Experience

Podini Spa

• Italy
• Accounting
• 1 - 100 Employee

• Marketing Specialist

  • Nov 2023 - Present

  Bolzano, Trentino-Alto Adige, Italy



Yahoo

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Account Management Lead

  • Feb 2019 - Apr 2023

  Dublin, County Dublin, Ireland From Jan 2019 to August 2021 Oath was rebranded and given a new name: Verizon Media. Yahoo was then sold to Apollo Global Management and since then it operates as a private business. I managed a BOB of Key Strategic Accounts (DACH Region) covering all operational matters of digital advertising campaigns (native, video and display, including Xbox), from campaign setup and monitoring to post-campaign analysis, collaborating closely with several on- and offshore teams, plus ensuring… Show more From Jan 2019 to August 2021 Oath was rebranded and given a new name: Verizon Media. Yahoo was then sold to Apollo Global Management and since then it operates as a private business. I managed a BOB of Key Strategic Accounts (DACH Region) covering all operational matters of digital advertising campaigns (native, video and display, including Xbox), from campaign setup and monitoring to post-campaign analysis, collaborating closely with several on- and offshore teams, plus ensuring retention and revenue growth by up-selling and cross-selling Yahoo advertising solutions. I have managed a budget value of over 1 million euros per quarter. I cemented relationships with clients by providing the best possible service I could, pro-actively making valuable recommendations to improve delivery and performance and achieve set KPIs and goals. This has helped me consistently meet my quarterly revenue goals. I led the EMEA SME group on advanced ads (including Dynamic Creative Optimisation and Dynamic Product Ads for Retail) by setting quarterly goals, arranging training, delegating tasks, discussing how to improve efficiency and service level, and drafting relevant documentation. From March 2020 to June 2021 I acted as manager for my team (maternity cover for my manager) and oversaw a team of 5 AMs. Highlight: I motivated and supported my team to face the challenges posed by the pandemic, while keeping a high standard of service for our clients. I have delegated and helped devise, execute tailor-made training and onboarding plans for a new remote setting. I also reassigned BOBs based on circumstances. Collaborated with senior management and in-market sales leadership on pipeline monitoring and review.

• Ad Operations Lead

  • Apr 2018 - Jan 2019

  Dublin, Leinster, Ireland I orchestrated the execution of digital advertising campaigns (digital, premium and native ads) for top tier advertisers in the DACH region providing a high standard "white glove" service. I worked closely with internal and external stakeholders, to drive all stages of the campaign lifecycle: setup, ad trafficking, tracking, troubleshooting and delivery reporting, performing billing reconciliation. I served as the first point of contact for clients, building and nurturing robust… Show more I orchestrated the execution of digital advertising campaigns (digital, premium and native ads) for top tier advertisers in the DACH region providing a high standard "white glove" service. I worked closely with internal and external stakeholders, to drive all stages of the campaign lifecycle: setup, ad trafficking, tracking, troubleshooting and delivery reporting, performing billing reconciliation. I served as the first point of contact for clients, building and nurturing robust relationships, advising on best practices, optimisations and up-selling opportunities to achieve advertising goals with the best possible ROI. I took on new responsibilities coordinating the new SME program for EMEA. I identified areas of weakness, lack of skills, inefficient processes. I created SME groups for experienced and interested members. I have organized quarterly meetings with SME leaders and management to discuss progress on goals, recommendations, etc. I drafted a quarterly newsletter to keep everyone informed. I supported my manager in the hiring process (Interviewed, delivered training to and successfully on-boarded candidates); ensured quality execution of the team’s campaigns; introduced and implemented best practices; continuous support given to less experienced team members.

• Senior Advertising Operations Specialist

  • Jul 2013 - Mar 2018

  Dublin From July 2017 to January 2019 Yahoo was acquired by Verizon Communications Inc. and became part of Oath together with AOL, Techcrunch, Tumblr, Huffpost and other media. I oversaw the execution of digital advertising campaigns (Display and Premium Ads) for a wide variety of clients with a strong focus on service excellence. Collaborated with internal and external stakeholders to drive all stages of the campaign lifecycle: setup, ad trafficking, tracking, troubleshooting and delivery… Show more From July 2017 to January 2019 Yahoo was acquired by Verizon Communications Inc. and became part of Oath together with AOL, Techcrunch, Tumblr, Huffpost and other media. I oversaw the execution of digital advertising campaigns (Display and Premium Ads) for a wide variety of clients with a strong focus on service excellence. Collaborated with internal and external stakeholders to drive all stages of the campaign lifecycle: setup, ad trafficking, tracking, troubleshooting and delivery reporting, performing billing reconciliation. I served as the first point of contact for clients for all ad management activities; built and maintained strong relationships with advertising and creative agencies; provided optimization recommendations, advised on best practices for a more efficient collaboration and execution. I took more responsibilities as SME for various products (e.g. DSP, Video, Premium) and processes (e.g. Compliance, QA), conducting training, sharing knowledge and updates with other team members, providing feedback and discussing solutions with technical support, making recommendations on improvement of platforms and processes. I achieved business goals by overseeing migration of Reseller market campaigns to new DSP. I achieved business success by participating in the Italian, Reseller and German markets during the first year.



Valorlife Life Insurance Limited

• Life Insurance Account Manager

  • Sep 2012 - Jul 2013

  Dublin, Ireland Boosted sales by building robust relationships with clients and improving internal workflow and communication.



Self-employed

• PPC Specialist/ Online Marketing Specialist

  • May 2011 - Aug 2012

  Trento - Italy Designed highly localised Paid Search/SEM (Google Adwords) campaigns within clients’ time and budget constraints. Generated revenue and leads.



Italian Institute of Culture

• Administration Officer

  • Nov 2002 - Apr 2011

  Dublin, Ireland



Zomax Ireland

• Customer Care Specialist

  • Dec 2001 - Nov 2002

  Dublin, Ireland



Gateway

• United States
• Computer Hardware Manufacturing
• 700 & Above Employee

• Localisation Coordinator

  • Jul 2000 - Sep 2001

  Dublin, Ireland