Experience

Nasty Gal

• United States
• Retail Apparel and Fashion
• 100 - 200 Employee

• SEO Manager

  • Nov 2018 - Present



Missguided

• United Kingdom
• Retail
• 100 - 200 Employee

• SEO Manager

  • Sep 2016 - Oct 2018

  Responsible for organic performance of Missguided UK and France• Devise and execute short and long term plans to deliver measurable growth in organic traffic and revenue for desktop, mobile and app environments• Collaborate with buying & merchandising, ecommerce and trading teams to execute strategies and deliver KPIs• Collaborate with other SEO territory managers to ensure successful execution of plans across all Missguided territories• Devise and execute a content marketing strategy to implement across UK and international sites to maximise SEO efforts• Report on key KPIs to monitor and develop successful content pieces with Google Analyticsand social monitoring tools• Work with PPC team to increase effectiveness of strategies• Ensure SEO practises are innovative and effective in their execution• Budget management and forecasting Show less

• Inbound Marketing Executive

  • Oct 2013 - Sep 2016

  •Creating and maintaining an editorial calendar and publishing content on the Missguidedblog, adhering to the strict tone of voice at all times• Producing detailed analysis of keywords and Google Trends for distribution and strategicallyplanning content calendar on monthly basis• Working with creative and marketing teams to distribute content across multiple channelsand monitoring it’s success through Google Analytics and social media tools• Highlighting and implementing SEO strategies across the UK and international websites Show less



Inside Online Marketing Limited

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Content Marketing Manager

  • Sep 2012 - Oct 2013

  • Develop and deploy campaign marketing communications including press release, blog posts, infographics, video, whitepapers, online copy.• Evaluate, plan, organise, manage, publish and contribute content across mulitiple channels ensuring a consistent message according to campaign.• Create and maintain a content calendar and posting schedule.• Oversee content contributors to set best practises.• Set and monitor benchmarks for measuring impact and effectiveness of content and social media programs.• Delivering multiple social campaigns across all social channels including Facebook, Twitter, Google+, blogger outreach• Planning, development, executing and implementing social strategies• Co-ordinating social media campaigns, ensuring alignment of overall editorial and marketing strategies• Assist with content idea generation• Working across different territories to align all social activities• Using social tools• Monitor trends in online community tools and trends• Monitor the competition and be aware of market developments• Building reporting frameworks to evaluate success across multiple social channels• Report results set against targets Show less

• Copywriter

  • Jul 2011 - Sep 2012

  • To become aware of the clients’ products and services as well as having a clear idea of the target audience and the competitors’ activities• Writing clear and persuasive copy and press releases• Updating clients’ websites with up-to-date content and blogs• Proofreading press releases and blogs• Working with high-end clients• Organising and researching projects to tight deadlines• Monitoring the effectiveness of SEO campaigns



Young Academic

• Fashion Editor

  • Sep 2010 - Sep 2013

  • Supporting editorial staff in activities leading to online article submission and print publication including acting as a personal assistant to the Editor. • Organising and researching projects to tight deadlines. • Contribute press releases to necessary contacts to raise awareness of the company and its projects. • Chasing features, finding images and organising interviews. • Liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email. • Promotional duties such as emailing/making telephone calls to national educational companies to gain recognition for the company. • Fostering community relations through events. • Extensive understanding of Word Press. • Developing and editing articles • Developing and writing original content on a variety of topics, including fashion, music and festivals. • Growing understanding of SEO and the requirements to boost web traffic based on specific strategic goals set by the company. • Keyword research My experience working in this line of work, although short, has ignited a passion for the world of the media and marketing and PR and provided me with knowledge I know is essential for succeeding in the industry. During my time at Young Academic, I have developed an extreme eye for detail and a growing understanding for web browsers, design and search engine optimisation. Show less



Highfield Community Primary School

• Teaching Assistant

  • Jan 2011 - Jul 2011

  • Helping and teaching students from age 1–11, particularly those who need extra support to complete tasks, individually and in groups. • Providing physical and emotional care for students. • Co-ordinating play for nursery school children in a range of settings as a means of communicating information. • Finding ways to stimulate student learning with a variety of different teaching methods. • Preparing the classroom for lessons and providing support to the teacher. • Maintaining a friendly and professional environment. • Attending meetings. • Carrying out routine administrative tasks. Show less



College Denis Diderot

• Teaching Assistant

  • Oct 2009 - May 2010

  • Teaching English as a foreign language. • Responsible for small groups to whole classes of children from 11-15 years of age where I would develop effective teaching methods which I would use during my classes. • Working closely with the English teachers allowed me to create a professional working relationship which would prove useful in gaining respect from both the teachers and the students at the school. • Effective use of MS Word, Office and Powerpoint allowed me to create different teaching environments for the students. • Responsible for overseeing the behaviour of the students and ensuring the correct ambiance was kept in class so to ensure my work was always professional. Show less



The Petty Pool Trust

• Teaching Assistant

  • May 2009 - Jul 2009

  • Responsible for creating new and effective ways of learning for young people with learning difficulties. • Responsible for small groups of students, providing stimulating classes which taught them important life skills. • One on one teaching with students. • Working closely with the teachers enabled me to imitate the correct behaviour and environment needed in sensitive situations. • Responsible for overlooking behaviour of the students during break and lunch times. • Necessary office administration: filing reports on each student. Show less