Uday Soni

Guest Lecturer at NATIONAL INSTITUTE OF FASHION TECHNOLOGY, MUMBAI
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Contact Information
us****@****om
(386) 825-5501
Location
Noida, Uttar Pradesh, India, IN

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Vinod Kumar Muthyala

I had the pleasure of working closely with Uday at Testbook. As a Lead graphic designer, he demonstrated exceptional creativity, producing visually stunning designs that left a lasting impact on Testbook design projects. Uday's attention to detail and ability to understand organizations' needs truly set him apart. He consistently delivered top-notch work, meeting tight deadlines without compromising on quality. One standout project was the social media campaign for Father's Day, where Uday skillfully translated the creative concept into a visually captivating design. The end result not only exceeded our expectations but also received a retweet from Shashi Tharoor (Ex MP). I highly recommend Uday Soni to anyone seeking a talented and reliable senior graphic designer. Uday is a true professional who consistently delivers exceptional work. It was a pleasure working with Uday, and I look forward to the opportunity to collaborate again in the future.

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Experience

    • India
    • Higher Education
    • 1 - 100 Employee
    • Guest Lecturer
      • Jun 2016 - Present

      Design Thinking - Coordinating with design faculties at the institute to develop and conduct engaging lectures that demonstrate problem-solving approaches. Design Jury Member - Assessment and evaluation of students’ design assignments and semester projects. Providing constructive feedback and critique in order to facilitate effective student growth. Design Thinking - Coordinating with design faculties at the institute to develop and conduct engaging lectures that demonstrate problem-solving approaches. Design Jury Member - Assessment and evaluation of students’ design assignments and semester projects. Providing constructive feedback and critique in order to facilitate effective student growth.

    • India
    • E-Learning Providers
    • 700 & Above Employee
    • Design Manager
      • May 2022 - Feb 2023

      Led and mentored a team of 10 graphic designers to create stellar visual campaigns for marquee products such as Testbook Pass, SuperCoaching & Skill Academy. Conceptualised creative strategy for 100+ goals across different categories such as Banking, SSC, Railways, GATE, Teaching and Defence. Of these, KVS and UGC NET contributed to a third of overall revenue in Jan 2023.

    • Senior Graphic Designer
      • Apr 2018 - May 2022

      Collaborated with cross-functional teams including marketing, product and content by providing insights to design and launch new intiatives such as Testbook Select and Skill Academy during the pandemic. In order to cater to over 1 crore students, the graphics team was scaled to facilitate smooth and timely execution of promotional requirements for multiple goals.

    • Graphic Designer
      • Jun 2015 - Apr 2018

      Developed brand identities for unique initiatives such as Testbook Pass and Testbook Online Center. Conceptualised multiple collaterals for “Betiyaan Banengi Memsahab” - a campaign conducted in rural Bihar to educate & empower female students to become government officers.

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Graphic Design Intern
      • May 2014 - Jul 2014

      At Creativa India, I got my first experience of working for a startup ad agency. During my time there, I designed visuals for brands across different verticals for both print and social media. Researching and conceptualizing creative visuals for brands such as Random House Publishing and Mankind Pharma was absolutely fun! At Creativa India, I got my first experience of working for a startup ad agency. During my time there, I designed visuals for brands across different verticals for both print and social media. Researching and conceptualizing creative visuals for brands such as Random House Publishing and Mankind Pharma was absolutely fun!

    • India
    • Animation and Post-production
    • 200 - 300 Employee
    • Animator
      • Sep 2011 - Jul 2013

    • Entertainment
    • 1 - 100 Employee
    • Animator
      • Aug 2010 - Aug 2011

      I got the opportunity to work with an immensely talented and dedicated team here. Worked initially as a digital background artist before making the transition to flash animation for an international animated TV series based on legendary footballer, Ronaldinho. I got the opportunity to work with an immensely talented and dedicated team here. Worked initially as a digital background artist before making the transition to flash animation for an international animated TV series based on legendary footballer, Ronaldinho.

    • Freelance Designer
      • Oct 2008 - Jul 2010

      I was involved in several projects involving character designs and animation in 2D software. I also worked on 3d modelling projects for architectural clients. I was involved in several projects involving character designs and animation in 2D software. I also worked on 3d modelling projects for architectural clients.

    • India
    • Higher Education
    • 1 - 100 Employee
    • Animator
      • May 2008 - Sep 2008

      Created e-learning content for school students looking to hone their skills in various subjects such as English and Maths. I was involved with designing characters and 2D animations for a simplified and fun learning experience. Created e-learning content for school students looking to hone their skills in various subjects such as English and Maths. I was involved with designing characters and 2D animations for a simplified and fun learning experience.

    • India
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Design Intern
      • May 2007 - Jul 2007

Education

  • NATIONAL INSTITUTE OF FASHION TECHNOLOGY, MUMBAI
    Master's degree, Design Research
    2013 - 2015
  • Birla Institute of Technology, Mesra
    Bachelor's degree, Animation, Interactive Technology, Video Graphics and Special Effects
    2005 - 2008
  • Navy Children School
    1993 - 2005

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