Jessica Tong
Senior Product Designer at Gumtree Australia- Claim this Profile
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Bio
Experience
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Gumtree Australia
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Australia
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Internet Publishing
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1 - 100 Employee
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Senior Product Designer
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Dec 2021 - Present
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Like Family
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Australia
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Individual and Family Services
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1 - 100 Employee
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Senior Product Designer
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Apr 2019 - Dec 2021
I oversee the user research and design for the marketing site, webapp and mobile app. I write discussion guides and conduct user interview sessions, surveys and work closely with the Customer Experience team to gain customer insights and to find opportunities. I work closely with development team and the head of product to help write user stories, write design specs and conduct QA. We have rebranded our entire web and mobile app from Home Care Heroes to Like Family, which involved starting a design system, reskinning the user interface and making small design improvements
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Koala
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Australia
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Retail
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100 - 200 Employee
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UX/UI Designer
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Oct 2017 - Jul 2018
I was the designer for the Australian Koala website (au.koala.com) and focused on increasing the conversion and cross sell rates and introducing new products. I introduced and led the UX research by writing and conducting user interviews and user testing sessions, and iterated on prototypes. Developed Koala's current visual brand for the Australian website to improve the experience through a modular, mobile friendly system allowing for less retouching and more lifestyle photography. Worked with the Customer Service team to improve the experience and to reduce inbound calls by introducing fortnightly meetings and tackling common problems people call about.
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BlueChilli Group
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Australia
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Software Development
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1 - 100 Employee
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Product Designer
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Feb 2017 - Sep 2017
Worked with co-founders of early stage startups to design user flows and experiences for webapps. Created prototypes to demonstrate flows and for user testing. Wrote and conducted user interviews and user testing sessions Worked with co-founders of early stage startups to design user flows and experiences for webapps. Created prototypes to demonstrate flows and for user testing. Wrote and conducted user interviews and user testing sessions
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Webcoda Digital Agency Sydney
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Australia
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Technology, Information and Internet
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1 - 100 Employee
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UX/UI Designer
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Jul 2015 - Feb 2017
Designed responsive websites from low and high fidelity prototypes to final design, along with thorough style sheets used by developers. Projects included eviQ Cancer Treatment's Online website, an iPad app for the Benefit Brow Bar, and voting websites for Aria Awards. I also redesigned the experience for Event Bridie, an event organising marketplace with a refreshed look and feel. Designed responsive websites from low and high fidelity prototypes to final design, along with thorough style sheets used by developers. Projects included eviQ Cancer Treatment's Online website, an iPad app for the Benefit Brow Bar, and voting websites for Aria Awards. I also redesigned the experience for Event Bridie, an event organising marketplace with a refreshed look and feel.
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Digital Designer
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Oct 2013 - Jun 2015
UI design and wireframes for apps and sites from initial look and feel to final design and art directing social content. Clients included Audi, Heineken, Nestlé, Blackmores and Golden Crumpets. UI design and wireframes for apps and sites from initial look and feel to final design and art directing social content. Clients included Audi, Heineken, Nestlé, Blackmores and Golden Crumpets.
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Digital Arts Network Australia
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Advertising Services
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Junior Digital Designer
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Apr 2013 - Oct 2013
Designing microsites, EDMs and banners. Providing UI and icon design support for senior designers. Clients included NRMA Insurance, Chobani, Tourism New Zealand and Taronga Zoo.
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Digital Design Intern
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Jan 2013 - Mar 2013
Providing design support to senior art directors and designers. Practiced designing a brand identity and the overall look and feel of a website and an app.
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IQPC
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United States
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Events Services
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700 & Above Employee
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Database List Researcher
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Aug 2012 - Nov 2012
Made outbound B2B calls to senior executives, to pitch about events to gain potential customers. Made outbound B2B calls to senior executives, to pitch about events to gain potential customers.
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Solar-Gem
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Renewable Energy Semiconductor Manufacturing
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1 - 100 Employee
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Industrial Designer
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Feb 2012 - Apr 2012
Designed housing for a new product, "Aurora", an off grid solar energy system. Designed housing for a new product, "Aurora", an off grid solar energy system.
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UNSW
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Australia
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Higher Education
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700 & Above Employee
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Research Link Scholarship Program
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Oct 2010 - Nov 2010
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Education
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Academy Xi
UX, User Experience -
Tractor Design School
Digital Design, Digital Design Industry Course -
University of New South Wales
Bachelor's degree, Industrial and Product Design -
Australian International School, Singapore
High School Certificate