Experience

RegMed XB

• Netherlands
• Biotechnology Research
• 1 - 100 Employee

• Communications Manager

  • Apr 2023 - Present



Bedrocan

• Netherlands
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• PR and Communications Specialist

  • Dec 2020 - Apr 2023

  Freelance PR and Communication specialist at the Communications & Government affairs department. Medicinal cannabis is still perceived as a stigmatized medicine. Both healthcare professionals and patients lack knowledge about the product. It was my responsibility to develop and execute communications activities to create awareness about the product amongst these target groups. Due to the drug law, communications is limited to giving information and facts, anything that resembles promotion is strictly prohibited, which ask for a lot of creativity within this job. My tasks: - Online strategy for our social media channels including a brand ambassador program. - Creation of a series of webinars from A to Z, with experts (scientist, doctors and pharmacists) in the field of medicinal cannabis to create awareness amongst healthcare professionals. - Event management from A to Z. In collaboration with our key stakeholders we were present at the Floriade where we set up a campaign for 6 months. I was in charge of the whole event, created all the promotion material including the development of an interactive company movie. - Sponsoring and creation of external communication material. Bedrocan is a family owned, globale leader in the production of medicinal cannabis. Bedrocan produces standardized pharmaceutical grade cannabis on behalf of the Dutch Ministry of Health, Welfare and Sport. This cannabis is used worldwide as a medicinal product. It is also used as an Active Pharmaceutical Ingredient (API) or Investigational Medicinal Product in medical scientific research (IMP). Show less



Take me to

• Netherlands
• Recreational Facilities

• Marketing Communications Specialist

  • 2019 - 2020

  My Tasks: - SEO - Website content management - Social media - Online branding My Tasks: - SEO - Website content management - Social media - Online branding



DEER INDUSTRIES

• Singapore
• Retail
• 1 - 100 Employee

• Sales And Marketing Specialist

  • Aug 2018 - Jan 2019



Equipe Zorgbedrijven

• Netherlands
• Hospitals and Health Care
• 100 - 200 Employee

• Brand Manager Xpert Clinic & Helder kliniek

  • Oct 2017 - Jul 2018

  Developing and launching marketing and advertising strategies. Created and executed strategies and campaigns including all digital strategies: websites, SEO, retargeting, social, video & image content to increase brand awareness and improve sales and market share with a focus on customer satisfaction and loyalty. Industry: Healthcare. Developing and launching marketing and advertising strategies. Created and executed strategies and campaigns including all digital strategies: websites, SEO, retargeting, social, video & image content to increase brand awareness and improve sales and market share with a focus on customer satisfaction and loyalty. Industry: Healthcare.



Wonder by MarketResponse

• Netherlands
• Market Research
• 1 - 100 Employee

• Senior Insight Manager

  • Jan 2015 - Nov 2017

  Raphaels (a boutique agency) believes that the strongest connections between brands and people are based on emotions. Brands grow through strong emotional connections. Our goal is to improve the customer experience by identifying and creating emotional touch points for our clients. Moving brands forward by finding new ways to connect with consumers. Explore perceptions and values that influence behaviour and identify unmet needs. Through inspiring projects, we bring the customer to life into the heart of the organization of our clients and connect these insights to internal data to create true relevance by translating insights into actionable strategies to drive business growth. Experienced in: developing new business models, product and proposition development, target group exploration, marketing and communication optimization, customer experience. Clients include T-Mobile, Nestlé, Save the Children, Pon, PostNL, Philips, Lipton, Vodafone Show less



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• South East Asia

• Social Sabbatical

  • Feb 2017 - Jun 2017

  Exploring the field of sustainable development by visiting and participating in various projects like Conscious Impact Nepal, Pactics Cambodia, Rockstart/One to Watch Nepal and MIVA/One Men Thailand. For MIVA/One Men, a Dutch NGO that supports local pioneers in Africa, Asia and Latin America, I examined and reported the impact of an agricultural project. Exploring the field of sustainable development by visiting and participating in various projects like Conscious Impact Nepal, Pactics Cambodia, Rockstart/One to Watch Nepal and MIVA/One Men Thailand. For MIVA/One Men, a Dutch NGO that supports local pioneers in Africa, Asia and Latin America, I examined and reported the impact of an agricultural project.



Charles Vögele Fashion (HK) Ltd.

• India
• Retail
• 1 - 100 Employee

• Sales & Marketing Benelux

  • Nov 2013 - Dec 2014

  Delivering support in marketing and sales activities such as internal & external communication and campaign management. Coordination and monitoring of processes, development and editing of (sales) reports. Delivering support in marketing and sales activities such as internal & external communication and campaign management. Coordination and monitoring of processes, development and editing of (sales) reports.



the brandgym

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Marketeer

  • Jan 2012 - Nov 2013

  The Brandym is a Global network of brand coaches helping marketing leaders create a brilliant brand vision and ideas to turn it into growth, through turbo-powered marketing plans and brand-led innovation. The Brandgym works with a collaborative, workshop-based approach, it creates more alignment and energy than classic consulting, through both team coaching and “personal coaching” for smaller groups or individuals. Clients include Tesco, Unilever, Mars, DANONE, Philips, Callebaut, Bugaboo and SAB Miller. www.thebrandgym.com Show less



Cross Your Borders

• Netherlands
• Non-profit Organization Management
• 1 - 100 Employee

• Volunteer

  • 2012 - 2013

  Cross Your Borders organizes interactive education programs on global injustice to create awareness on global differences amongst high school students. As a volunteer I taught high school students about poverty and injustice in the world. Cross Your Borders organizes interactive education programs on global injustice to create awareness on global differences amongst high school students. As a volunteer I taught high school students about poverty and injustice in the world.



VvAA

• Netherlands
• Financial Services
• 500 - 600 Employee

• Secretary

  • Jun 2012 - Aug 2012



Stichting Veldwerk Nederland

• Environmental Services
• 1 - 100 Employee

• Volunteer

  • Feb 2011 - Jun 2011

  I have been in Nepal for 4 months where I taught English at a primary - and high school. I have been in Nepal for 4 months where I taught English at a primary - and high school.



Cleafs

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Affiliate Marketing Consultant

  • Sep 2010 - Feb 2011

  Affiliate marketing consultant. Designing, implementing and managing affiliate campaigns. Google Analytics, SEO, SEA. Affiliate marketing consultant. Designing, implementing and managing affiliate campaigns. Google Analytics, SEO, SEA.



ANWB

• Netherlands
• Travel Arrangements
• 700 & Above Employee

• Bachelor thesis - Marketing

  • Feb 2010 - Sep 2010

  For my bachelor thesis I wrote a strategic marketingplan including internal, external and financial analysis for ACTA Assistance (ANWB) wherefor I examined the French automotive market for 6 months. For my bachelor thesis I wrote a strategic marketingplan including internal, external and financial analysis for ACTA Assistance (ANWB) wherefor I examined the French automotive market for 6 months.



Travelmap

• Groningen

• Trainee

  • Feb 2009 - Jul 2009

  As a trainee I worked at the Marketing Communication department where I was responsible for the launch of a new website. Online marketing, usability, copywriting. As a trainee I worked at the Marketing Communication department where I was responsible for the launch of a new website. Online marketing, usability, copywriting.