Karen Formico
Vice President Marketing at Wm. K. Walthers, Inc.- Claim this Profile
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Bio
R. Jay Olson
As a fellow marketing communications leader, I can’t speak highly enough about Karen’s talent, leadership, and willingness to jump in and help make a difference. I recently reached out to Karen to get her input on a project and she went way above and beyond, combining her skills in branding and messaging strategy with brilliant creative execution! I would highly recommend Karen to any organization looking for a top-notch marketing leader who truly understands branding and can expertly drive revenue growth through disciplined marketing strategy and creativity.
Peter Dircks
I had the pleasure of working with Karen in both my Marketing and Sales roles at Broan. Her creativity as well as her strategic and tactical insights regarding brand positioning, trade show planning, and retail POS (to name just a few areas) was invaluable. Karen also has wonderful work ethic always ensuring projects were done on time and to perfection.
R. Jay Olson
As a fellow marketing communications leader, I can’t speak highly enough about Karen’s talent, leadership, and willingness to jump in and help make a difference. I recently reached out to Karen to get her input on a project and she went way above and beyond, combining her skills in branding and messaging strategy with brilliant creative execution! I would highly recommend Karen to any organization looking for a top-notch marketing leader who truly understands branding and can expertly drive revenue growth through disciplined marketing strategy and creativity.
Peter Dircks
I had the pleasure of working with Karen in both my Marketing and Sales roles at Broan. Her creativity as well as her strategic and tactical insights regarding brand positioning, trade show planning, and retail POS (to name just a few areas) was invaluable. Karen also has wonderful work ethic always ensuring projects were done on time and to perfection.
R. Jay Olson
As a fellow marketing communications leader, I can’t speak highly enough about Karen’s talent, leadership, and willingness to jump in and help make a difference. I recently reached out to Karen to get her input on a project and she went way above and beyond, combining her skills in branding and messaging strategy with brilliant creative execution! I would highly recommend Karen to any organization looking for a top-notch marketing leader who truly understands branding and can expertly drive revenue growth through disciplined marketing strategy and creativity.
Peter Dircks
I had the pleasure of working with Karen in both my Marketing and Sales roles at Broan. Her creativity as well as her strategic and tactical insights regarding brand positioning, trade show planning, and retail POS (to name just a few areas) was invaluable. Karen also has wonderful work ethic always ensuring projects were done on time and to perfection.
R. Jay Olson
As a fellow marketing communications leader, I can’t speak highly enough about Karen’s talent, leadership, and willingness to jump in and help make a difference. I recently reached out to Karen to get her input on a project and she went way above and beyond, combining her skills in branding and messaging strategy with brilliant creative execution! I would highly recommend Karen to any organization looking for a top-notch marketing leader who truly understands branding and can expertly drive revenue growth through disciplined marketing strategy and creativity.
Peter Dircks
I had the pleasure of working with Karen in both my Marketing and Sales roles at Broan. Her creativity as well as her strategic and tactical insights regarding brand positioning, trade show planning, and retail POS (to name just a few areas) was invaluable. Karen also has wonderful work ethic always ensuring projects were done on time and to perfection.
Experience
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Wm. K. Walthers, Inc.
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United States
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Wholesale
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1 - 100 Employee
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Vice President Marketing
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Dec 2018 - Present
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The Andis Company
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Sturtevant, WI
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Vice President Marketing
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Dec 2011 - Mar 2018
Served as the marketing visionary. Provided leadership for overall business growth. Repositioned brand. Built marketing team. Developed new visual identity resulting in significant growth in awareness helping to deliver sales increase over goal each year during tenure. Developed effective marketing strategy including product roadmap, brand identity, packaging, trade shows and events, point of purchase merchandising displays, web site redesign, campaigns and sponsorships, videos, public relations, advertising, digital marketing, social media, educational programs, ambassador and blog programs. Show less
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Broan-NuTone
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Hartford, Wisconsin
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Marketing and Product Manager
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Oct 2007 - Dec 2011
Marketing Product Manager - Develop and manage business strategy and product development of Specialty Products including Ceiling Fans, Heaters, Attic Ventilation, Trash Compactors, Decorative Backsplashes, and Ironing centers. Create product roadmap for long term growth. Plan and execute launches through sunset strategy. Developed new business opportunity opening new distribution and co-authoring patent for new product concept in lawn and garden. Marketing Product Manager - Develop and manage business strategy and product development of Specialty Products including Ceiling Fans, Heaters, Attic Ventilation, Trash Compactors, Decorative Backsplashes, and Ironing centers. Create product roadmap for long term growth. Plan and execute launches through sunset strategy. Developed new business opportunity opening new distribution and co-authoring patent for new product concept in lawn and garden.
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Broan-NuTone
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Hartford, Wisconsin
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Manager, Marketing Services
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Jul 1996 - Dec 2011
Oversee development and implementation of marketing communications strategy in support of 14 unique consumer product categories. Develop effective marketing strategies to include trade shows, merchandising programs, packaging, catalogs, videos, photography, advertising, public relations and digital asset management. Oversee development and implementation of marketing communications strategy in support of 14 unique consumer product categories. Develop effective marketing strategies to include trade shows, merchandising programs, packaging, catalogs, videos, photography, advertising, public relations and digital asset management.
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Simplicity Lawn & Garden
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Port Washington, Wisconsin
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Advertising Manager
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Jul 1995 - Jul 1996
Plan and execute advertising programs in support of product lines. Integrate and provide campaigns for independent dealer network. Plan and execute advertising programs in support of product lines. Integrate and provide campaigns for independent dealer network.
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Education
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University of Wisconsin-Milwaukee
Bachelor of Fine Arts, Visual Communications
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