Pankaj Jeswani
Lead - Digital at TEDxGateway- Claim this Profile
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Bio
Experience
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TEDxGateway
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India
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Online Audio and Video Media
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1 - 100 Employee
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Lead - Digital
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Mar 2020 - May 2022
India - Led a team of content curators, social media managers, graphic designers, and video editors in tandem with inputs from the leadership team and following TED Global Initiatives - Executed Ad Campaigns across all digital channels to drive strong return on investment and efficient CAC - Led Digital Operations - Website Content Updation, SEO - Search Engine Optimization, Facebook Ads, Google Ads, Linkedin Ads, Affiliates, Client Digital Briefing, Sponsor Digital Briefing, Partner Digital… Show more - Led a team of content curators, social media managers, graphic designers, and video editors in tandem with inputs from the leadership team and following TED Global Initiatives - Executed Ad Campaigns across all digital channels to drive strong return on investment and efficient CAC - Led Digital Operations - Website Content Updation, SEO - Search Engine Optimization, Facebook Ads, Google Ads, Linkedin Ads, Affiliates, Client Digital Briefing, Sponsor Digital Briefing, Partner Digital Briefing, Zoom Webinar Operations, Email Management, SAAS & Software Subscription Management, Reports (for all stakeholders) - Executed Automations for Email Marketing, SMS Marketing, WhatsApp Communication, and Event Publishing on the Website and across Social Media - Managed Landing Pages for event ticket sales, webinar registrations, event registration, jobs listing, speakers listing, and talks listing - Coordinated, implemented, map the market, campaigns, and promotional campaigns, and audited their performance - Published, optimized, and maintained content on the social networking channels such as Facebook. Twitter, Instagram, Linkedin, YouTube, and LuMa - Reported, monitored, and managed all digital & traditional marketing channels and measured ROI and KPIs across each campaign and channel - Maintained all the software subscriptions and user accounts of the organization with essential user permissions & data access to the team as and when required - Managed the Giveaway, Promotional & Engagement Activities on Social Media & Certificate Distribution of Webinars & Relevant Events - And more (as per team needs and organization requirements)
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Tech & Communication Lead
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Sep 2016 - Feb 2020
Mumbai Area, India - Managed Website and All Digital Assets - Overviewed Video Editing Effort for Talks and Videos - Overviewed Designs for Website, Publicity, and Digital Promotions - Led Digital Sales for Events - Bulk Bulking, Individual Sales, Student Sales - Made sponsorship deck with designers, operation team and partnership team - Managed Youtube Videos along with keyword analysis, seo, topics, etc. - Regularly Updateded Website - Wordpress CMS, Php, Javascript, HTML, etc
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Social Media Manager
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Aug 2015 - Sep 2016
Lower Parel, Mumbai - Created & Managed Social Media Posts, Tweets, Videos and more - Worked as intermediary between speakers, clients, partners, agency, vendors, etc - Integral part of social media creative team - Doing engaging activities with Speakers and Brands.
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White Rivers Media
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India
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Internet Publishing
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300 - 400 Employee
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Digital PR Strategist
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Oct 2018 - Mar 2020
Mumbai, Maharashtra, India - Scheduled Promotional Interviews for Movie Cast with Media Houses, YouTube Channels, Influencers, RJs, etc - Sent Press Releases for Movie Posters, Movie Trailer, Movie Merchandise, Promotional Updates, Official Box Office Figures, and more to Entertainment Journalists across Web, TV, Digital and Radio - Got featured Interviews and Articles for WRM Clients - Worked on Hindi Movies, Web Series, Hollywood Movies, Marathi Movies, and More - Tracked media and audience sentiment for… Show more - Scheduled Promotional Interviews for Movie Cast with Media Houses, YouTube Channels, Influencers, RJs, etc - Sent Press Releases for Movie Posters, Movie Trailer, Movie Merchandise, Promotional Updates, Official Box Office Figures, and more to Entertainment Journalists across Web, TV, Digital and Radio - Got featured Interviews and Articles for WRM Clients - Worked on Hindi Movies, Web Series, Hollywood Movies, Marathi Movies, and More - Tracked media and audience sentiment for various projects to feed forward the upcoming communications with push and pull strategies - Managed Artist and Interviewer relationship as single poc for both parties - Managed Media Invitations for Movie Previews, Movie Trailer Previews, Movie Trailer launches and Movie Premieres. - Got 2500+ direct and indirect Media Coverage with platforms that have a cumulative reach of 180 Mn+ - And few paid Push Media Campaigns for Brands. Show less
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Josh Talks
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India
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E-Learning Providers
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200 - 300 Employee
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Digital Growth Consultant
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Jun 2014 - May 2015
Mumbai Area, India Built base of strong community on Twitter to increase conversation on Twitter and grow subscriber base on YouTube in organic ways. Promoted 100+ Speakers, Talks, and Twitter Chats in the early stage of the company. Hosted Twitter Chats as admin - design, content, and management. Trended 2 chats in India - completely organic conversation. Helped in selling tickets online via Facebook groups, Twitter, and WhatsApp community. Offline Events promotions on Social Media mainly Twitter… Show more Built base of strong community on Twitter to increase conversation on Twitter and grow subscriber base on YouTube in organic ways. Promoted 100+ Speakers, Talks, and Twitter Chats in the early stage of the company. Hosted Twitter Chats as admin - design, content, and management. Trended 2 chats in India - completely organic conversation. Helped in selling tickets online via Facebook groups, Twitter, and WhatsApp community. Offline Events promotions on Social Media mainly Twitter & Facebook. Show less
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Landmark
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Professional Training and Coaching
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500 - 600 Employee
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Self Expression and Leadership Program Coach
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Feb 2013 - Jan 2014
1. Provided Training and Development to participants (which includes Students, Professionals and Home-Makers) through classrooms and weekly telephonic interaction based on curriculum designed by Landmark Education and in process I have improved my teamwork and leadership qualities. 2. Completed target of paid program subscribers through getting people attend free session and thus contributing in their life to out perform in their respective concern issues in business or personal life… Show more 1. Provided Training and Development to participants (which includes Students, Professionals and Home-Makers) through classrooms and weekly telephonic interaction based on curriculum designed by Landmark Education and in process I have improved my teamwork and leadership qualities. 2. Completed target of paid program subscribers through getting people attend free session and thus contributing in their life to out perform in their respective concern issues in business or personal life. 3. Upselling subscriptions of full courses and 3.5 programs and even short programs. Show less
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Education
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University of Mumbai
Bachelor of Engineering (BE), Computer Engineering