Karina Mohammed

Account Manager at thinkdm2
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Contact Information
us****@****om
(386) 825-5501
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency

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Bio

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Credentials

  • Digital Marketing Certification
    Semrush
    May, 2021
    - Nov, 2024
  • Content Marketing Audit
    Semrush
    Jun, 2021
    - Nov, 2024
  • Local SEO
    Semrush
    May, 2021
    - Nov, 2024
  • Competitor Analysis
    Semrush
    Apr, 2021
    - Nov, 2024
  • Keyword Research
    Semrush
    Apr, 2021
    - Nov, 2024
  • SEO Fundamentals
    Semrush
    Apr, 2021
    - Nov, 2024
  • SEO Toolkit Certification
    Semrush
    Apr, 2021
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Dec 2020 - Present

    • Business Development Manager
      • Nov 2019 - Dec 2020

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Marketing Specialist
      • May 2019 - Dec 2019

      Developed agents' brand positions by strategizing and executing marketing plans for 180 agents at all financial levels, which includes but is not limited to print and digital drip campaigns, phone booth ads, paid social ads, and eblasts. Contributed impactful published content (neighbourhood guides, neighbourhood tours, social media tips, and restaurant reviews) to the company blog and weekly newsletter, and curated media messaging to grow agents' brands. Launched a promotional campaign across multiple mediums for the company’s first luxury new development in Queens. Managed and structured an intern mentorship program geared at helping them through hiring to mastering marketing tasks. Coordinated with internal and external creative partners, generating briefs and helping drive the development of collateral.

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Client Services Manager
      • Apr 2018 - Oct 2018

      Launched a cost analysis initiative, measuring ROI, production spend, and client and agency satisfaction for each international region, and analyzed the survey results in a report used by senior management. Analyzed, drafted, and edited reports and presentations for executive team meetings and new business teams to present when pitching prospects in various global markets, including Fortune 500 aerospace, FMCG, automotive and beauty brands. Launched a cost analysis initiative, measuring ROI, production spend, and client and agency satisfaction for each international region, and analyzed the survey results in a report used by senior management. Analyzed, drafted, and edited reports and presentations for executive team meetings and new business teams to present when pitching prospects in various global markets, including Fortune 500 aerospace, FMCG, automotive and beauty brands.

    • United States
    • Book and Periodical Publishing
    • 500 - 600 Employee
    • Client Service Coordinator
      • Apr 2015 - Mar 2018

      Managed Interior Design’s #DailyProductPick program, tailored content for digital magazine clients advertising on Instagram and Facebook, scheduled digital ads, and used Google Analytics to create reports of ads for clients. Produced RFP's and RFI’s for clients and prospects, and worked with the publisher to price packages in the documents. Drafted insertion orders for clients and assisted finance in tracking revenues on purchase orders for 2 magazines. Managed advertising schedules for client event sponsors attending 40+ brand events annually. Created competitive, digital, social media and position reports for 7 sales directors daily. Researched and collected editorial coverage of clients and prospects and compiled a report used by senior management during pitches and new business meetings. Sent weekly internal communication newsletters including design industry changes, client highlights, and project updates. Updated and optimized SalesForce ensuring all clients, prospects and former clients were organized in the system.

    • United States
    • Design Services
    • 100 - 200 Employee
    • Office Coordinator
      • Jun 2014 - Mar 2015

      Managed a monthly petty cash budget for office expenses, events, weekly office perks and vendor payments. Collaborated with HR to craft training plans for new hires and prepared paperwork for smooth terminations. Develop content and designed internal emails using Photoshop and Mailchimp for dissemination company-wide. Handled all building issues (elevator, HVAC, guest entry, freight entry) with building management. Managed general company phone lines and building entry. Managed a monthly petty cash budget for office expenses, events, weekly office perks and vendor payments. Collaborated with HR to craft training plans for new hires and prepared paperwork for smooth terminations. Develop content and designed internal emails using Photoshop and Mailchimp for dissemination company-wide. Handled all building issues (elevator, HVAC, guest entry, freight entry) with building management. Managed general company phone lines and building entry.

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • PR Intern
      • Jan 2014 - Jun 2014

      Maintained, organized and recorded press clips. Drafted and edited press releases. Built new press lists while managing existing press list. Crafted HTML e-blasts. Created media kits and digital campaigns. Coordinated speaking engagements. Researched and sourced relevant advertising space for clients. Maintained, organized and recorded press clips. Drafted and edited press releases. Built new press lists while managing existing press list. Crafted HTML e-blasts. Created media kits and digital campaigns. Coordinated speaking engagements. Researched and sourced relevant advertising space for clients.

Education

  • Brunel University
    MSc, Marketing
  • Queens College
    BSc, BA, Sociology, Media Studies Cum Laude

Community

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