Jacqueline Kaelin
Product manager OTC at Melisana Consumer Health AG- Claim this Profile
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Bio
Experience
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Melisana AG Schweiz
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Switzerland
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Product manager OTC
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Dec 2022 - Apr 2023
Zurich, Switzerland • Planning, coordinating, and executing marketing initiatives for the managed product portfolio (FEMANNOSE® and DENOSOL®) within the framework of the marketing budget and objectives. • Developing strategic and operational marketing plans and independent brand management for the brand DENOSOL®. • Aiding in the planning and timely execution of two new product launches (FEMANNOSE® ProDuo®, FEMAVIVA®) in line with the marketing strategy. • Trade Marketing: Conceptualizing and… Show more • Planning, coordinating, and executing marketing initiatives for the managed product portfolio (FEMANNOSE® and DENOSOL®) within the framework of the marketing budget and objectives. • Developing strategic and operational marketing plans and independent brand management for the brand DENOSOL®. • Aiding in the planning and timely execution of two new product launches (FEMANNOSE® ProDuo®, FEMAVIVA®) in line with the marketing strategy. • Trade Marketing: Conceptualizing and creating sales promotion materials, such as Folder, Flyers, samples, window displays, contests, and gadgets. • Ongoing monitoring of sales, volume, and profitability performance, as well as inventory levels of products and promotional items. • Training and point of contact for the five field sales representatives within the managed product portfolio. • Management of the website and social media channels, including the conceptualization and creation of social media (Instagram, Facebook, YouTube) and newsletter content. • Continuous market analysis in accordance with IMS-Pharmatrend, generating market overviews, and monitoring market share and distribution metrics.
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Junior Product Manager OTC
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Apr 2020 - Nov 2022
Zürich, Zürich, Schweiz • Mitwirkung bei der Erstellung des jährlichen Marketingplanes. • Mitwirkung bei der Definition der strategischen Markenpläne (Brand Plans). • Mitwirkung bei der jährlichen Erwartungsrechnung und Budgetierung. • Konzeption von Promotions-/Verkaufsförderungsmassnahmen. • Konzeption und Erstellen von Verkaufsförderungsmitteln (z.B. Displays, Schaufenster, Gadgets). • Erstellen von Verkaufsunterlagen und Angeboten. • Erstellen von Überweisungsaufträgen und… Show more • Mitwirkung bei der Erstellung des jährlichen Marketingplanes. • Mitwirkung bei der Definition der strategischen Markenpläne (Brand Plans). • Mitwirkung bei der jährlichen Erwartungsrechnung und Budgetierung. • Konzeption von Promotions-/Verkaufsförderungsmassnahmen. • Konzeption und Erstellen von Verkaufsförderungsmitteln (z.B. Displays, Schaufenster, Gadgets). • Erstellen von Verkaufsunterlagen und Angeboten. • Erstellen von Überweisungsaufträgen und Mailings. • Führen des Werbebudgets. • Unterstützung der Logistik und Warenbewirtschaftung bei den betreuten Produkten. • Erstellen von Schulungsunterlagen für Aussendienst und Fachpersonal. • Erstellen von Markt- und Sortimentsanalysen. • Betreuung von Websites, Social Media Tools, Postfächern. • Zusammenarbeit mit Stellen RA/Medwiss und Qualitätsmanagement. • Erstellen von Werbetexten und PR Artikeln. • Organisation und Bereitstellung von Unterlagen für Key Account und AD-Aktivitäten.
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Max Chocolatier
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Switzerland
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Luxury Goods & Jewelry
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1 - 100 Employee
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Store Manager
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May 2019 - Nov 2020
Zurich, Switzerland • Organized and conducted multilingual chocolate tastings.• Independent management of the boutique, handling all administrative aspects including day-to-day operations planning and coordination, assortment management, and ordering in production. • Responsibility for achieving sales targets. • Providing caring and creative support and guidance to national and international private and corporate clients.
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Sales Representative
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Sep 2015 - Sep 2018
Regensdorf, Zurich,Switzerland • Managed national and international Key accounts. • Independently organized and executed trade shows in Switzerland and Europe. • Captured quotes, handled mailings, created serial letters, and followed up in quotes.
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Education
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EC-Los Angeles
Sprachaufenthalt, English -
SIB Schweizerisches Institut für Betriebsökonomie
Eidg. Dipl. Marketingmanager HF, Marketing/Marketing Management, Sales, Digital Marketing -
Bénédict-School, Zurich
Swiss Hospital Secretary with Federal Certificate, Terminology, Anatomy, Pathology, Practice Management, and Medical Correspondence -
EF Education
Language stay in London, UK, Cambridge English First - B2 -
Rotpunkt Apotheke und Drogerie Hoenggermarkt
Swiss Pharmaceutical Assistance with Federal Certificate, Pharmacology, Nutrition, Human Biology, Chemistry