Livestreaming Creator (KOL) Operations

• Jul 2023 - Present

• Plan & execute TikTok Daily Livestream/Livestream showcase for creators, resulting in a total of USD 10,000++ GMV for all creators handled • Analyze creators’ data to onboard for TikTok Livestream & Short Video • Monitor on-ground execution for Tiktok Livestream Showcase for Big Creators • Co-host for Celebrity Jordi Onsu’s Livestream Showcase • Celebrities handled: Jordi Onsu, Cheryl Antoinette, Faby Marcelia etc. • Creator Manager: Manage Tiktok Creators (Micro & Macro) •… Show more • Plan & execute TikTok Daily Livestream/Livestream showcase for creators, resulting in a total of USD 10,000++ GMV for all creators handled • Analyze creators’ data to onboard for TikTok Livestream & Short Video • Monitor on-ground execution for Tiktok Livestream Showcase for Big Creators • Co-host for Celebrity Jordi Onsu’s Livestream Showcase • Celebrities handled: Jordi Onsu, Cheryl Antoinette, Faby Marcelia etc. • Creator Manager: Manage Tiktok Creators (Micro & Macro) • Analyze post-livestream data for review report • Carry out day-to-day verbal & written translation for the Livestream Team, other teams & C-levels; Mandarin-English/Mandarin-Bahasa Indonesia, vice versa Show less • Plan & execute TikTok Daily Livestream/Livestream showcase for creators, resulting in a total of USD 10,000++ GMV for all creators handled • Analyze creators’ data to onboard for TikTok Livestream & Short Video • Monitor on-ground execution for Tiktok Livestream Showcase for Big Creators • Co-host for Celebrity Jordi Onsu’s Livestream Showcase • Celebrities handled: Jordi Onsu, Cheryl Antoinette, Faby Marcelia etc. • Creator Manager: Manage Tiktok Creators (Micro & Macro) •… Show more • Plan & execute TikTok Daily Livestream/Livestream showcase for creators, resulting in a total of USD 10,000++ GMV for all creators handled • Analyze creators’ data to onboard for TikTok Livestream & Short Video • Monitor on-ground execution for Tiktok Livestream Showcase for Big Creators • Co-host for Celebrity Jordi Onsu’s Livestream Showcase • Celebrities handled: Jordi Onsu, Cheryl Antoinette, Faby Marcelia etc. • Creator Manager: Manage Tiktok Creators (Micro & Macro) • Analyze post-livestream data for review report • Carry out day-to-day verbal & written translation for the Livestream Team, other teams & C-levels; Mandarin-English/Mandarin-Bahasa Indonesia, vice versa Show less

Finance Settlement Specialist

• Aug 2022 - Jun 2023

Product Marketing

• Jan 2022 - Jul 2022

• Produce copywriting for owned media, In-App marketing channels and promotions • Planning and devising Go-To-Market strategies and promotional decks for OVO Proteksi • Ideation and execution of marketing campaigns & projects • Prepare comms calendar & marketing briefs • Responsible for OVO Prokteksi article publishing • Track and analyze channel data using Tableu • Produce copywriting for owned media, In-App marketing channels and promotions • Planning and devising Go-To-Market strategies and promotional decks for OVO Proteksi • Ideation and execution of marketing campaigns & projects • Prepare comms calendar & marketing briefs • Responsible for OVO Prokteksi article publishing • Track and analyze channel data using Tableu

CX

• Dec 2020 - Nov 2021

Marketing Intern - GrabPay

• Jul 2020 - Nov 2020

• Planned and supported Go-To-Market plans for GrabPay marketing campaigns • Conceptualized campaign ideas and planned the launch of multiple campaigns and promotions (GrabPay Price, Grabpay x Petron, GrabPay x Maybank, etc.) • Took initiative to lead on some of the assigned campaigns (mainly GrabPay Price) • Devised marketing creative briefs, promotional decks, promotional In-App features and marketing communications (In-App Inbox, Push Notification, Landing Page, Detail Page… Show more • Planned and supported Go-To-Market plans for GrabPay marketing campaigns • Conceptualized campaign ideas and planned the launch of multiple campaigns and promotions (GrabPay Price, Grabpay x Petron, GrabPay x Maybank, etc.) • Took initiative to lead on some of the assigned campaigns (mainly GrabPay Price) • Devised marketing creative briefs, promotional decks, promotional In-App features and marketing communications (In-App Inbox, Push Notification, Landing Page, Detail Page, Electronic Direct Mail/Newsletter) by closely working with the creative team • Copywriting for GrabPay Price’s & other Grab verticals’ campaigns’ Marketing Communications with the creative team • Conceptualized Point of Sales Materials (POSM) for on-ground displays for GrabPay merchants to increase GrabPay’s brand awareness as an e-Wallet • Worked closely with the internal team (mostly Marketing Operations) to whitelist, launch and execute campaigns smoothly, solve issues and marketing requests • Tracked campaign performance and data and conducted Post-Mortem to measure campaign effectiveness and solve campaign issues • Performed competitor tracking and prepared analysis for Grab businesses on a weekly basis • Assisted in ad-hoc tasks linked to other Grab verticals (e.g. Grab Express) * Read below for recommendation received from Direct Reporting Manager Show less • Planned and supported Go-To-Market plans for GrabPay marketing campaigns • Conceptualized campaign ideas and planned the launch of multiple campaigns and promotions (GrabPay Price, Grabpay x Petron, GrabPay x Maybank, etc.) • Took initiative to lead on some of the assigned campaigns (mainly GrabPay Price) • Devised marketing creative briefs, promotional decks, promotional In-App features and marketing communications (In-App Inbox, Push Notification, Landing Page, Detail Page… Show more • Planned and supported Go-To-Market plans for GrabPay marketing campaigns • Conceptualized campaign ideas and planned the launch of multiple campaigns and promotions (GrabPay Price, Grabpay x Petron, GrabPay x Maybank, etc.) • Took initiative to lead on some of the assigned campaigns (mainly GrabPay Price) • Devised marketing creative briefs, promotional decks, promotional In-App features and marketing communications (In-App Inbox, Push Notification, Landing Page, Detail Page, Electronic Direct Mail/Newsletter) by closely working with the creative team • Copywriting for GrabPay Price’s & other Grab verticals’ campaigns’ Marketing Communications with the creative team • Conceptualized Point of Sales Materials (POSM) for on-ground displays for GrabPay merchants to increase GrabPay’s brand awareness as an e-Wallet • Worked closely with the internal team (mostly Marketing Operations) to whitelist, launch and execute campaigns smoothly, solve issues and marketing requests • Tracked campaign performance and data and conducted Post-Mortem to measure campaign effectiveness and solve campaign issues • Performed competitor tracking and prepared analysis for Grab businesses on a weekly basis • Assisted in ad-hoc tasks linked to other Grab verticals (e.g. Grab Express) * Read below for recommendation received from Direct Reporting Manager Show less

Operations Intern - Special Projects

• Dec 2019 - Feb 2020

• Executed projects with other departments (Marketing, Data, Finance and Tech) • Liaised with vendors and monitor Quotes to Job Requests (Q:JR) • Identified areas and vendors with low booking and completion rates • Initiated the improvisation of the "Personal Trainer" service package by proposing and devising a collaboration plan with a local food catering service. • Conducted market research for pricing strategy • On-boarded and activated new vendors, mainly for… Show more • Executed projects with other departments (Marketing, Data, Finance and Tech) • Liaised with vendors and monitor Quotes to Job Requests (Q:JR) • Identified areas and vendors with low booking and completion rates • Initiated the improvisation of the "Personal Trainer" service package by proposing and devising a collaboration plan with a local food catering service. • Conducted market research for pricing strategy • On-boarded and activated new vendors, mainly for Air-Conditioning and House Cleaning services • Analysed job performance data with pivot tables in Excel to identify services that need improvements • In charge of maintaining smooth operations for newly launched ‘Clean & Fix’ package (partnership with Grab) • Handled and solved operational issues • Assisted in ad hoc tasks assigned by Vendor Engagement team & other departments Show less • Executed projects with other departments (Marketing, Data, Finance and Tech) • Liaised with vendors and monitor Quotes to Job Requests (Q:JR) • Identified areas and vendors with low booking and completion rates • Initiated the improvisation of the "Personal Trainer" service package by proposing and devising a collaboration plan with a local food catering service. • Conducted market research for pricing strategy • On-boarded and activated new vendors, mainly for… Show more • Executed projects with other departments (Marketing, Data, Finance and Tech) • Liaised with vendors and monitor Quotes to Job Requests (Q:JR) • Identified areas and vendors with low booking and completion rates • Initiated the improvisation of the "Personal Trainer" service package by proposing and devising a collaboration plan with a local food catering service. • Conducted market research for pricing strategy • On-boarded and activated new vendors, mainly for Air-Conditioning and House Cleaning services • Analysed job performance data with pivot tables in Excel to identify services that need improvements • In charge of maintaining smooth operations for newly launched ‘Clean & Fix’ package (partnership with Grab) • Handled and solved operational issues • Assisted in ad hoc tasks assigned by Vendor Engagement team & other departments Show less

Part Timer

• Jul 2019 - Dec 2019

Server and cashier - Served food and drinks at the counter - Operated Point-of-Sales (POS) system - Provided good service and handled customer complaints - Recorded daily sales and cash flows Peak hours and being the only person on shift had shaped multitasking skills Server and cashier - Served food and drinks at the counter - Operated Point-of-Sales (POS) system - Provided good service and handled customer complaints - Recorded daily sales and cash flows Peak hours and being the only person on shift had shaped multitasking skills

Operations Executive

• Jul 2018 - Jun 2019

- Worked in a team of 12 people and with other departments - Responsible for planning and setting up for upcoming events such as AEW Bazaar, AEW Speaker Series, MEC Connect, RUNning a Startup by iCube, Passion to Paycheck Talk, etc. - Point of Contact (POC) for AEW Speaker Series - Contacted and liaised with external parties for event collaboration - Project management and proposal reviewing - Monitored and ensured events run smoothly with contingency plans Joining the… Show more - Worked in a team of 12 people and with other departments - Responsible for planning and setting up for upcoming events such as AEW Bazaar, AEW Speaker Series, MEC Connect, RUNning a Startup by iCube, Passion to Paycheck Talk, etc. - Point of Contact (POC) for AEW Speaker Series - Contacted and liaised with external parties for event collaboration - Project management and proposal reviewing - Monitored and ensured events run smoothly with contingency plans Joining the MEC team has helped me build teamwork, leadership, problem solving skills and friendships. It was one of the most memorable and fun experience in my university life! Show less - Worked in a team of 12 people and with other departments - Responsible for planning and setting up for upcoming events such as AEW Bazaar, AEW Speaker Series, MEC Connect, RUNning a Startup by iCube, Passion to Paycheck Talk, etc. - Point of Contact (POC) for AEW Speaker Series - Contacted and liaised with external parties for event collaboration - Project management and proposal reviewing - Monitored and ensured events run smoothly with contingency plans Joining the… Show more - Worked in a team of 12 people and with other departments - Responsible for planning and setting up for upcoming events such as AEW Bazaar, AEW Speaker Series, MEC Connect, RUNning a Startup by iCube, Passion to Paycheck Talk, etc. - Point of Contact (POC) for AEW Speaker Series - Contacted and liaised with external parties for event collaboration - Project management and proposal reviewing - Monitored and ensured events run smoothly with contingency plans Joining the MEC team has helped me build teamwork, leadership, problem solving skills and friendships. It was one of the most memorable and fun experience in my university life! Show less