Joel Yanez
Brand Manager at Segundo Muelle- Claim this Profile
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Bio
Experience
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Segundo Muelle Perú
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Peru
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Restaurants
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1 - 100 Employee
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Brand Manager
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Feb 2023 - Present
My job is to guide the international franchises to communicate correctly the brand values. Coordinate the actions and align them to the strategy in the 16 restaurants of the groud located in Peru, Ecuador, Venezuela, Panama, Spain and Portugal. My job is to guide the international franchises to communicate correctly the brand values. Coordinate the actions and align them to the strategy in the 16 restaurants of the groud located in Peru, Ecuador, Venezuela, Panama, Spain and Portugal.
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funka.pe
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Peru
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Advertising Services
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1 - 100 Employee
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Mar 2019 - Present
My job is to guide the creative team and give them ideas to implement the projects of the brands, in addition to brand projects, as well as devising strategies and overseeing their development. development. My goal is to always achieve the best possible results for our projects, both from a visual and internal projects, both visually and internally, to achieve the expectations of our clients and their customers, and to help them to, and to drive the sustainable growth of the agency.Some of my functions are:* Devising and implementing concepts and strategies in different creative projects and supervise them until completion.* Collaborate with account executives to understand client requirements.* Lead and motivate the team to help them use their talents in an effective way.* Lead creative brainstorming sessions to generate ideas.* Review content and presentations* Approve/reject ideas, provide feedback to the team.* Monitor the results of team activities and propose actions for the future.Support in the other brands of the agency for specific tasks such as:- Editing product photography for e-commerce. Creation of filters with AR for Instagram. Editing videos for TV.- I co-direct the lead generation process for the agency by generating digital strategies for new clients, and I assume some administrative roles such as interviewing, hiring and training new agency hires.I have worked in the development of digital strategies for various brands such as: LabNutrition, Cat Lifestyle Perú, Adidas Fragances, Merrell Perú,Merrell Bolivia, Saucony Perú, Zoluxiones, Somos Belcorp, Uriage Perú,Cámara de Compensación Electrónica, Harley Davidson Perú, WolverineFootwear, Wish Trade, Gourmet Lab, Cerveza Cumbres,Fontenova, Barra Mar, Mistura y Fusión, Protos Classic Barbershop, Wingman Alitas Inc, Kame Sushi House, Art Jam, Umbro Perú, Umbro Colombia, Cole-Haan, Converse, Steve Madden, Havaianas, Hi-Tec y FILA. Show less
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Mar 2017 - Mar 2019
Management of delivery times and communication with the client, creation of strategy following the brand manual and style guides for brands like Cat Lifestyle Peru, Umbro Peru, Steve Madden, Converse, Kame Sushi House, FILA, Cerveza Cumbres, Wish Trade, LabNutrition.* Management and supervision of the entire digital team.* Responsible for the strategic direction of all the agency's accounts.* Monitoring of all accounts, checking if the planned objectives are being met.* Analysis of the main competitors of the accounts managed by the agency. Show less
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Sep 2014 - Mar 2017
Manage the digital community of brands such as Cat Lifestyle Peru (success Marketing Story 2014), Merrell Peru, Harley Davidson Peru.Collaborator in startup Arte Manifiesto, winner of Wayra 2014 and Start Up Perú 2014.* Content development for social networks.* Creation of media campaigns for Facebook and Instagram.* Creation of processes and reports.
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Peruvian Wit
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Advertising Services
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Social Media Strategist
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Aug 2018 - Jan 2023
Own Entrepreneurship. Strategy, moderation and web development for clients such as: Vans Perú, Vans Panamá, Fluminense Perú, Feria Navideña Jockey, Jose Bao Art, Peru Premium Travel, Maran Culture, TiendaBTL and Gravishop. Own Entrepreneurship. Strategy, moderation and web development for clients such as: Vans Perú, Vans Panamá, Fluminense Perú, Feria Navideña Jockey, Jose Bao Art, Peru Premium Travel, Maran Culture, TiendaBTL and Gravishop.
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Mambo
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Peru
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Business Consulting and Services
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1 - 100 Employee
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Community Manager
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Dec 2013 - Apr 2014
I was part of the content development for the brands Angel Break, Safety Pay, La Curacao, 3M and Littman. Development and management of communities, control and improvement of brands online reputation. of the brands. I was part of the content development for the brands Angel Break, Safety Pay, La Curacao, 3M and Littman. Development and management of communities, control and improvement of brands online reputation. of the brands.
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Movistar (Telefónica Hispam)
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Uruguay
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Telecommunications
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700 & Above Employee
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Sales promoter - Movistar IN
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Sep 2013 - Jan 2014
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Juaat!
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Peru
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Technology, Information and Internet
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1 - 100 Employee
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Community Manager / Graphic Designer
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Aug 2013 - Sep 2013
Brands: Porta, La Tia Grimanesa. * Digital image construction. * Digital media planning. Brands: Porta, La Tia Grimanesa. * Digital image construction. * Digital media planning.
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J. Walter Thompson Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Trainee Designer
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Feb 2013 - Jul 2013
Graphic Design Intern * Participation in the elaboration of graphic pieces for social networks in bids: Mylanta, GP Batteries, Body Basics, etc. * Creation of pieces for social networks for brands such as (Triángulo, D'Onofrio, Sin Parado). D'Onofrio, Sin Parar). Graphic Design Intern * Participation in the elaboration of graphic pieces for social networks in bids: Mylanta, GP Batteries, Body Basics, etc. * Creation of pieces for social networks for brands such as (Triángulo, D'Onofrio, Sin Parado). D'Onofrio, Sin Parar).
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Education
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ISIL Aprende Haciendo
Técnico en Publicidad y Medios Digitales, Marketing -
Learning by Helping
Máster en Innovación Social -
MOTT Centro de Especialización Digital
Diplomado en Marketing Digital y Neuromarketing -
IPP - Instituto Peruano De Publicidad
Diseñador Gráfico Publicitario -
Instituto SISE
Diseñador Gráfico, Web y Multimedia