Experience

ROSE LifeScience Inc.

• Senior Brand Manager

  • Jan 2021 - Present



Fluent Beverages

• Marketing Director

  • Dec 2018 - Nov 2020

  Secondment to joint venture between Tilray and AB Inbev. Led end-to-end brand management and product innovation including concept development, harnessing talent of technical team, establishing first-ever marketing processes, and agile problem solving to deliver best-in-class products in a fast-changing industry.Accomplishments include:- Founder of Everie, the first cannabis beverage in Canada and #1 selling CBD drink- Built 3 consumer brand identities with global strategy agency… Secondment to joint venture between Tilray and AB Inbev. Led end-to-end brand management and product innovation including concept development, harnessing talent of technical team, establishing first-ever marketing processes, and agile problem solving to deliver best-in-class products in a fast-changing industry.Accomplishments include:- Founder of Everie, the first cannabis beverage in Canada and #1 selling CBD drink- Built 3 consumer brand identities with global strategy agency based in New York City- Launched 7 beverage innovations and launch campaign securing 70% market share- Navigated highly regulated space, reaching 13M LDA audience with multi-channel communications- Fostered entrepreneurial culture supporting team growth from 2 to 30 employees- Supported sales to drive 750 distribution points in 9 provinces Show more Show less



Tilray / High Park Company

• Edibles & Beverages Lead

  • Sep 2018 - Nov 2020

  Spearheaded the company startup of key cannabis 2.0 formats by establishing strategy, product roadmap, go-to-market, manufacturing/co-man, resourcing, technology priorities, and business unit P&L. My work supported the launch of cannabis beverages, teas, chocolates, gummies, and mints formats and enabled joint venture with AB Inbev.



Maple Leaf Foods Inc

• Marketing Manager, Sliced Meats

  • Oct 2017 - Sep 2018

• Marketing Manager, Innovation

  • Jun 2015 - Oct 2017

• Marketing Associate

  • Aug 2013 - Jun 2015

• Product Development Associate

  • Apr 2011 - Aug 2013



Maple Leaf Foods Inc

• Product Technician

  • Jan 2010 - Aug 2010

  Research & development of meat products gaining experience in food science, safety, regulations, production, and cost optimization.



Canada Bread Company, Ltd.

• Product Technician

  • Sep 2008 - Apr 2009

  Hands-on development of bread products for retail and foodservice. Developed deep understanding of statistics and Six Sigma method.



Symcor

• Product Management Associate

  • Jan 2008 - Apr 2008

  Assisted the implementation of new stage gate process for financial product development.



City of Toronto

• Lifeguard / Instructor

  • May 2002 - Aug 2007

  Served as lifeguard & certified instructor across Toronto. It was a joy to work with age/skills ranging from toddler swim to adult bronze cross.