Experience

Avotus Corporation

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager at Avotus Corporation

  • May 2021 - Present

• Assistant Marketing Manager

  • Feb 2012 - Apr 2021

  ● Directing 360-degree marketing strategy and campaigns● Driving efforts to develop & execute integrated marketing campaigns across multiple channels (direct mail, email, web)● Collaborating with external agencies on creative development as well as campaign execution and optimization● Providing analytical support for business decisions related to lead generation/conversion rates by channel and product line performance by market segment● Managing the development of a new product launch campaign, including market research and competitor analysis● Liaising with cross-functional teams to develop B2B campaigns for different business units● Steering the marketing function with emphasis on championing the brand and expanding the customer base● Spearheading Digital Marketing activities like Google Analytics, SEM, SEO, Social Media Marketing, Google AdWords, Email Marketing, Market Research, Traffic Analysis ● Directing brand projects with the goal of sales, brand value and awareness● Directly managing all digital marketing efforts and increasing quality lead conversions from all sources, including paid search, display, content, retargeting, organic search & social media● Formulating annual marketing budget in line with the overall business objectives ● Developing entire marketing program including website, measuring matrix, marketing materials, email blast, corporate events, direct mail and trade show● Driving efficiency and cost saving campaigns to generate qualified leads● Organizing and managing process documentation to ensure business efficiency Show less