Martin Gardiner

Head of Sales UK & Ireland at keeeper GmbH
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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5.0

/5.0
/ Based on 2 ratings
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Andy 🇺🇦 Stockwell

Martin had all the qualities required of a good Account Manager. Despite not doing a great deal of business with Meyer initially, Martin was persistent, consistent and tenacious in his efforts to grow our account with them. Even though I wasn’t buying, he regularly kept in touch and visited our business, keeping us well informed of deals, promotions and new product that may be of interest. In dealing with cook shop product for nearly 20 years, Martin is the only representative from Meyer to have demonstrated the tenacity and consistency to grow the Meyer business with us.

Karen Wigglesworth

Martin was a great asset to my retail team, he's self motivated, driven and works well under pressure. Over the time that we worked together, he bonded with internal colleagues and developed strong retail partnerships gaining trust and confidence. Martin demonstrated his ability to collaborate and deliver against JBPs as well as understanding P&L. A great guy to have on any team, very professional and also fun to be around. Should I move onto a new role in retailer, this is a guy I'd want on my team.

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Experience

    • Germany
    • Plastics Manufacturing
    • 1 - 100 Employee
    • Head of Sales UK & Ireland
      • Apr 2023 - Present

    • United Kingdom
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Business Development Manager Branded - Discount & Grocer
      • Oct 2020 - Mar 2023

      Working for high growth, branded FMCG company selling into the haircare, skincare, hygiene, gifting and wellness market. During my time here I have trebled account turnover within key accounts and secured new ranges into new categories within Grocers and National discounters. Opening, managing and driving growth in the following national accounts, additionally responsibility for the management of the discount channel. distribution strategies and managing CPI's. Tesco - cross category Sainsburys - cross category TJ Morris (Home Bargains) Poundland - Newly opened account by myself Wilko - Newly opened account by myself B&M Savers The Range - Newly opened account by myself Also Secondary accounts such as Bodycare, Semichem, QD stores During my time here I have put into place new reporting structures, focusing on account planning and range selling. I have also played an active part of the recruitment process of new colleagues to the team. Show less

    • United Kingdom
    • Manufacturing
    • 1 - 100 Employee
    • National Account Manager
      • Nov 2019 - Sep 2020

      Working for Europe's largest importer and supplier of not only home cleaning and PPE equipment but also finished cotton wool product within the retail market. Managing established accounts and driving new business within a variety of channels, Both Branded and private label finished products. Managing the following accounts: Sainsburys Wilkinsons The Range QD Stores Decco JJ Foods Various UK Based Wholesalers and Exporters One of the key aspects of my role is to utilise and analyse data to ensure that I make correct business decisions to effectively drive sell through within my accounts. This involves setting up promotional calender's with my accounts agreed through agreed JBP's. Some of the key aspects of my role involve: Project management of own label briefs ensuring all internal stakeholders are involved P&L management to ensure my actions maximise ROI Maintaining relationships both external and internal to ensure customer service with my accounts are maintained Competitor analysis and feedback to the business alongside range analysis/reviews Terms discussions Show less

    • United Kingdom
    • Consumer Goods
    • 1 - 100 Employee
    • National Account Manager
      • Dec 2018 - Nov 2019

      Working for market leader in retail gardening/pest control products. Responsible for driving new business and managing existing business within the following accounts Argos John Lewis Lakeland Toolstation (new business) Costco (new business) B&M (new business) Key responsibilities include • Building relationships with customers to deliver key aims • Building relationships with internal stakeholders to ensure that objectives are met • Project managing specific activities for customers (launches, promotions, NPD etc) • Looking for new business in line with company’s core goals • Responsible for achieving growth, as targeted, within customer base • Analysing customer sales in and EPOS to maximise sales from STV and to ensure that we are reacting to poor/exceptionally good sales • Forecasting into the business, liaising with customers supply teams to facilitate 100% supply • Administration of customer accounts (submitting monthly turnover/New Line Forms etc) – with the input of Product Development and Technical Show less

    • United Kingdom
    • Manufacturing
    • 1 - 100 Employee
    • Key Account Manager
      • Sep 2017 - Nov 2018

      Responsible for managing a varied portfolio of accounts within a region, in line with the business multi brand strategy, developing growth and achieving forecasts. Key Responsibilities include• Managing a portfolio of accounts including Semi national retailers, large regional department store chains, through to small Cook shops, hardware stores and wholesalers.• Overseeing and developing national buying groups by building strong relationships at the top level• Building relationships with buyers, store owners and key influencers to deliver not only my own objectives but the retailers.• Managing a multi brand strategy within an ever-changing multichannel market.• Being aware of potential opportunities within the retail environment and ensuring these are exploited to maximum. • Using business conversations and setting out agreed joint business plans to deliver growth.• Ensuring that my ranges are first to be seen and a representation of the premium products that consumers aspire to own.• Providing feedback and commercial information to head office to enable them to react to the fast moving retail market.• Planning my daily calls and time to ensure that I can maximize big wins from within my region.• Ensuring that my retail partners are advocates of my brands by training and providing clear USP's for my products over competitors. Show less

    • Regional Account Manager
      • Oct 2014 - Sep 2017

      Responsible for managing a varied portfolio of accounts within a region, in line with the business multi brand strategy, developing growth and achieving forecasts. Region has delivered back to back YOY growth in a declining marketKey Responsibilities include• Managing a portfolio of accounts including Semi national Cook shops, large regional department store chains, through to small Cook shops, hardware stores and wholesalers.• Building relationships with buyers, store owners and key influencers to deliver not only my own objectives but the retailers.• Managing a multi brand strategy within an ever-changing multichannel market.• Being aware of potential opportunities within the retail environment and ensuring these are exploited to maximum. • Using business conversations and setting out agreed joint business plans to deliver growth.• Ensuring that my ranges are first to be seen and a representation of the premium products that consumers aspire to own.• Providing feedback and commercial information to head office to enable them to react to the fast moving retail market.• Planning my daily calls and time to ensure that I can maximize big wins from within my region.• Ensuring that my retail partners are advocates of my brands by training and providing clear USP's for my products over competitors. Show less

    • Singapore
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Regional Development Manager
      • Apr 2013 - Oct 2014

      Responsible for developing my region in line with business plan and hitting my targets and objectives. The area includes a broad range of retailers and channels from multiples to independents. My region vs target was top in the Uk 2013 and is currently top within multiple channels and top for sales to Independent retailers. My current role includes: • Building relationships with key decision makers from retailers, this includes heads of operations. Then agreeing long term business plans to develop my business further. • Selling to independent retailers through distributors and ensuring there is a plan to deliver sustainable growth. • Being aware of potential opportunities within the marketplace and exploiting them to deliver results. • Using business conversations and market data to show the “size of the prize” then secure incremental displays and training sessions within stores. • Ensuring that my product is first to be seen and actively promoted from compliant, engaging displays, and then sold by colleagues who are advocates of my products. • Providing feedback and commercial information to head office to enable them to react to the fast moving retail market. • Participating in the recruitment process for sales people/demonstrators within my area • Planning my daily calls and time to ensure that I can maximize big wins from within my region Show less

    • United Kingdom
    • Retail
    • 500 - 600 Employee
    • Store Manager
      • Sep 2011 - Dec 2012

      Managed the Cambridge branch driving sales and ensuring that I developed the right team to help me deliver this. Managed a team of 18. To ensure that my store trades profitably and sustainably within an increasingly competitive market while ensuring customer satisfaction is exemplary. • Implementing a turnaround plan for an underperforming store that in turn improved area performance • Ensuring my deployment within the store maximises performance to my store’s current business trend. • Becoming Area attachment champion • Developing 3 new Managers to work within my team • Recruiting the right people that are as passionate about my customers as I am. • Ensuring that my back of house process and colleagues are as robust as possible to ensure my sales team have the support required. • Analysing rate of sale, margin, P&L’s and stock trends to ensure that my store is as profitable and well stocked as possible. • Regularly walking my shop floor as well as my competitors to ensure that from a merchandising, fit to trade and promotional viewpoint, we provide the best experience possible. Show less

    • United Kingdom
    • Retail
    • 500 - 600 Employee
    • Operations Analyst
      • Jul 2009 - Jul 2011

      During my time at central operations I provided the following services to stores:• Communicating task and commercial deals to 248 stores using instore system.• Managing merchandising and commercial activity to stores to ensure that business is not compromised by overloading task to stores.• Advising different departments around head office with my operational and retail knowledge when they are planning new business activities.• Liaising directly with suppliers around ways to grow sales across key products and then implementing in a “store friendly” way.• Communicating with key areas of the business and building strong relationships with the different departments• Handling store enquiries and resolving operational challenges.• Providing senior management with reporting that helps them drive sales.• Taking part in trading meetings and being part of the decision making process.Additionally during my time here I participated in the Commercial Academy to give me an insight into the commercial function within Comet. Show less

    • Sales Manager
      • Apr 2007 - Aug 2009

      Worked within a top performing store within the company. Driving the stores sales and KPI’s while ensuring that the store hits its targeted P&L also looked for ways to maximize profitability within a competitive market.

Education

  • The Boswells School
    1997 - 2003

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