Kate Stephenson
Digital Marketing Manager at New West End Company- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Cara Pedder
I was lucky to work directly with Kate while we were at Travelstart together, Kate single-handedly ran all our social media accounts and managed the strategies, my part was in creating the graphical content in line with her planning. She was so easy to work with and she was able to articulate exactly what the goal of each post was in order to give the team a very clear understanding of what we were working towards. She was an extremely valuable team member and I have no doubt that she will go on to do great things for brands in the future!
Anjé Underwood
Kate is a kind, passionate, hard-working and talented individual who executes on her day-to-day in an effortless manner. In my time at Travelstart working with Kate, I witnessed how she completely turned around Social Media performance to go from a loss-making channel to a strong, profit-making channel. Kate is excellent at balancing the performance, engagement, and branding aspects of social media. I thoroughly enjoyed working with Kate!
Cara Pedder
I was lucky to work directly with Kate while we were at Travelstart together, Kate single-handedly ran all our social media accounts and managed the strategies, my part was in creating the graphical content in line with her planning. She was so easy to work with and she was able to articulate exactly what the goal of each post was in order to give the team a very clear understanding of what we were working towards. She was an extremely valuable team member and I have no doubt that she will go on to do great things for brands in the future!
Anjé Underwood
Kate is a kind, passionate, hard-working and talented individual who executes on her day-to-day in an effortless manner. In my time at Travelstart working with Kate, I witnessed how she completely turned around Social Media performance to go from a loss-making channel to a strong, profit-making channel. Kate is excellent at balancing the performance, engagement, and branding aspects of social media. I thoroughly enjoyed working with Kate!
Cara Pedder
I was lucky to work directly with Kate while we were at Travelstart together, Kate single-handedly ran all our social media accounts and managed the strategies, my part was in creating the graphical content in line with her planning. She was so easy to work with and she was able to articulate exactly what the goal of each post was in order to give the team a very clear understanding of what we were working towards. She was an extremely valuable team member and I have no doubt that she will go on to do great things for brands in the future!
Anjé Underwood
Kate is a kind, passionate, hard-working and talented individual who executes on her day-to-day in an effortless manner. In my time at Travelstart working with Kate, I witnessed how she completely turned around Social Media performance to go from a loss-making channel to a strong, profit-making channel. Kate is excellent at balancing the performance, engagement, and branding aspects of social media. I thoroughly enjoyed working with Kate!
Cara Pedder
I was lucky to work directly with Kate while we were at Travelstart together, Kate single-handedly ran all our social media accounts and managed the strategies, my part was in creating the graphical content in line with her planning. She was so easy to work with and she was able to articulate exactly what the goal of each post was in order to give the team a very clear understanding of what we were working towards. She was an extremely valuable team member and I have no doubt that she will go on to do great things for brands in the future!
Anjé Underwood
Kate is a kind, passionate, hard-working and talented individual who executes on her day-to-day in an effortless manner. In my time at Travelstart working with Kate, I witnessed how she completely turned around Social Media performance to go from a loss-making channel to a strong, profit-making channel. Kate is excellent at balancing the performance, engagement, and branding aspects of social media. I thoroughly enjoyed working with Kate!
Experience
-
New West End Company
-
United Kingdom
-
Retail
-
1 - 100 Employee
-
Digital Marketing Manager
-
Apr 2022 - Present
-
-
-
Six Dogs Distillery
-
South Africa
-
Beverage Manufacturing
-
1 - 100 Employee
-
Digital Marketing Specialist
-
Apr 2020 - Dec 2021
Six Dogs Distillery produces premium craft spirits and exports to 26+ countries. The business operates from South Africa and the Netherlands. RESPONSIBILITIES • Develop the brand strategy and corporate identity • Build relations with media and strategic partners to effectively promote the brand • Strategise and execute multi-channel campaigns (PR, social media, PPC and influencer marketing) to create brand awareness and drive sales • Project manage new product launches from label design to marketing rollout • Craft copy for media releases, social media, trade collateral, website and blog • Collaborate with and manage external service providers (design, photography, web development and SEM) Show less
-
-
-
Travelstart
-
South Africa
-
Travel Arrangements
-
100 - 200 Employee
-
Social Media Lead
-
Jun 2018 - Mar 2020
RESPONSIBILITIES• Social media channel owner within the performance marketing team• Developed and implemented social media strategies for the Travelstart group (a combined audience of over 2,5M) with a key focus on flight bookings, web traffic, app downloads and lead generation • Optimised campaigns to ensure monthly targets were met and reported results to CMO, digital leaders and cross-functional stakeholders• Collaborated with other channel leads to plan and launch major sales and market strategic partnershipsOutside of my day-to-day, I project managed a CSR initiative between Travelstart and Freedom Walkers, a NGO that creates low-cost devices to give mobility to differently-abled children. I also had the privilege of representing Travelstart on the Expresso (TV) Show to discuss how travellers can travel more sustainably. Show less
-
-
Social Media Strategist
-
May 2016 - May 2018
RESPONSIBILITIES• Developed and implemented social media strategies for the South African market to grow the community, increase engagement and drive traffic to the website • Executed brand, partnership and influencer campaigns to inspire travel and market relevant product offerings• Provided social media support and training to colleagues in Nigeria, Egypt and UAE• Collaborated with and managed external partners and agencies (paid media partners, bloggers and influencers)HIGHLIGHTS• Part of a two-person team that strategised and executed an award-winning campaign to give back to Travelstart's followers and their loved ones on Mandela Day (campaign hashtag trended on Twitter within ten minutes of the campaign going live and campaign received a New Generation Award) Show less
-
-
-
Infestation
-
South Africa
-
Advertising Services
-
1 - 100 Employee
-
Content Strategist
-
Nov 2014 - Apr 2016
RESPONSIBILITIES • Developed and implemented content strategies for clients in the tourism, design, education and legal sectors to drive brand awareness and foster engagement • Managed multi-channel marketing campaigns (content marketing, social media marketing, paid social, paid media and PPC) • Maintained the agency's website and produced blog content • Collaborated with and managed external copywriters HIGHLIGHTS • Part of a five-person team that strategised, produced and managed an online marketing campaign for our client to promote Cape Town as an all-year round destination (picked as one of Skift.com's Best Travel Ads of the Week). Show less
-
-
-
Cape Town Partnership
-
South Africa
-
Civic and Social Organizations
-
1 - 100 Employee
-
Digital Marketing and Communications Intern
-
May 2014 - Sep 2014
The Cape Town Partnership was an independent non-profit organisation, funded by the City of Cape Town. I worked on the Creative Cape Town project, established to support, connect and inspire Cape Town’s vibrant creative community. The Cape Town Partnership was an independent non-profit organisation, funded by the City of Cape Town. I worked on the Creative Cape Town project, established to support, connect and inspire Cape Town’s vibrant creative community.
-
-
-
British Language School
-
Phuket, Thailand
-
English Second Language Teacher
-
May 2013 - Sep 2013
-
-
-
GlobCom Project - A global virtual team learning project run by the Global Communication Institute
-
New Zealand
-
Public Relations and Communications Services
-
1 - 100 Employee
-
Participant
-
Mar 2012 - May 2012
A multi-cultural PR competition that involved team preparation in Stellenbosch with international teams from other universities and culminated in a global communications conference in Abu Dhabi. A multi-cultural PR competition that involved team preparation in Stellenbosch with international teams from other universities and culminated in a global communications conference in Abu Dhabi.
-
-
-
MullenLowe Group
-
United Kingdom
-
Advertising Services
-
500 - 600 Employee
-
Strategy Intern
-
Jan 2012 - Jan 2012
-
-
Education
-
Stellenbosch University
Bachelor of Commerce (Honours), Marketing Management -
Stellenbosch University
Bachelor of Commerce: Management Sciences, Marketing and Entrepreneurship -
Herschel Girls School
National Senior Certificate, 82% Average
Community
