with client’s key target goals. Acted as liaison between clients, agencies, and internal teams, ensuring business objectives were on schedule and within budget.
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Basement Systems, Inc.
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United States
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Construction
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1 - 100 Employee
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PPC Marketing Specialist
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Mar 2015 - Nov 2015
Advised Account Managers on vertical and geographical marketing tactics. Evaluated and redesigned landing pages/websites, leading to increased revenue and traffic; tracked and reported technical criterion, including keyword research, PPC/SEM profitability, and competitive analysis. Managed the workflow process of PPC/SEM strategies, evaluated and developed improved tracking metrics for report generation; presented campaign status data and opportunities for revenue growth. Streamlined marketing campaigns through account auditing, including keyword list updates, segmented marketing targets, interdepartmental collaboration, and effective client communication.
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Town Fair Tire
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United States
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Retail
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200 - 300 Employee
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SEM and Social Media Manager, Internet Marketing Specialist
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May 2014 - Mar 2015
Created content and managed paid search campaigns for various platforms, including AdWords, Yahoo!, Bing, and Yelp, tailoring design to optimize response and traffic. Executed account deliverables, utilizing keyword management, bidding strategies, and Google Analytics to determine and critically modify channel spend across several media, to decrease CPC rates over 5%. Implemented testing strategies, SEM trends research, and analysis of program tracking techniques in paid search campaigns to hit target CPC and click-through goals. Utilized key metrics analysis, including user experience testing, in the development and creation of online media, including website design, and social and display advertising. Investigate, evaluate and improve SEO both creatively and technically through blog reading, forum posting and employment of Webmaster Tools and Moz. Supervised the work of SEO/Content Writer. Cultivated relationships with key search engine representatives and interdepartmental leads, as well as organized and supervised internship program. o Spotlighted in the Google Partners North America Community. o Supervise an approximately $2 million Google AdWords budget. o Recommend website and marketing strategies to compliment PPC advertising. o Brought Google Search Ads from CPC of $1.08 to $0.87.
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McGraw Realtors
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United States
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Real Estate
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500 - 600 Employee
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Assistant Advanced Marketing Package Manager
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Feb 2014 - May 2014
Assistant Advanced Marketing Package Manager charged with servicing the marketing needs of approximately 400 Realtors. Design custom brochures and flyers for individual Realtor listings. Form standard marketing brochures employing a brochure automation system. Develop scodix layers for brochures. Create copy for listings in the form of captions and descriptions. Generate banners for ads, logos, and other artistic projects on an as-needed basis. Assist in the production of newspaper ads when required. Provide administrative support by maintaining records in marketing database. Train new marketing staff in the use of the marketing console. Email proofs and reminder correspondence as well as respond to all marketing inquiries and concerns via common marketing email account. Interact with outside vendor regarding brochure printing.o Produced training video with Camtasia Studio to instruct staff members on how to create traditional brochures.o Played an instrumental role in the implementation of the 2013 listing marketing plan and the 2014 redesign of the listing marketing plan.
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Marketing Support Specialist
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Dec 2012 - Feb 2014
Marketing support specialist charged with servicing the marketing needs of approximately 400 Realtors. Design custom brochures and flyers for individual Realtor listings. Form standard marketing brochures employing a brochure automation system. Develop scodix layers for brochures. Create copy for listings in the form of captions and descriptions. Generate banners for ads, logos, and other artistic projects on an as-needed basis. Assist in the production of newspaper ads when required. Provide administrative support by maintaining records in marketing database. Train new marketing staff in the use of the marketing console. Email proofs and reminder correspondence as well as respond to all marketing inquiries and concerns via common marketing email account. Interact with outside vendor regarding brochure printing.o Produced training video with Camtasia Studio to instruct staff members on how to create traditional brochures.o Played an instrumental role in the implementation of the 2013 listing marketing plan and the 2014 redesign of the listing marketing plan.
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Urban Tulsa Weekly
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Advertising Services
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1 - 100 Employee
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freelance writer
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Feb 2013 - Oct 2013
Research and write food reviews and feature articles. Research and write food reviews and feature articles.
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Hillcrest Hospital
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United States
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Medical Practices
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1 - 100 Employee
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CTA
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Sep 2011 - Dec 2012
Assisted registered nurse in the care and recovery of surgical patients. Assisted registered nurse in the care and recovery of surgical patients.
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M*Modal
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United States
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Hospitals and Health Care
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700 & Above Employee
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Tier 3 Medical Transcriptionist
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May 2011 - Oct 2012
Medical transcription and medical editor assigned to transcribe and edit acute care reports including H&P’s, Ops, and discharge summaries. Typed and proofread psychology notes, disability assessments, and social work notes. Looked up all unfamiliar medical terminology. Typed all reports with 98.9% accuracy. Medical transcription and medical editor assigned to transcribe and edit acute care reports including H&P’s, Ops, and discharge summaries. Typed and proofread psychology notes, disability assessments, and social work notes. Looked up all unfamiliar medical terminology. Typed all reports with 98.9% accuracy.
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St. John's Medical Center
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United States
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Hospitals and Health Care
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Certified Nursing Assistant
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Jan 2011 - May 2011
Nurse assistant on a general medical floor offering care under the direction of nurses. Fostered compassionate and healing environment for ill patients. *Promoted nurturing relationships with patients and patients’ families during a time of illness. Nurse assistant on a general medical floor offering care under the direction of nurses. Fostered compassionate and healing environment for ill patients. *Promoted nurturing relationships with patients and patients’ families during a time of illness.
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QMedET
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United States
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Hospitals and Health Care
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1 - 100 Employee
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medical transcriptionist
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Jun 2010 - Jan 2011
Transcribed various medical reports including endocrinology, rheumatology, orthopedics and hematology/oncology reports.
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QA supervisor
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Apr 2008 - Jun 2010
Managed a team of more than 20 transcriptionists. Coordinated transcriptionists' scheduled. Trained new hires. Organized accounts and account specifics. Performed QA or transcription reports. Maintained strict turnaround time.
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Focus Infomatics
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Hospitals and Health Care
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1 - 100 Employee
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QA
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Apr 2007 - Apr 2008
Proofread and reviewed documents transcribed by transcriptionists. Proofread and reviewed documents transcribed by transcriptionists.
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Education
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UMass Lowell
Web Design Certificate, Web Page, Digital/Multimedia and Information Resources Design -
Tulsa Technology Center
certified nursing assistant certificate, CNA -
Career Step
medical transcription certificate, medical transcription -
Southern Connecticut State University
Bachelor of Science, Communication spec video production -
Branford High
high school diploma