Lead UX designer

• Mar 2019 - Present

https://www.undone.com/en/ • Rebuild the whole e-commerce from 0 to 1 • Provide art direction for whole brand and synchronize the brand image in different channel • Interview consumers and experts to determine what our target market desires from an emerging brand. • Optimize design after analysis the live result and conduct AB testing in every fix. https://www.undone.com/en/ • Rebuild the whole e-commerce from 0 to 1 • Provide art direction for whole brand and synchronize the brand image in different channel • Interview consumers and experts to determine what our target market desires from an emerging brand. • Optimize design after analysis the live result and conduct AB testing in every fix.

User Experience Arch Specialist

• 2018 - Dec 2018

• Overcame Agile related challenges to construct a shared vision for Financial Industry Client. Created alignment amongst team to execute vision. Led redesign efforts to refocus product before launch. • Conducted Qualitative Research. From targeting audience to generate hypotheses to test. • Performed sketching and created Personas, User flows, Scenarios, Wireframes and Prototype. • Overcame Agile related challenges to construct a shared vision for Financial Industry Client. Created alignment amongst team to execute vision. Led redesign efforts to refocus product before launch. • Conducted Qualitative Research. From targeting audience to generate hypotheses to test. • Performed sketching and created Personas, User flows, Scenarios, Wireframes and Prototype.

UX Strategist

• Jan 2018 - Sep 2018

https://minusplus.hk Used both quantitative and qualitative data to define business problems, through stakeholder talks and data analysis in the company’s conversion funnels. Designed and validated workflows and interfaces through iterations. Collaborated with multiple business units to drive alignments. • Constructed new the E-commerce website & Content Management System with Online Booking System for spa stores and Warehouse Management System for the depot. • Increased over 200% of transactions value, 28% items add to cart, 18% average order value after revamped the E-commerce Design. • Saved over 30% time of warehouse daily process. • Saved over 20% time of spa store operation. Eg: Create booking, edit booking, add treatment value. • Managed a team of 3 designers. Conducted from ideation workshop, Affinity mapping, business modeling to prototypes, Usability testing, visual design to implementation. Show less

Senior Designer

• Apr 2017 - Dec 2017

High-performing consultant serving 100+ clients including financial institutions, media, telecommunications, supply chain management and hong kong government. • Implement UX framework into the company. From business requirements, define use cases, user flow diagram & information architecture, analyze competitors, UX/UI trends, wireframes&sketches, visual Language and mockup. • Client list: Eslite Bookshop - App Hong Kong housing authority - App Cafe de coral - Membership App J select - App Times outlet (China shopping mall) - App Exmoo news (Macau) - App Show less

Multimedia Designer

• Feb 2016 - May 2017

Provided integrated digital marketing solutions to engine business growth through creative and strategic branding. Create forging brand identities via multi-touch points. • Delivered from art direction, creative, visual design, videography, motion graphic. • Cool water campaign 2018 The MARKies AWARDS - Best idea https://www.behance.net/gallery/51693563/cool-water_campaign Provided integrated digital marketing solutions to engine business growth through creative and strategic branding. Create forging brand identities via multi-touch points. • Delivered from art direction, creative, visual design, videography, motion graphic. • Cool water campaign 2018 The MARKies AWARDS - Best idea https://www.behance.net/gallery/51693563/cool-water_campaign

application tester(internship)

• Apr 2013 - Sep 2013