Digital Associate Art Director

• Feb 2023 - Present

Visual Artist - Designer

• Jan 2015 - Present

Professional visual artist with 6 year of related work experience as well as a portfolio of varied accomplishments including solo and group exhibitions, and creation of commission pieces for a variety of clients. Designed, developed and delivered art pieced to clients based on their specifications. Responsible for Event Installation and curation for all solo events. Managed personal and Event Social Media Promotion. 2017-present: Commission pieces SOLO EXHIBITIONS curated and performed November 2020. "100 Dollar Art Show" New York February 2016. “Perspectives” 1500 S Michigan Ave, Chicago March 2016 “Local art” Jumping Bean Café, Chicago January 2017 "Voices" Bronzeville, Chicago July 2017 "See Red" Bronzeville, Chicago SELECTED GROUP EXHIBITIONS curated and performed September 2015. “Open Mic Night” January 2016 “The Pop Up Pop Off Show” May 2017 "People's IV" Show less

Art Director

• Jul 2020 - Feb 2023

Responsible for the visual identity and strategy of the brand: Design and developed previous website, current logo, and all social media content. Responsible for the visual identity and strategy of the brand: Design and developed previous website, current logo, and all social media content as well as print collateral. Design all Media Kits, brand kit, and print design assets. Copyedited and designed all Wordpress site and blog content implementing best SEO strategies. Increased traffic to the website through design and execution of 360 campaigns. Responsible for 80% of social media growth which in turn, increased event growth by 500% in 2021 Increased Pinterest impressions by 70% in the first 90 days contributing to overall website traffic and lead generation in the form of contact forms. Show less

Marketing and Social Media Manager

• May 2018 - Jul 2022

Manage all marketing projects and accounts with Monday and Sprout platforms Propose and develop paid media and digital strategy to drive lead generation. Each month since 2019, media channels I managed generated on average 25% of the total applications. Led and executed paid social media campaign (video) on Youtube, Instagram, Facebook and TikTok, Twitter. Managed and proposed Social Media campaign budgets. Developed Youtube paid campaigns alone generated 10-12% of monthly applications. Design and execute paid social media campaigns. Responsible for generating conversions in the form of event registrations. Contributed 50% of final registrations in the latest paid campaign. Re-established brand look and feel and new consumer messaging to grow brand awareness on social media and in online and print magazines. Design social media static and video, print and digital ads using Adobe creative suite or Canva. Run multi channel analytics to inform paid campaigns (Google Analytics certified) Create marketing briefs to direct photographers/ designers on print collateral. Negotiated with multiple media buyers and sales representatives. Show less

Art Director

• Sep 2020 - Jan 2022

Responsible for visual identity and strategy of brand: developed and designed logo and website. Design, develop and schedule social media and website campaigns (IG, FB, TIKTOK, Shopify). Increased social media presence by 35% contributing to overall sales and website traffic. Responsible for market research and marketing strategies to drive traffic to website and inform creative campaigns. Developed, edited and managed all video paid campaign. Responsible for visual identity and strategy of brand: developed and designed logo and website. Design, develop and schedule social media and website campaigns (IG, FB, TIKTOK, Shopify). Increased social media presence by 35% contributing to overall sales and website traffic. Responsible for market research and marketing strategies to drive traffic to website and inform creative campaigns. Developed, edited and managed all video paid campaign.

Med International Programs Coordinator| Promotional Services

• Feb 2018 - May 2018

- Act as a key liaison with international partners including the Kaplan Agents. - Responsible for issuance of SEVIS generated I-20 Form for F-1 Students.- Collaborate with field and finance teams to improve retention and receivable processes.- Collaborate with Marketing Team to improve international outreach.

Kaplan Student Advisor | Event Promotion

• May 2015 - May 2018

Sales and Event promotion (graphic design).Brand promotion and social media management.Social media content (Facebook page admin)Team Leader - trained and led four individuals.Office Administration - use of Kaplan specific software.Special Projects: Coordinated Kaplan Promo Photo Shoot.- Customer Service- Student Advising

Communications Intern

• Feb 2017 - May 2017

- Social Media Content - Event Promotion - Assist with development of creative concepts for the company - Marketing and Sales at BING bookstore SKILLS: - Adobe Suite - Photography - Verbal and written communication skills - Visual Arts - Creative Problem Solving - Leadership - Social Media Content - Event Promotion - Assist with development of creative concepts for the company - Marketing and Sales at BING bookstore SKILLS: - Adobe Suite - Photography - Verbal and written communication skills - Visual Arts - Creative Problem Solving - Leadership

Marketing and Communication Intern

• Sep 2016 - Jan 2017

- Assist with development of creative concepts and marketing strategies for ASC - Develop content for promotional materials including direct mail pieces, print and electronic newsletters, web site and social media stories, medial releases. - Assist with copyediting for the various promotional materials defined above. - Listings and Press Release Pitches. - Assist with development of creative concepts and marketing strategies for ASC - Develop content for promotional materials including direct mail pieces, print and electronic newsletters, web site and social media stories, medial releases. - Assist with copyediting for the various promotional materials defined above. - Listings and Press Release Pitches.