Experience

PARK NOW has become EasyPark!

• Netherlands
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager FR/CH - Group PR & Communications Manager

  • Sep 2019 - Present



IER Group

• France
• Industrial Machinery Manufacturing
• 200 - 300 Employee

• Group Marketing Communications Manager

  • Feb 2019 - Aug 2019

  •Project Lead for IER website overhaul project•Digital strategy recommendation for the IER group & Community Management on B2B channels•Led and implemented IER brand guidelines refresh and launch •Project Lead for IER website overhaul project•Digital strategy recommendation for the IER group & Community Management on B2B channels•Led and implemented IER brand guidelines refresh and launch



EASIER

• France
• Aviation and Aerospace Component Manufacturing
• 1 - 100 Employee

• Marketing Manager EASIER

  • Mar 2016 - Aug 2019

  •Articulated a multi-channel Marketing strategy around the creation of a new Brand entity: EASIER Passenger Solutions•Organization and coordination of global annual B2B events as well as targeted Customer events to promote passenger experience at airports (Passenger Terminal Expo Europe & Future Travel Experience Global & Asia)•Recommendation on new products and solutions positioning, formulation of functional and design requirements, Brand portfolio development and follow-up through competitive analysis and Market feedback•Leading the creation of IER Innovation Hub inside the business to gather and decode consumer insights and anticipate trends to help formulate a vision. Applying Co-creation methodology through Agile Sprint sessions•Brand ambassador on B2B social networks, Managing and leading the BU editorial calendar with monthly newsletters•Development & animation of strategic Partnerships (IATA, ACI, Proavia strategic partners & Industry partners for ad-hoc projects)•Setting Qualitative and quantitative KPIs to ensure continuous assessment of campaigns and programs effectiveness



Iberia

• Spain
• Airlines and Aviation
• 700 & Above Employee

• Iberia Europe Marketing Manager

  • Oct 2013 - Feb 2016

  •Implemented a joint Marketing model between British Airways & Iberia •Led and delivered Marketing plan for Iberia in Europe•Stimulated and optimized flows of traffic between Europe and Latin America by organizing sales-driven initiatives, coordinated with partners •Promoted the Iberia new Brand across European key markets•Launched a bespoke Brand positioning for Iberia in Europe•Acted as Iberia spokesperson for Sales & Marketing teams in Europe•Identified opportunities to optimize synergies (costs/revenue/process) within IAG group with a saving of £1m in year 1



British Airways

• United Kingdom
• Airlines and Aviation
• 700 & Above Employee

• Brand & Product Manager Europe & Africa

  • 2009 - 2013

  •Delivered the first multi-brand campaign (AA, BA, IB) to create awareness of the transatlantic alliance. Launched a bespoke positioning, through the line campaign, dedicated newsletter, championed Brand allocation and made recommendations on planning approach•Implemented a joint campaign funding between Comair (BA franchise) and British Airways in South Africa to launch an integrated brand campaign worth £1,5m. Worked with inter-agency structure in both markets (UK & SA) to upweight local insights while developing synergies•Formulated Brand positioning and messaging for delivery of Brand campaign in Nigeria, Sierra Leone & Liberia with limited funds•Launched the first integrated campaign network in Russia promoting Americas joint British Airways/Iberia mutual network & strengths•Coordination of Marketing plans with strategic airline partners: oneworld, American Airlines, Iberia, OpenSkies, Cityexpress, S7, Air Berlin •Creation of a dedicated Trade structure & strategy•Management & coaching of 10 Marketing Executives with diverse cultural background

• Marketing Coordinator France and Benelux

  • Dec 1994 - Mar 2009

  •Built and led Marketing plan worth £2.6m to support revenue targets of 3 countries•Developed proactive liaisons with ATL, BTL and PR agencies. Informed on business context and commercial goals. Monitored and oversaw on an annual basis their performance in the cluster•Acted as the Marketing spokesperson towards local press contacts•Implemented successfully new Leisure campaign in France & Benelux with £2,5m incremental revenue (¼ of Europe & Africa). Outstanding exposure via innovative partnerships with strategic fit to the brand (Géo, Voyage)•Ongoing SEM optimisation with a 1:12 ROI ratio•Coordinated Openskies’ launch, the Premium subsidiary flying Paris & Amsterdam-New York direct. Built a bounce-back plan to increase brand awareness towards targeted business audiences •Contributed to Leisure database growth through online acquisition activities•Repositioning of Club World business class through a holistic campaign•Launched in France a major viral campaign with Omar & Fred endorsement to portray low cost carriers•Organised a dedicated Paris-London campaign to legitimate BA vs competition “Les Anglais ne font rien comme tout le monde” with innovative street activities (‘fake fines’, beer mats in pubs, London guide, Jelly)



OpenSkies - LEVEL France

• France
• Airlines and Aviation
• 1 - 100 Employee

• OpenSkies Brand Manager

  • Apr 2011 - Dec 2012

  Ownership of OpenSkies relaunch in 2012 - British Airways fully-owned subsidiary operating between Paris & New York•Lead OpenSkies Brand positioning in France and US. Integrate as an additional Brand within BA brand portfolio•Coordinate and optimise OpenSkies and BA Marketing plans•Increase OpenSkies Brand awareness in all communications related to transatlantic Premium travel•Optimisation of CRM platforms. Incorporation of OpenSkies within BA existing loyalty programmes•Definition and execution of OpenSkies targeted online tactics SEO, SEM et affiliates•Define & develop strategic partnerships in relation to the Brand