Craig Roers, CLTC®
Director of Marketing at Newman Long Term Care- Claim this Profile
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Bio
Credentials
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Certified in Long Term Care (CLTC)
CLTC
Experience
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Newman Long Term Care
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United States
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Insurance
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1 - 100 Employee
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Director of Marketing
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Nov 2016 - Present
• Managing the wholesaling team for our brokerage • Creating and implementing the marketing strategy and branding for one of the country’s largest long term care insurance marketing organizations. • Distributing marketing messages to brokers and consumers through multiple channels including: radio advertising, weekly newsletters, website and social media, printed marketing collateral, tradeshows and seminars, and calling campaigns. • Working with insurance company wholesalers, key… Show more • Managing the wholesaling team for our brokerage • Creating and implementing the marketing strategy and branding for one of the country’s largest long term care insurance marketing organizations. • Distributing marketing messages to brokers and consumers through multiple channels including: radio advertising, weekly newsletters, website and social media, printed marketing collateral, tradeshows and seminars, and calling campaigns. • Working with insurance company wholesalers, key accounts and outside vendors to coordinate and implement training and educational opportunities for brokers and consumers • Responsible for using marketing to recruit, attract and retain brokers and consumers. • Working with media outlets to create and publish articles on long term care insurance featuring our company. Successful feature articles and quotes have appeared in the Wall Street Journal, Kiplinger’s Personal Finance, Money Magazine, StarTribune, Pioneer Press, Minneapolis/St. Paul Business Journal, Twin Cities Business, Minnesota Monthly.
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Marketing Manager
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Nov 2008 - Nov 2016
• Creating and implementing the marketing strategy and branding for one of the country’s largest long term care insurance marketing organizations. • Distributing marketing messages to brokers and consumers through multiple channels including: radio advertising, weekly newsletters, website and social media, printed marketing collateral, tradeshows and seminars, and calling campaigns. • Working with insurance company wholesalers, key accounts and outside vendors to coordinate and implement… Show more • Creating and implementing the marketing strategy and branding for one of the country’s largest long term care insurance marketing organizations. • Distributing marketing messages to brokers and consumers through multiple channels including: radio advertising, weekly newsletters, website and social media, printed marketing collateral, tradeshows and seminars, and calling campaigns. • Working with insurance company wholesalers, key accounts and outside vendors to coordinate and implement training and educational opportunities for brokers and consumers • Responsible for using marketing to recruit, attract and retain brokers and consumers. • Working with media outlets to create and publish articles on long term care insurance featuring our company. Successful feature articles and quotes have appeared in the Wall Street Journal, Kiplinger’s Personal Finance, Money Magazine, StarTribune, Pioneer Press, Minneapolis/St. Paul Business Journal, Twin Cities Business, Minnesota Monthly.
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Marketing Specialist
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Nov 1997 - Nov 2008
Providing guidance to brokers on plan design, underwriting pre-qualification and marketing. Developing educational tools and resources for agents. Developing and maintaining content for the company website.
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Own Your Future Minnesota
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St. Paul, Minnesota
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Advisory Panel member
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Jun 2012 - Present
Appointed to the Lt. Governor's advisory panel for a statewide initiative to help promote awareness to Minnesotans about the need to plan for long term care. Worked on a sub-group on product development, tasked with investigating and recommending funding options for long term care. Appointed to the Lt. Governor's advisory panel for a statewide initiative to help promote awareness to Minnesotans about the need to plan for long term care. Worked on a sub-group on product development, tasked with investigating and recommending funding options for long term care.
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Education
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1993 - 1994
Brown College
Radio & TV Broadcasting License, Radio & Television Broadcasting -
1992 - 1993
University of Minnesota
Bachelor of Arts -
1989 - 1991
Minnesota State Community and Technical College - Fergus Falls
Associate of Arts -
2014 -
University of St. Thomas
Mini Masters of Marketing Management
Community
