Digital Marketing Executive

• Nov 2022 - Present

Project Executive

• Nov 2021 - Apr 2022

Project Management, Tasks and schedule coordination, Content QA Clients: livi bank, Biostime, Hong Kong Airport Authority, Emperor Capital, Lenzing Industrials (Tencel) Project Management, Tasks and schedule coordination, Content QA Clients: livi bank, Biostime, Hong Kong Airport Authority, Emperor Capital, Lenzing Industrials (Tencel)

Project Executive, Digital Content

• Dec 2020 - Nov 2021

Product Owner team on digital media management:- Youtube, Patreon, Instagram- Community promotion and support- Program producerSEO and Product Content Management:- Portals: Health, Living Power Up, Deluxe- SEO enhancement, growth hacking- Liaise with PR, partners for press- Content planning/QC- Ghostwriting content- Website and Youtube SEO, trend, audience insight- Proven record on increasing views with organic keywordsDigital Publishing:- Publishing calendar- Liaison senior management, marketers and influencers on content to promote e-commerce- Managed vendors and freelancers (remote/local) Show less

Web Editor, Business Content

• Aug 2019 - Dec 2020

Project Editor

• Dec 2018 - Apr 2019

Supplement advertorial: Culture, Travel, Hospitality, Business Profile, Interior Design Supplement advertorial: Culture, Travel, Hospitality, Business Profile, Interior Design

Summer Intern (Copywriter)

• Jun 2017 - Aug 2017

Under PolyU SPEED Summer/WIE Placement Scholarship Programme 2017 - Client: McDonald’s Hong Kong - Create concepts for TV commercials, prints, digital and social campaigns, and retail promotions - Write headlines, body copy and scripts - Assist creative and project teams for campaign execution - Follow creative directions from senior team members - Present ideas to internal creative, strategy and account service teams Under PolyU SPEED Summer/WIE Placement Scholarship Programme 2017 - Client: McDonald’s Hong Kong - Create concepts for TV commercials, prints, digital and social campaigns, and retail promotions - Write headlines, body copy and scripts - Assist creative and project teams for campaign execution - Follow creative directions from senior team members - Present ideas to internal creative, strategy and account service teams

Publicity and Event Management Intern (ifva)

• Feb 2016 - Sep 2016

• Provide assistance in media and publicity planning and executions; • Responsible of leading a side project for the “48 Hours Film Challenge” program • Provide assistance in large-scale carnival and event management, onsite coordination and film screenings; • Maintain reception area and distribute souvenirs • Crowd control for large scale art installation • Provide assistance in media and publicity planning and executions; • Responsible of leading a side project for the “48 Hours Film Challenge” program • Provide assistance in large-scale carnival and event management, onsite coordination and film screenings; • Maintain reception area and distribute souvenirs • Crowd control for large scale art installation