Giorgio Cataldo
Account Planner at BYTE/DEPT®- Claim this Profile
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Italian Native or bilingual proficiency
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English Professional working proficiency
Topline Score
Bio
Credentials
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Fundamentals of Digital Marketing
GoogleJul, 2020- Nov, 2024 -
SIAE Author
SIAENov, 2014- Nov, 2024 -
IELTS - International English Language Testing System
British CouncilOct, 2014- Nov, 2024 -
FCE - Cambridge First Certificate in English
British CouncilJun, 2013- Nov, 2024 -
ECDL - European Computer Driving Licence
CEPISFeb, 2012- Nov, 2024
Experience
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BYTE/DEPT®
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Account Planner
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Jul 2022 - Present
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Account Executive
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Aug 2021 - Jul 2022
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Project Manager
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Sep 2019 - Jan 2022
Since 2019 I am working as Project Manager for several independent artists. I build marketing plans in order to maximise their success on every platform, I develop promotional content and act as their Social Media Manager. Even when there were few economic resources and big challenges, I managed to obtain excellent results with the right campaign and creative strategy, doubling up their presence and engagement on social media, attracting the attention of international music magazines, blogs, radios and Spotify playlists.
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Musician / Art Director
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Sep 2012 - Jan 2022
I have worked as a guitarist for several projects, playing on over 300 stages. I was able to work both as live and recording sessions professional. I have been Art Director, arranger and musician for Crazy Chemy Lab. In this project I brought together 25 professionals/musicians from all over Italy. I have worked as a guitarist for several projects, playing on over 300 stages. I was able to work both as live and recording sessions professional. I have been Art Director, arranger and musician for Crazy Chemy Lab. In this project I brought together 25 professionals/musicians from all over Italy.
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DUDE
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Italy
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Advertising Services
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100 - 200 Employee
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Community Manager
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Oct 2020 - Nov 2020
I joined DUDE (Marketing & Advertising Company) in the role of Community Manager for the advertising campaign of Aliexpress. I took care of the client's social media channels, managing interactions with users, communities, influencers and the most important pages of Pop Culture. Only on Facebook, I engaged with more than 2300 users per week organically, starting conversations and interacting with people, creating social buzz and curiosity for the brand. I managed to overcome every challenge encountered during the campaign with my creativity and open mindset, exceeding the KPI requested.
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CPM Music Institute
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Italy
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Musicians
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1 - 100 Employee
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Social Media Manager
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Sep 2018 - Aug 2019
My role as Social Media Manager included contents creation for social media, Insights analysis and press agency roles. During this job, I co-worked with the Communication and Marketing Teams with the aim of promoting university events, courses and the successes of both professors and students. I also had the chance to work with national and international high-calibre personalities of the music industry. After a year, University's overall social stats increased by 45% and website traffic by 38% after two years of negative trending.
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Administrative Office Assistant
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2016 - 2019
In this role I scheduled appointments, meetings and interviews with the professors. I was in charge of welcoming visitors, musicians and prominent personalities of the music scene for masterclasses, workshops and seminars. I supported the organisation of events which included planning, researching venues and taking logistic arrangements.
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Education
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University of West London
Master's degree, Music Industry Management and Artist Development -
Chartered Management Institute
Postgraduate Diploma, Strategic Management & Leadership Practice -
CPM Music Institute
Bachelor of Music (BMus) (AFAM), Popolar Music -
CPM Music Institute
Academic Diploma, Music Performance (GUITAR) -
Guildhall School of Music & Drama
Creative Music Training, Certificate -
Scientific High School "Donatelli - Pascal"
High School, Scientific