Experience

tigerbond

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Executive

  • May 2011 - Present

  Working as part of the social media and PR team at this consumer agency Working as part of the social media and PR team at this consumer agency



Right Angles Group

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• PR Account Manager

  • Oct 2010 - Apr 2011

  I lookws after three key accounts at this growing PR agency that boasts a varied client roster: acrylicize, a boutique design agency; Black Garlic, an innovative new culinary ingredient; ACCA, the global accountancy body. I count managing client expectations, perfect attention to detail and efficient working as my key skills, having worked substantially on these accounts. I have worked hard to successfully meet my clients' requirements, gaining them publicity in their wish-list publications, including: OnOffice, The Evening Standard, The Daily Mirror, The Grocer, Accountancy Age and many more. In order to manage my accounts effectively I have focused my attentions on: Concise, effective and journalistically written press releases, which I have sold in to the researched publications and journalists, always ensuring a tailored approach. Social media management - I actively Tweet on behalf of all my clients, providing daily updates to drive traffic to their feed and subsequently their website, constantly engaging with followers and key Tweeters. Award submissions - Submitting the relevant information about my clients, so much so that acrylicize were shortlisted for Entrepreneur of the Year at the 2010 London Business Awards. I also work with our in-house designer to produce eye-catching marketing materials to further our PR services. I have perfected my proficiency in Word, Excel, and media databases including MediAgility and Gorkana.



Annina Vogel Ltd, Liberty, London

• Sales Assistant promoted to PR Assistant

  • Feb 2010 - Oct 2010

  As a fan of this unique luxury jewellery collection, I approached the designer with a view to working with her on her PR strategy. I began working as part of a small team, looking after the exclusive concession at the London department store Liberty, helping customers choose the perfect piece. I then began working with Annina on her business strategy, moving the business forward with a parallel Marketing and PR strategy. As a result, Annina Vogel now boasts a successful concession in Selfridges and has featured in Vogue, Grazia, Harper's Bazaar and many more top fashion titles.



Romford, Essex

• Marketing & PR Assistant promoted to Executive, Network Resource

  • Jun 2009 - Oct 2010

  I began work as an assistant at this medium-sized IT and data communications firm. I was then promoted to conduct a huge rebranding process as well an awareness campaign within the company's target sectors. This role, with its increased responsibilities, armed me with strong communication skills with both staff members and key external contacts. I also honed my skills in attention to detail and meeting deadlines. I produced an 8-page company journal featuring news, case studies and information on the company's products and services, which involved a great deal of copy writing, editing and proofreading to deadline. I was also responsible for marketing campaigns - writing and designing e-shots, segmenting data and passing on warm leads to the sales team. I implemented a PR strategy, gaining coverage in key sector publications including 24housing and Housing Technology. I was responsible for event management, ensuring a worthwhile and successful presence to generate leads for the Sales team. I also personally initiated a "green" scheme, collecting and analysing data in order to calculate the company's carbon footprint, with active steps to reducing emissions.



Art Jam Records

• Press Officer

  • Jun 2009 - Dec 2009

  I helped a record producer set up label, assisting with the press side, promoting the label's roster of artists including Yo Majesty and Dominique Young Unique, who have enjoyed widespread media coverage on Pitchfork, NME, V Magazine and many blogs. My daily tasks included establishing relationships with media contacts, digital marketing including constant MySpace maintenance and regular press release copywriting. Additional PR Experience Within the PR sphere, I have undertaken work experience at beauty agency Beauty Seen, where I organised goodie bags for London Fashion Week, laid out press cuttings and liaised with the account managers on magazine spots. I was also in charge of database maintenance. At Exposure, I managed the fashion cupboard and stockroom, organising dispatches and returns, and ensured that the showroom was always correctly merchandised. I also had the opportunity to pull clothes for shoots, as well as specific product placement appointments.