Krystal Zell
Chief Executive Officer at Tonal- Claim this Profile
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Bio
Experience
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Tonal
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United States
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Wellness and Fitness Services
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200 - 300 Employee
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Chief Executive Officer
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Jan 2023 - Present
Interim CEO Jan - April, CEO April 2023
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President
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Jul 2022 - Jan 2023
Atlanta, Georgia, United States Lead the commercial organization at Tonal which includes sales and marketing, retail, growth, product, design and content.
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The Home Depot
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United States
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Retail
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700 & Above Employee
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Chief Customer Officer
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Mar 2017 - Jun 2022
Greater Atlanta Area Led several large organizations to drive customer/revenue growth and experience across all channels and customer segments. Report into President of e-commerce/CMO. Nov 2020+: Lead Pro segment marketing (~50% revenue) including newly launched Pro Xtra program and credit. Leadership of customer insights and analytics, contact centers (~4500+ associates), gift cards and responsibility for enterprise customer data including privacy compliance. 2017-2020: Launched new Pro Xtra… Show more Led several large organizations to drive customer/revenue growth and experience across all channels and customer segments. Report into President of e-commerce/CMO. Nov 2020+: Lead Pro segment marketing (~50% revenue) including newly launched Pro Xtra program and credit. Leadership of customer insights and analytics, contact centers (~4500+ associates), gift cards and responsibility for enterprise customer data including privacy compliance. 2017-2020: Launched new Pro Xtra rewards program for our Pro customers with all new benefits including Pro Xtra Perks. Teams include Pro customer loyalty & intelligence, customer insights, performance marketing analytics/data science, CRM (direct marketing), gift cards and our online contact centers (with over 2600 associates). Show less
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Simon Property Group
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United States
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Real Estate
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700 & Above Employee
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Senior Vice President, Field Marketing and the Customer Experience
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Jan 2015 - Dec 2016
Greater New York City Area Led property-level marketing efforts and enterprise-wide marketing initiatives including customer experience, loyalty and tourism across ~200 Simon properties and 3 business units (Malls, Mills, Premium Outlets).
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Starwood Hotels & Resorts Worldwide, Inc.
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Hospitality
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700 & Above Employee
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Vice President, Starwood Preferred Guest
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Sep 2013 - Jan 2015
Stamford, CT Led strategy, business development and global operations for Starwood's award winning loyalty program Starwood Preferred Guest. Also led B2B loyalty efforts for Starwood Hotels and Resorts including our loyalty offerings in the group space with the development and launch of SPG Pro.
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Director, Starwood Preferred Guest Global Operations
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Mar 2012 - Sep 2013
Stamford, CT Led SPG Global Operations Team covering all aspects of the Starwood Preferred Guest program from point earnings and redemptions to member benefits. Responsibilities include SPG operations, global strategy, business development, partnership development and member experience across web, contact centers and hotels. Business leader of technology and digital business enhancements.
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Associate Director, Starwood Preferred Guest
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Sep 2009 - Apr 2012
Global Responsibilities include Business Development, Strategy, Strategic Marketing and Global Operations for Starwood's Preferred Guest program.
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Bain & Company
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United States
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Business Consulting and Services
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700 & Above Employee
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Consultant, Case Team Leader
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Jul 2007 - Sep 2009
Led client teams and manage Bain consultants to design and implement strategic decisions. Focus on retail clients and marketing strategies. July 2007 – Sep 2009
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Harvard Business School
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United States
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Higher Education
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700 & Above Employee
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Student
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Aug 2005 - May 2007
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J.Crew
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Summer MBA Intern
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Jun 2006 - Aug 2006
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Saks Fifth Avenue
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United States
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Retail
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700 & Above Employee
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Manager, CRM
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Apr 2004 - Jun 2005
"Chief of Staff" type role for Head of Marketing and President of Saks.
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Bain & Company
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United States
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Business Consulting and Services
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700 & Above Employee
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Senior Associate Consultant
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Aug 2001 - Apr 2004
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Education
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Harvard Business School
MBA, General Management -
Rice University
BA, Economics, Political Science