Experience

GetCraft - A Premium Creative Directory

• Indonesia
• Advertising Services
• 1 - 100 Employee

• Co-Founder & CEO Indonesia

  • Jul 2014 - 9 years 6 months

  Greater Jakarta Area, Indonesia We started GetCraft to help solve problems that we as marketers faced on a daily basis. We wanted to create premium content, but didn't know which journalists, videographers, photographers & designers to work with and researching simply took too much time. We wanted to do creative sponsored content and bespoke native advertising at scale, but working with more than three sponsored channels became impossible to coordinate. With GetCraft, we've built a network where companies &… Show more We started GetCraft to help solve problems that we as marketers faced on a daily basis. We wanted to create premium content, but didn't know which journalists, videographers, photographers & designers to work with and researching simply took too much time. We wanted to do creative sponsored content and bespoke native advertising at scale, but working with more than three sponsored channels became impossible to coordinate. With GetCraft, we've built a network where companies & agencies can easily connect with the best publishers, influencers & creators to produce high-quality content for their marketing needs effectively. Meaning that today, brands can tell the stories they want to tell, publishers can be profitable in digital, and skilled content creators can get fair compensation for the work they do - our ultimate goal being to help foster a thriving creative and media industry in Southeast Asia & beyond. Since starting the business three years ago, we’ve quickly grown to 150+ people in Indonesia, Singapore, Malaysia & the Philippines, have worked on over 5,000+ campaigns for 550+ brands, grown our network to 8,000+ creative talents & companies and have given approximately US$15 Million back to them! Show less



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Account Director of Social@Ogilvy

  • Aug 2012 - Jun 2014

  Jakarta, Indonesia Leading and supervising Unilever brands in Digital and Social Media Marketing and Communications. My role includes account management, digital and social strategist, and fueling brands to have a purpose and value for the consumers through social media engagement.



Putera Sampoerna Foundation

• Indonesia
• Civic and Social Organizations
• 200 - 300 Employee

• Sr. Digital Media Officer

  • Oct 2011 - Jul 2012

  Greater Jakarta Area, Indonesia Putera Sampoerna Foundation is the first social business institute which aims to create Indonesian future leaders by focusing on four pillars; education, entrepreneurship, women empowerment, and compassionate and disaster relief. My key responsibilities include: 1. Manage the Foundation’s digital assets, including websites, blogs, and social media campaign 2. Supervise the digital communication performance from each of its business units and schools 3. Through digital media… Show more Putera Sampoerna Foundation is the first social business institute which aims to create Indonesian future leaders by focusing on four pillars; education, entrepreneurship, women empowerment, and compassionate and disaster relief. My key responsibilities include: 1. Manage the Foundation’s digital assets, including websites, blogs, and social media campaign 2. Supervise the digital communication performance from each of its business units and schools 3. Through digital media marketing, strengthen the position of the foundation in social business and generate donation. 4. Build in-house digital media marketing department and capabilities Show less



McCann Digital

• Account Manager

  • Feb 2011 - Oct 2011

  Greater Jakarta Area, Indonesia McCann Digital is digital arm of McCann Worldgroup Jakarta, which provides marketing communication solution in digital platform. Launched at February 2011, as one of founding team, my responsibilities span from business development and winning new businesses, handling day-to-day account management and strategy, and leading the project management for our Clients – which includes Smartfren, Pizza Hut Delivery, Tango Waffle (digital), and Carl’s Jr. (digital).



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Account Manager

  • Aug 2010 - Feb 2011

  Greater Jakarta Area, Indonesia Account Manager for Pizza Hut Indonesia - a Casual-Dining-Restaurant business operating in more than 180 restaurant with 5 business layers (Pizza Innovation, Sensasi Delight, Santai Sore, Pasta Perfetto, Hot Rice) and 1 sub-brand; PHD as the specialist delivery arm operates in more than 22 outlets in Greater Jakarta. Responsible in executing yearly advertising campaign (Above-The-Line, Below-The-Line, and Digital) for Pizza Hut Indonesia and for the account management. • Launched 4… Show more Account Manager for Pizza Hut Indonesia - a Casual-Dining-Restaurant business operating in more than 180 restaurant with 5 business layers (Pizza Innovation, Sensasi Delight, Santai Sore, Pasta Perfetto, Hot Rice) and 1 sub-brand; PHD as the specialist delivery arm operates in more than 22 outlets in Greater Jakarta. Responsible in executing yearly advertising campaign (Above-The-Line, Below-The-Line, and Digital) for Pizza Hut Indonesia and for the account management. • Launched 4 nationwide campaigns for Pizza Innovation layers • Launched 7 nationwide campaigns for Sensasi Delight value meal layers • Launched Pasta Perfetto layer and 2 nationwide campaigns for Pasta Perfetto • Launched Hot Rice layer for Pizza Hut on 2010 • Launched 14 campaigns for PHD (Pizza Hut Delivery) • Launched the first Pizza Hut Indonesia Thematic Campaign and awarded with Yum Reel Award • Project Leader for Pizza Hut digital activity and launched Pizza Hut Indonesia website on 2009

• Account Executive

  • May 2009 - Aug 2010

  Greater Jakarta Area, Indonesia Account Executive for Pizza Hut in Indonesia - a Casual-Dining-Restaurant business operating in more than 180 restaurant with 5 business layers (Pizza Innovation, Sensasi Delight, Santai Sore, Pasta Perfetto, Hot Rice) and 1 sub-brand; PHD as the specialist delivery arm operates in more than 22 outlets in Greater Jakarta. Responsible in executing yearly advertising campaign (Above-The-Line, Below-The-Line, and Digital) for Pizza Hut Indonesia and for the account management.



AIESEC

• Canada
• Non-profit Organizations
• 700 & Above Employee

• Vice President External Relations for Indonesia

  • Jul 2007 - Jun 2008

  Greater Jakarta Area, Indonesia AIESEC is the largest student-run organization focused in providing a platform for youth leadership development and global working experience. AIESEC exists in more than 107 countries. • Raised 4 national partners (Nestle, Bina Nusantara University, Potentia HR, and Standard Chartered Bank) • Organized 60th AIESEC Anniversary event in Jakarta with Hermawan Kartajaya as the main speaker • Increased AIESEC Indonesia exchange growth by 400% compared to the previous term