Experience

ChoiceLocal

• United States
• Advertising Services
• 1 - 100 Employee

• Creative Services Coordinator

  • Feb 2021 - Aug 2021

• Marketing Automation Specialist

  • Sep 2018 - Feb 2021

  Cleveland, Ohio • Responsible for daily execution and optimization of all email campaigns (promotional blasts, triggered, nurture and drip campaigns) and automated marketing programs. This includes: list management, campaign build out, proofs, scheduled launches, segmentation, workflows, and messaging clarity and brand consistency. • Develop and drive learnings to increase KPIs through A/B testing, platform updates, and best practices, while working closely with our internal teams to provide quality… Show more • Responsible for daily execution and optimization of all email campaigns (promotional blasts, triggered, nurture and drip campaigns) and automated marketing programs. This includes: list management, campaign build out, proofs, scheduled launches, segmentation, workflows, and messaging clarity and brand consistency. • Develop and drive learnings to increase KPIs through A/B testing, platform updates, and best practices, while working closely with our internal teams to provide quality deliverables to clients • Analyze and report campaign performance to optimize engagement and conversion rates • Proficient with Marketo, HubSpot, Convert Kit and Mailchimp



WEST VIRGINIA MANUFACTURERS ASSOCIATION

• United States
• Government Relations Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Dec 2015 - Apr 2016

  Charleston, West Virginia • Created all marketing materials for the Marcellus and Manufacturing Development Conference (MMDC), which hosted more than 3,000 registrants and 100 companies interested in locating new facilities or expanding existing operations in WV, and provide companies and industry leaders the potential for ethane and ethylene related product development in WV • Conducted and designed email blasts to WVMA newsletter subscribers • Acted as a liaison between WVMA members and MMDC companies and guest… Show more • Created all marketing materials for the Marcellus and Manufacturing Development Conference (MMDC), which hosted more than 3,000 registrants and 100 companies interested in locating new facilities or expanding existing operations in WV, and provide companies and industry leaders the potential for ethane and ethylene related product development in WV • Conducted and designed email blasts to WVMA newsletter subscribers • Acted as a liaison between WVMA members and MMDC companies and guest speakers Show less



WEST VIRGINIA MANUFACTURERS ASSOCIATION

• United States
• Government Relations Services
• 1 - 100 Employee

• Digital Media Associate

  • Aug 2013 - Dec 2013

  • Managed all digital aspects of the WVMA strategic communications campaign • Responsible for social strategy, tactics, best practices, ongoing recommendations and processes for clients, including the development of creative content and optimization • Original web design for two unique websites (one for each educational program) • Copywriting for both full websites and landing pages Awards: 2014 PRSA-WV Crystal Awards, in the External Communications, Poster and Research… Show more • Managed all digital aspects of the WVMA strategic communications campaign • Responsible for social strategy, tactics, best practices, ongoing recommendations and processes for clients, including the development of creative content and optimization • Original web design for two unique websites (one for each educational program) • Copywriting for both full websites and landing pages Awards: 2014 PRSA-WV Crystal Awards, in the External Communications, Poster and Research categories Show less



Campfire Creative Limited

• United Kingdom
• Media Production
• 1 - 100 Employee

• Digital Media Strategist - London, United Kingdom

  • Jun 2013 - Aug 2013

  Clients: Nike, Yelp, Operation Smile • Developed UX strategy, digital branding and design • Assisted with video commercial shoots and photo shoots



City of Morgantown

• United States
• Government Administration
• 1 - 100 Employee

• Public Relations Associate

  • Aug 2012 - Jan 2013

  • Responsible for coordinating and publicizing the AARP “10 Best Places to Live” event • Built electronic media kits and distributed to local media outlets • Crafted communication audits, news releases, feature stories, fact sheets, media advisories, backgrounders, photo opportunity sheets, media lists, brochure and fliers for the City of Morgantown • Created and designed (front and back) three-fold brochure highlighting major city attractions to be distributed to out-of-state… Show more • Responsible for coordinating and publicizing the AARP “10 Best Places to Live” event • Built electronic media kits and distributed to local media outlets • Crafted communication audits, news releases, feature stories, fact sheets, media advisories, backgrounders, photo opportunity sheets, media lists, brochure and fliers for the City of Morgantown • Created and designed (front and back) three-fold brochure highlighting major city attractions to be distributed to out-of-state visitors • Managed the City of Morgantown's online presence through the city's website in addition to their Facebook and Twitter accounts Show less



Pikewood Creative

• United States
• Media Production
• 1 - 100 Employee

• Public Relations Intern

  • May 2012 - Aug 2012

  • Drafted and distributed press releases highlighting the company's Emmy® Award-winning productions and industry achievements • Developed web content for the company website and wrote feature articles for the company blog • Assisted with the coordination and setup of large-scale digital and commercial productions • Researched trends amongst the creative production industry



West Virginia University

• United States
• Higher Education
• 700 & Above Employee

• Media Writer at 304Stories

  • Jan 2012 - May 2012

  • Covered breaking news articles, event stories, narratives, personal profiles and press releases for my beat, local Morgantown cuisine • Responsible for scheduling phone and in-person interviews and submitting weekly pieces while adhering to strict deadlines