Katarina Hedegaard-Friis

CPO / Head of Product and Tech at TVNU Sweden AB / TV.nu
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Contact Information
us****@****om
(386) 825-5501
Location
Stockholm County, Sweden, SE
Languages
  • English Full professional proficiency
  • Swedish Native or bilingual proficiency
  • Norwegian Professional working proficiency
  • German Limited working proficiency

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Magnus Gyllenswärd

Katarina gets things done – not only in an efficient way but with meticulous consideration and care for team member's thoughts and ideas. I've had the honor of working with her for nearly 3 years and I'm looking forward to any opportunity to do it again!

Helena Folcker

Att rekrytera in Katarina till teamet på tv.nu är bland de bästa beslut jag tog under mina år där. Katarina är otroligt ansvarstagande, har en bred kompetens från teknik till det kommersiella, en vettig person att diskutera med och alltid fokus på vår strategi och mål. Jag hoppas verkligen vi får tillfälle att jobba ihop igen!

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Experience

    • Sweden
    • Advertising Services
    • 1 - 100 Employee
    • CPO / Head of Product and Tech
      • Jan 2019 - Present

      Heading product and tech at tv.nu, one of Sweden's largest apps. Responsibility includes setting the the long term product vision, translate it into focus areas and roadmap for the product and technology, and managing the more short term prioritization and decision making in the daily development work. I drive product innovation based on user insights, business opportunities and technical possibilities. Heading product and tech at tv.nu, one of Sweden's largest apps. Responsibility includes setting the the long term product vision, translate it into focus areas and roadmap for the product and technology, and managing the more short term prioritization and decision making in the daily development work. I drive product innovation based on user insights, business opportunities and technical possibilities.

    • Sweden
    • Financial Services
    • 100 - 200 Employee
    • Head of Consumer Business
      • Jan 2017 - Dec 2018

      Business area manager - Consumer business at Ecster AB, Stockholm. Head of consumer business area (member of Ecster management group), incl. management of customer service and credit decisions , direct to consumer sales, development of products and offering to consumers. About Ecster: Together with our customers, we are constantly developing and refining our products and services to create better buying experiences. We can offer a broad spectrum of payment solutions for hundreds of thousands of consumers and merchants. These solutions enable consumers to pay for everything from their small everyday purchases to much larger investments at millions of points of sale worldwide. Ecster is a wholly owned subsidiary of Handelsbanken.

    • Chief Product Officer and Head of Digital
      • Apr 2016 - Jan 2017

      Chief Product Officer at Ecster AB / Svenska Handelsbanken AB, Stockholm. Built team and processes for product management and product development. This included e.g.:* Set the product strategy, and prioritization of development. Ownership of the product roadmap, process for demands and stake holder management. * Team leadership and development inc. recruitment of new competencies such as service design/UX and content management. * Contributed to the launch of Ecster – a new brand and company within the Handelsbanken group.

    • Sweden
    • Banking
    • 700 & Above Employee
    • Head of Products and Digital channels (CPO), Retail and e-services, Handelsbanken
      • Mar 2015 - Apr 2016

      Responsible for managing and building the team "Products and digital channels", strategies and processes for product management, product development and digital channels for sales and communication with consumers and retailers. Responsible for managing and building the team "Products and digital channels", strategies and processes for product management, product development and digital channels for sales and communication with consumers and retailers.

    • Sweden
    • Real Estate
    • 700 & Above Employee
    • Head of Digital Channels
      • Jun 2014 - Mar 2015

      Responsible for customer experiences and marketing in all digital channels, owned/social/bough – lead generation, marketing, service and communication.

    • Head of Digital Channels - Interim assignment
      • Jun 2013 - Jun 2014

    • Sweden
    • Advertising Services
    • 400 - 500 Employee
    • Head of Media products
      • 2011 - 2012

      Managed the business area media products. I and my team defined the value proposition, managed product development and roadmap and managed the projects implementing new systems support for the customer journey. I was part of the management for Group Products and Services and manager of a Nordic team of twenty co-workers.

    • Nordic business development manager
      • 2009 - 2011

      Nordic product development manager and product owner with responsibility for the development and launch of services, products, usability, functionality and design for Eniro's digital "core services", i.e eniro.se, gulesider.no and krak.dk, with a focus on company search and residential search. Team manager of a Nordic team within product development, SEO and UX.

    • Senior Project Manager
      • 2003 - 2009

      Managed digital product and business projects from strategy and concept to market launch

    • Management consultant
      • 2003 - 2003

    • United Kingdom
    • Business Consulting and Services
    • 700 & Above Employee
    • Management consultant
      • 2001 - 2002

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Management consultant
      • 2000 - 2001

    • Management consultant
      • 1998 - 2000

      Business development projects, project management and efficiency improvements Business development projects, project management and efficiency improvements

    • Management consultant
      • 1997 - 1998

    • Trainee
      • 1996 - 1997

      Assistant to the CEO and the management group (trainee) Assistant to the CEO and the management group (trainee)

    • Belgium
    • Business Consulting and Services
    • 700 & Above Employee
    • Internship
      • 1995 - 1996

      Master Thesis project and internship as junior consultant Master Thesis project and internship as junior consultant

Education

  • Chalmers University of Technology
    Master's Degree, Industrial Engineering and Management
    1990 - 1995
  • Stockholm University
    Literature 30 p, Literature
    2002 - 2003

Community

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